With all eyes on the London 2012 Olympics’ teams, showmanship is at an apex level with Stella McCartney partnering with long-time collaborators, Adidas, to design 590 performance pieces for 900 athletes for the British Olympic and Paralympic team.
Above: Lizzie Armitstead models the kit comprised of cycling shorts and a zip-up top
-Tennis player Andy Murray *HEART*
-Heptathlon athlete Jessica Ennis.
Emporio Armani, similarly, is outfitting the Italian National Olympic team in 50 specially-designed pieces under the EA7 line.
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