5 Beauty Brands With The Chicest Minimalist Packaging | Clozette

Be honest: how many times did you buy a beauty product because of its packaging? We're guessing you've done it more than once. Beauty companies have become really good at adapting trends and constantly innovating not just their products but also their packaging. For those of you who like the crisp, clean look, check out these five beauty brands that are totally winning in the minimalist packaging game.

The Ordinary

The Ordinary prides itself with providing products with "integrity in its most humble and true form." Their philosophy is very much reflected in their packaging. Their black and white labels are straightforward — no fuss, just pure skincare goodness.


Most Korean beauty brands are known for their uber cute packaging (macaron lip balms, anyone?), but Laneige maintained a sleek design while still utilising some pops of colour from time to time. Laneige products prove that you can have minimalist design even with a bright colour scheme.


Glossier believes that skincare and makeup should be fun and easy, and this is embodied in their packaging. The combination of muted pastel colours plus a creamy san serif font is uncomplicated yet remarkable. As of now, this brand only ships to United States and Puerto Rico, but let's keep our hopes up their products reach our shores soon.

Milk Makeup

Best case scenario: we wake up in the morning with enough time to go through our skincare routine and eat a hearty breakfast right after. But not all days can be counted as "best" and on mornings where we're in a rush, multi-tasking beauty products make it a little bit easier. Milk Makeup's simple packaging is designed with these mornings in mind. Their multi-use products help you have a quick and easy application even when you're on the go.  


Although they have released cutesy, non-minimalist packaging recently, innisfree is still well-know for its nature-inspired and environmental-friendly packaging. Their skincare cartons and bottles are all recyclable, and soy ink is used for the labels as part of their campaign to contribute in reducing carbon emission. 

(Cover photo from: @glossier)

Are you on the lookout for the new holy grail skincare products? Check out this month's beauty launches.



A new month means new things to try. Here at Clozette, we're no strangers to learning about new products and finding out about new collections. So it's no surprise that we develop a liking for some of them. This month, we're all about simple, clean and refreshing. Here's what our team has eyes on this May.


Creative Director

"The A La Rose perfume is unlike many rose perfumes I’ve tried — it’s feminine without being overpowering. So it’s interesting to see that the perfume now comes in the form of body oil and hair mist, something I can add to my beauty ritual to ensure that my skin and hair are pampered as well. The A La Rose perfume, as well as the body oil and hair mist, can be found at escentials."



"I’ve experienced the goodness of its famed toner, so it’s a no-brainer that I must give the Kiehl’s Calendula & Aloe Soothing Hydration Masque a test-drive. This cooling gel masque contains 150 calendula petals in a single bottle, and works to soothe and hydrate skin in just five minutes – perfect for a pick-me-up!"



"I’ve given up wearing heels years ago, but I’m slowly easing my way back into sporting them. I’m doing baby steps, though, so I’m still veering away from stilettos. So my top pick is anything with chunky heels, and the Liu Jo Akiko sandals definitely caught my eye. It’s sleek with a mixture of edginess and femininity. "


Features Writer and Campaign Executive

"I'm a prescription glasses kind of girl and don't really like wearing contact lenses that much. But once I see something quirky and playful, I can't seem to say no! The designs from the Fendi Spring/Summer 2017 collection are just my type of 'bold and artsy' without being tacky, remaining to have that hint of elegance and style."


Features Writer and Community Specialist

"Since the weather in the Philippines is almost always hot, most of my wardrobe consists of clothes with light fabrics. I'm always on the lookout for flowy, pretty dresses and this piece from the Summer Collection of Jessica Spring recently caught my eye. I love the elegant yet casual vibe of the dress. I'll definitely visit their store soon to get this one."


Campaign Executive

“I am all about simplicity when it comes to bags. The DREW Mini Saddle Bag in Cement Pink from Chloé is such a classic beauty. What I love most about it is that it is suitable for any kind of look. Also, its Cement Pink colour and gold accents are flattering for my warm skin tone. I would definitely recommend every girl to have an elegant piece like this in their closet.”

Curious to see what items were on our to-buy list last month? Check them out here.



We're sure you've already heard about it; some of you may even have it on your holy grail list. The shu uemura cleansing oil is iconic, to say the least. But did you know that there are a few stories behind the cult-favourite product? Here are just some of the things we learned about the product that is celebrating its 50th anniversary this year.

Shu Uemura’s first product

Shu Uemura Ultime8 Sublime Beauty Cleansing Oil

The cleansing oil was shu uemura’s first product. After learning about the product during a trip to Hollywood in the ‘50s, Shu Uemura, the brand’s founder and namesake, decided to try his hand at formulating his own take on the product.

Shu was first in Japan

Shu Uemura Skin Purifier High Performance Balancing Cleansing Oil

After perfecting the formula, shu uemura decided to release the product in the Japanese market, making it the first of its kind in the country.

No double cleansing

Shu Uemura Cleansing Beauty Oil Premium A/I

While some cleansing oils need to be washed off with a warm, damp cloth and a cleanser is required after, the shu uemura cleansing oil does not need to be followed by another cleanser as it emulsifies into a milky-water texture that is easy to rinse off.

There’s one for every skin type

Shu Uemura Anti-Oxi+ Skin Refining Cleansing Oil

Each skin type has unique needs, so it is only proper that products made exactly for those needs are used. Shu has a cleansing oil for different skin types, and so far they have six variants of the iconic product.

Using it in the morning is better

Shu Uemura POREfinist Anti-Shine Fresh Cleansing Oil

You might think that you’re only sleeping when you dose off at night, but your skin continues to get exposed to impurities while you get some rest. So make sure that you use the cleansing oil in the morning to get rid of any sebum or impurity your skin got while you slept.

(Cover photo from: ReginaChow)