We bet you're already following the biggest names in the beauty blogging and vlogging industry such as Michelle Phan, Zoella and KathleenLights, among others. But it's always nice to include some fresh faces on your following list. But with newcomers popping up here and there, it's hard to discern who is worth the follow. So read on as we list some up and coming beauty accounts with topnotch IG content.
Skincare: Liah Yoo
Most beauty gurus are loved for their user reviews, first impressions and favourites, but Liah Yoo takes things up a notch by rigorously researching about ingredients and interviewing professionals. Although her main platform is YouTube, she also does mini reviews on her Instagram and regularly interacts with her followers. You can even ask her for personal recommendations.
Eye Makeup: Francesca Tanmizi
Once upon a time in the beauty blogging world, there was a shortage in gurus with monolids, but now we've got a lot of inspirations out there. If you're on the constant lookout for monolid eye looks, definitely check out @workingwithmonolids. Her looks are mostly quirky, but you'll also find wearable, everyday eye makeup perfect for your eye shape.