4 Winning Women And Their Beauty Routines | Clozette

Juggling between being a career gal, a mum, a friend, a sister —not to mention the many roles the modern day woman has to play in a span of a day, more so a week or basically our entire lives — and being an independent and empowered woman to boot, is no easy task. But who said looking good while being great at what you do is not achievable? 

Take notes from these winning women on how you can maintain that fresh-faced glow even while powering through a busy day.

Kersie Koh
Creative director and co-founder, Clozette

Besides drying my hair, I realised the importance of a good straightener. I'll start with a comb-over, then go with a straightener to add some curls to my ends. It’s also good to have a good hair serum and a handy travel styler that I can use on-the-go, just to keep me looking fresh and nicely put together [especially when there's just so much to do during the day]. Add a little bit of wave and volume if you need to attend to important meetings and events. Personally, it gives me a boost of confidence. 

Cheryl Tan 
Business director and co-founder, Clozette

Being a working mom, time-saving beauty routines are my best friend! At night, my go-to regimen is skipping the essence, serum, moisturiser, and just put on a “leave-on mask” for the night. It still does the job done and I get more time for my much-deserved rest.
Jazelle Palmero
Acquisitions Manager, GMA Network Inc. 

My beauty routine during the morning? Wash the face with Human Nature Tomato Facial Wash, then get thorough cleansing with toner. After that, I pat on some St. Ives Collagen and Mizon Eyecream. I finish it off with Biore sunblock. If the weather gets crazy hot, I use Evian Facial Spray to refresh.

After work, same facial routine like my mornings. If I have time during weekends, I use innisfree Volcanic Mask or any facial mask I have at home. 

Syafiqah Ainuddeen
Instructor and Designer, Islamic International College Malaysia

I've always had problems with my skin. I can say that I have sensitive skin and I had the classic teenage acne that didn’t go away until my mid-twenties. So I start my morning with drinking a glass of water and it's the first thing that I do as soon as I wake up. Then I cleanse with TimeWise 3-In-1 Cleanser. I love it because it cleanses, tones, and exfoliates my skin. Then I use TimeWise Moisture Renewing Softener to completes the cleansing process. After that I moisturise, apply sunscreen, and CC cream as my base for makeup. 

After wearing makeup for the entire day, I wipe my face with Mary Kay Oil-Free Eye Makeup Remover before cleansing. Then I cleanse, tone, moisturise, making sure that my night solution help combat the signs of ageing and enhance the production of new collagen to smoothen and firm up the skin during sleep. I also use face masks twice or thrice a week and add in other supplements if my skin feels extra tired. 

Other than my skincare routine, I make sure I get enough sleep and not forget exercise to maintain a healthy lifestyle, because hey, I believe beauty starts from within.


Read more about winning women and their empowering stories here



Confident, determined, and self-assured – these are words that beautifully describe the traits of an empowered woman. Like many others in our community, we are strong believers in that an empowered woman is the most attractive kind of woman.

But the question is: what makes an empowered woman? What does she do differently? Read on to find out if you inhabit any of these five empowered woman behaviours.

She moves on from her failures

(Photo from: MandaOlivia)

Learning from your failure is one thing, but learning and moving on from your failure is crucial. The empowered woman never dwells in her mistakes. Instead, she embraces her faults, takes responsibility, and knows when it’s time to let go.

She takes care of herself

The empowered woman respects herself and makes the time and effort for self-care. She does just that by equipping herself with a reliable grooming routine – and mind you, this superwoman never misses a spot.

That’s why an unparalleled product such as the SK-II GenOptics Aura Essence forms part of her beauty arsenal. Reformulated with PITERA™ infused GenOptics Aura Complex (its whitening technology won 580 beauty awards!), this essence delivers a light milky texture that absorbs quickly into the skin to target spot formations. Whether hidden or visible, spots are treated to make way for a brighter and more radiant glow.
She is passionate

(Photo from: SUNDAESINS)

She knows she has the freedom of choice, and every decision is hers to make. The empowered woman sees value in personal growth and takes the necessary steps to fall in love with anything she dabbles in.

