What was it like switching careers from being a day-trader to a digital fashion entrepreneur?
“The trigger point was when my co-founder Mery got married and decided to relocate to Jakarta to help run her family business. I was left to manage the store on my own, and at that point it wasn’t easy anymore as I was working till 11PM. With the support of my friends, I picked Smooch over day trading....I loved day-trading even though it was volatile and highly stressful on some days, but Smooch was something I created from scratch. I was 26 years old then. I felt I had nothing to lose.”
What motivated you to take the plunge and make a career switch?
“The motivation of knowing the business will thrive if I put in more effort. It was a direct relationship: the harder I work, the more I earn. That made more sense to me than working for someone else.”
What has been the hardest part about starting from scratch?
“The hardest part about starting from scratch was learning from scratch and being able to multi-task. Photoshop editing, photography, marketing, developing your own personal voice and style – you just have to learn on the job.”
What is the most surprising lesson you've learned along the way?
“The lesson I value most in this journey is knowing that I cannot get everyone to like me. I have to be very confident about establishing whose opinion truly matters, like my family members’ and friends’. I learnt a lot about managing negative comments – it’s all part and parcel of running a business like this.”
What's your advice to other women about changing their destiny?
“Always remember that we only have to be good at doing one thing, and then do it well. Surround yourself with like-minded people and have a network of people who support you emotionally – that’s the most important.”
Watch SK-II ambassador, lawyer-turned-fashion designer Priscilla Shunmugam’s #ChangeDestiny story below: