Be honest: how many times did you buy a beauty product because of its packaging? We're guessing you've done it more than once. Beauty companies have become really good at adapting trends and constantly innovating not just their products but also their packaging. For those of you who like the crisp, clean look, check out these five beauty brands that are totally winning in the minimalist packaging game.
The Ordinary prides itself with providing products with "integrity in its most humble and true form." Their philosophy is very much reflected in their packaging. Their black and white labels are straightforward — no fuss, just pure skincare goodness.
Most Korean beauty brands are known for their uber cute packaging (macaron lip balms, anyone?), but Laneige maintained a sleek design while still utilising some pops of colour from time to time. Laneige products prove that you can have minimalist design even with a bright colour scheme.