48 Hours In Seoul: 10 Things We Learned About LG In Korea | Clozette

When I first heard that LG was preparing to launch their first beauty-tech product series Pra.L in Singapore, my curiosity was piqued — it was news, indeed, to hear that a brand so well-known for its TVs and washing machines had conceptualised something especially for women to care for their skin. Why a light mask, and why beauty, of all things? Suffice to say, I accepted immediately when LG invited Clozette on a media trip to learn about the Pra.L line. Together with nine other media members from Singapore, we embarked on a six-hour flight bound for Seoul to spend two days with LG to find out more.

Press people at Incheon Airport before the LG media trip

We went, we saw, and returned to our hotel rooms knowing more than we ever did…

1. What LG really stands for

Lucky-Goldstar was established in 1958, which was then abbreviated into the brand we now know as LG. Contrary to popular belief, LG does not stand for “Life’s Good”, which is a slogan the corporation’s Australian team cleverly came up with — why are we not surprised by this?

2. First in Korea

LG was actually a pioneer locally, having produced Korea’s first TV in 1966. This development set a whole chain of achievements for the corporation, which then led to…

3. The world’s first 4K OLED TV

We can’t talk about LG without talking about their OLED TVs, of course — not only are they the brand’s own innovation, they were also the first of their kind in the world when they were launched in 2014, boasting true, deep blacks and rich, vibrant colours thanks to self-illuminating pixels that also eliminate the need for backlighting. This also means that OLED TVs can be manufactured to be extremely light and slim, as can be seen from the insanely thin wallpaper-like LG Signature OLED TV W that has been raved about so much.

4. Changing how we experience elevator rides

We were initially slightly puzzled when our guide brought us to the Lotte Tower Seoul Sky, but we soon understood why when we made our ascent to the top via the Sky Shuttle — the world’s fastest double-deck elevator.

During this thrilling ride, LG OLED screens forming the ceiling and all four sides of the elevator played a time-lapse video illustrating the transformation of Korea. The entire experience was so immersive, it felt like we were actually being taken on a journey through time.

5. More than just technology

LG Twin Towers

While at the LG Twin Towers, their headquarters in Seoul, we learned that LG Corporation owns a total of 69 companies that encompass an extremely diverse portfolio of brands and products being sold locally. The TVs and household appliances we see in stores back home are but the tip of the iceberg.

6. Toothpaste in a bottle

Though we were beginning to understand to expect the unexpected on this trip, we were definitely thrown for a loop when we were introduced to a product we never would have associated LG with — toothpaste in a pump bottle. Apparently, the PERIOE brand is extremely well-known in Korea and has been around since 1981.

7. …and Coca-Cola

LG’s Household & Health Care arm also happens to be the exclusive manufacturer and distributor of Coca-Cola’s products in Korea. Who would have thought?

8. Life’s Good On Campus

LG Digital Park

We visited the LG Digital Park, a sprawling campus that is home to just four of LG’s business units, and 10,000 employees. While there, we also learnt more about some cool new innovations that include the ZeroG, an extremely cool levitating portable speaker, and…

9. A must-buy for newlyweds

LG speaker and steamer

LG is also responsible for one of the top trending items newlyweds love to purchase for their homes in Korea: the LG Styler, a steam closet that not only provides gentle care for delicate materials and knits, but freshens and sanitizes clothing, bedding, sportswear, and even soft toys.

10. The future of beauty is lit

LG Pra L Line

We also got up close and personal with the Pra.L series, LG’s line of home beauty devices.

Follow us on Day Two with LG to learn about their foray into beauty tech.



Hydrate! You’ve probably already heard of that so many times before, especially when your skin is dry and dehydrated. It’s true, though. You really need to make sure you’re keeping your skin hydrated in order for it to not only function well but also look great. But did you know that you can do more than just drink water when it comes to quenching your skin’s thirst? The key is to do it inside-out. How? Through these combinations of hydrating and skin-caring drinks and the ​Neutrogena Hydro Boost​ range.

Neutrogena Hydro Boost Range

Your dose for detox

Imagine wanting your plant to grow without weeding stray grass around it. You water it to no avail because the grass is feeding on it, too. The same goes for your skin. If you don’t cleanse it properly, no matter how much you try to hydrate it, you won’t get optimal results. So we say cleanse before you hydrate. On the inside, get a healthy dose of fiber to aid in flushing out the bad bits. A fan-favourite smoothie made with spinach, apple, and dates, which are all high in fiber, is great for this.

Neutrogena Hydro Boost Cleanser

For the skin, make sure you cleanse without stripping it off of the natural oils it has. Plus, give it a boost of hydration while you’re at it. The ​Neutrogena Hydro Boost Water Gel Cleanser​ has a Patented BarrierCare Cleansing Technology that cleanses the skin effectively while helping to protect the skin’s barrier. It’s a lightweight cleanser that activates with water to remove dirt, oil and makeup. Infused with Hyaluronic Acid, this cleanser also helps lock in much-needed moisture.

