beauty . Makeup

5 Cruelty-Free Brands You Should Know About

Go green!

The world is becoming more and more conscious about product ingredients. Besides the functionality, the face value, and even the price, the call to 'go green' and be 'cruelty-free' is often used nowadays as a tag to attract a consumer's attention. But amidst the popular names like Anastasia Beverly Hills, Colourpop, Lush, and more, there are other cruelty-free brands that are worth your attention despite not getting enough buzz. 

So if you're on the lookout for hush-hush brands that are organic, high performance, and not tested on animals, keep on scrolling to find your soon-to-be faves. 

Pacifica Beauty

One of the most known brands when it comes to innovation and creativity, Pacifica has a full range of cosmetics, perfumes, and skin care. Their mission is to deliver products that are not substandard but rather elevated to something that all beauty connoisseurs can appreciate. Besides being cruelty-free, 100% vegan, and cruelty-free, their products also don't contain phthalates, parabens, and sulfates.

Plant Makeup

When it comes to social responsibility, Plant Makeup's got it all covered. Besides being cruelty-free, it's also free from harsh chemicals, and the packaging of their products are also 100% biodegradable. The entire line is not just a treat for your skin, but also for your eyes as it's packaged in a very artsy way that will tickle your aesthetics.

Beauty Without Cruelty

BWC offers a variety of hair, skin, and body products made from natural ingredients and aroma-therapeutic essential oils that will give you all the spa-like feels even at the comfort of your home. They also have a range of gluten-free products. Their name has been their testament ever since they were established way back in 1963 — now that's living up to your branding!

Emani Cosmetics

If other products can't beat your acne, make a skin-care line that will — at least that's what Emani founder Michelle Doan did. Drawing inspiration from her own experiences, Doan created the 'go green' beauty line by carefully formulating and screening the products based on the following factors: sensitivity, toxicity, performance, long-term impact, and comedogenic factors. The brand also claim to be vegan, cruelty-free, paraben-free, talc-free, and gluten-free, plus, they are so confident in their products that they even offer a 14-day money back guarantee!

Everyday Minerals

Custom makeup is all the rage right now. With Everyday Minerals, you can try out and get free samples of your custom selection, too, before you even purchase. You can even create custom kits with the recommended formulations for your skin, giving you an involved experience. Plus, besides being 100% vegan, sustainable, and cruelty-free, they also encourage their consumers to bring in their emptied packagings for recycling. 

(Cover photo from: @plantmakeup)

Want a more mainstream, but still organic, beauty brand selection? Check out this list.