As the founder and owner of Ivy Boutique, Ivy Intimates and Twinkle Twinkle, many people regard Fitria as a walking guidebook for fashion and as someone you can count on for great fashion advice. She is one of the authors of Little Pink Book: Jakarta style & Shopping. Fitria’s personal style can be best described as provocative, sexy and androgynous. She loves experimenting with her style, evolving from time to time.