A swig of hydration

Feel refreshed by enjoying a nice smoothie made with water-rich cucumber, strawberries and blueberries. Once you’re done with that, make sure you use aqua-rich products on your skin, too, to amp up the hydration. The Neutrogena Hydro Boost Capsule in Serum and Neutrogena Hydro Boost Water Gel are just what you need.

Neutrogena Hydro Boost Capsule in Serum and Neutrogena Hydro Boost Water Gel

The serum instantly quenches dry skin* and helps repair the skin’s moisture barrier — keeping it from getting dry. There are also capsules inside the serum that release antioxidants that protect the skin from dryness and other damaging factors.

Meanwhile, the oil-free and lightweight Hydro Boost Water Gel that delivers 48 hours of hydration to the skin.

*Based on SIUT Test Results

A jigger of protection

We all know how heat and humidity can affect skin moisture. So make sure you protect your skin while keeping it hydrated and supple. Make a smoothie with sun-damage-combating and antioxidant-rich ingredients. Many love and rely on pineapple, bananas and oranges for that extra shot of protection.

Neutrogena Hydro Boost Sunscreen SPF 50

On the outside, make sure you’re protecting your skin from the harsh and damaging rays of the sun with a sunscreen that gives broad-spectrum protection — that means shielding your skin from UVA and UVB rays — while keeping your skin hydrated. The ​Neutrogena Hydro Boost Sunscreen SPF 50​ is perfect for this because it gives strong protection from the sun but it also contains hyaluronic acid to keep your skin’s moisture levels at an optimum.

Get the Neutrogena Hydro Boost Capsule In Serum and Hydro Boost Water Gel here.

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Ever since 'brows-on-fleek' became a huge beauty phenomenon, corresponding beauty treatments in line with shaping and growing your arches have hit massive success. One of which is microblading, a semi-permanent tattooing process done to mimic fuller-looking brows by means of tinting the skin on your browbone with hair-like strokes. The strokes are actually thin wounds made to absorb the pigment of the tint for longevity. But while it all sounds painful, many claim that it's nothing harsher than getting your brows threaded. 


Now, one growing trend that is only gaining traction recently is microblading on a larger scale — getting it on one's head to be exact. Scalp microblading is a procedure that's growing in popularity recently, aiming to deal with hair thinning or balding when typical hair growth measures seem bleak. It also serves as a corrective procedure should someone want to deal with thin or limp-looking locks or would want to create a thicker hairline illusion without resorting to temporary hair extensions, weaves, or the sort. 

A not-so atypical phenomenon

Losing 50 to 100 strands a day is normal for everyone as it is a regenerative attribute of our body, much like sloughing off dead skin cells on the daily. However, statistically speaking, as soon as men and women hit age 35, the possibility of hair loss increases up to 40 to 70 percent. Factors such as stress, genetics, and even basic hygiene and haircare can also contribute to speeding up the process even at an earlier age. This is when excessive thinning or even balding can occur. 

Given that our society heavily correlates hair loss or thinning to ageing, such self-confidence factors lie on hair health and maintenance. So it is quite understandable why people are so intrigued by means that could help preserve their crowning glory. 

Not Just For Brows: What Is Scalp Microblading? - Statistics

Why scalp microblading?

That said, scalp microblading has become a growing trend due to its fast delivery of results. In contrast to applying castor oil or rosemary essential oil to your scalp every night (due to their said potency for hair growth) or getting hair implants or surgeries that would require donors and invasive procedures, scalp microblading is as quick as can be, with only a downtime of seven to 10 days for scabbing and flaking (yes, it will shed scabs as they are technically small wounds used to absorb tint to your scalp!). Not to mention that depending on the case, it can be a bit cheaper than actually getting an implant. So if you're someone who's looking to create the illusion of thicker and more luscious locks in a more time-efficient manner, it's quite easy to see the scalp microblading appeal. 

Not Just For Brows: What Is Scalp Microblading? - Pros and cons

Why NOT scalp microblading? 

Of course, just like any other procedure, it also has its cons. And they're not too easy to work around with either. As mentioned earlier, just like brow microblading, scalp microblading will also cause the area you got treated to shed and flake once the wounds dry off and heal, making for a very itchy and inconvenient recovery period. You also have to get checked for allergies as the tint might cause your skin to have react negatively. Plus, it's only advisable for those who want to fill in gaps between thinning hair and not necessarily a permanent solution in case you're on the brink of balding. At the end of the day, it's still a two-dimensional tattoo that won't deliver any texture. 

Where to find clinics that offer the service in the region

We've laid the deets so it's down to you to decide if scalp microblading is for you. If you're curious where to get it in the region, you can check the Scalp Microhair Pigmentation clinic or the Asian Hair Restoration Center in the Philippines, The Fresh Lab in Singapore, and Dhi Malaysia and Bon Sens Aesthetics in Malaysia.

Speaking of caring for your locks, here are some hair care tips for when you're always on the go