She holds her standards high

(Photo from: CrystalPhuong)

Because why not, right? The empowered woman never settles for anything less than the best. She is the boss of her own life – and everything she does, she does it with a strong sense of integrity and determination.

She is her own source of strength

(Photo from: Hannahchia)

Being emotionally stable means that she lives in balance: mind, body and soul. The empowered woman is her own cheerleader. She puts her focus on the positives rather than the negatives. Because of that, people around her are instantly drawn to her energy. You know what they say: empowered women, empower women. Are you one of them?

(Cover photo from: laveenb)



This month of March, we embark on a new feature series called “I Am Her” – where we feature the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.

Cynthia Chua may be a self-professed dreamer, but the entrepreneur and founder of the Spa Esprit Group dreamed a dream – and turned it into a reality. With almost 20 years of operational experience, Spa Esprit Group is now one of Singapore’s biggest lifestyle companies, with brands like Browhaus, Strip, House (in Dempsey) and Tiong Bahru Bakery under its belt.

Today, her waxing boutique, Strip, boasts outlets in 11 cities including London, New York, Shanghai, Manila, Kuala Lumpur and Hong Kong. When it comes to marketing campaigns, Cynthia’s philosophy is simple: “Not clinical, not intimating, always fun – especially when you target a subject that’s very sensitive.”

From Strip Buddy (where you can bring a friend to enjoy a one-for-one promotion) and introducing the Boyzilian (yes, waxing for men); to growing crops as skincare ingredients at a urban rooftop garden in Raffles City, and launching skincare for the delicate Brazilian area, Chua is dreaming big dreams and we cannot be more inspired.

Keep reading to find out why being positive makes Chua feel and look good, and how she envisions her ideal world to be.

Fill in the blanks: I am a lifestyle entrepreneur, a trained massage therapist, and I am __________.

I am a dreamer and lover of life. I find joy in everything I do and I'm constantly learning and absorbing.

Tell us about being a woman in business, especially when entrepreneurship is largely viewed as a male-dominated world. What were the challenges, and how did you overcome them?

I don't think being a female has any disadvantages at all. On the contrary, my male counterparts tend to be very supportive and protective of me. There are many men in this industry that have given me a lot of encouragement and endorsement. They treat me as a peer.

You’re the definition of looking good while doing what you do. How do you stay inspired and empowered to make that happen every day?

Love what you do, be curious and make things fun even if they can be challenging. I feel that having a positive mindset, tenacity and passion is very important to keep one going. I also find joy in the little things such as discovering the most amazing honey and spooning it into my tea each morning, and eating bright coloured fruits and vegetables that makes me feel alive.

I also practise yoga daily to help destress and find balance. Life is a work in progress, I believe in vibrations and energy, understanding that my motivation in life is to be connected to people. That keeps me going.

Share with us 5 essentials in your Clozette.

I love my SCO Purifying Cleanser I (SGD58.85), it cleans so well yet does not strip the skin of natural oils. I cannot live without regular Brazilian wax. I am addicted to moisturiser and have to slather on tons everyday. I am very particular and only use moisturisers that absorb very quickly in the skin as I hate the sticky film that is left on the skin, especially in our hot weather.

I practice yoga regularly and have adapted the yoga breathing technique into my everyday life. Yoga keeps me calm. I love my essential oils and I have a box of oils that I play with daily. Different essential oil gives me different energy and I truly believe that they have great healing powers.

If you are empowered to create anything, what would it be, and why?

I would love to create my version of ‘The Beach’ (the movie): my ideal world of like-minded people brought together for the same cause. À city in a village that I create with music, my own crops and the forest, where I can make my own range of forest energy products; continue to discover life and be connected to people in the same community and of course, with lots of bees buzzing around. Peace, no fights and lots of love.


Be one of the first 100 customers on 1 April 2017 at the STRIP Tampines One outlet and enjoy a free IPL Brazilian session, a $50 STRIP cash voucher, and an offer to refer a new friend for a free treatment trial voucher! The next 100 in queue will receive a Goodie Bag worth $88, containing a post-care product, Squeezey Toy and $50 cash voucher.