beauty . Makeup

5 Essential Picks From IT Cosmetics

IT Cosmetics -- which stands for Innovative Technology Cosmetics -- has finally landed exclusively in Sephora Singapore and we’re already falling head over heels in love with the brand. Co-founded by former news anchor and reporter, Jamie Kern Lima, she sought to develop IT Cosmetics with one goal in mind -- makeup products that conceal flaws beautifully, and yet look and feel like second skin.

On top of that, every product is powered by ingredients that take care of your skin over and beyond makeup. “If you have a problem,” said Kern at the launch event last week, “we would literally create the product to help you solve that problem!” Before you start shopping, get to know these five IT Cosmetics bestsellers here.


Your Skin But Better CC Cream SPF 50+

Your Skin But Better CC Cream SPF 50+, SGD $62

For the mornings when you don’t feel like piling on layer after layer of skincare and makeup products, IT Cosmetics’ Your Skin But Better CC Cream is your best friend. One to two pumps of this makeup ace give you seven product benefits: it’s a foundation, sunscreen, colour corrector, serum, primer, dark spot corrector and day moisturiser in one. If you have sensitive skin, good news: the brand only uses natural, physical and chemical-free sunscreens.

Bye Under Eye Anti-Aging Concealer

Bye Bye Under Eye Anti-Aging Concealer, SGD $42

Are dark eye circles weighing you down? The Bye Bye Under Eye Anti-Aging Concealer not only completely conceals the woes at your under eye, it is also formulated with Hydrolyzed Collagen, Peptides, Hyaluronic Acid Antioxidants to perk your eyes up sans makeup in the long run.

Bye Bye Pores Silk HD Anti-Aging Micro Powder

Bye Bye Pores Silk HD Anti-Aging Micro Powder, SGD $42

Achieve a poreless, airbrush complexion by setting your makeup with IT Cosmetics’ Bye Bye Pores Silk HD Anti-Aging Micro Powder. It’s free from all sorts of skin-loathing harmful ingredients. Talc, Parabens, Sulfate, Mineral Oil, Petroltaum, Synthetic Fragrance, Phthalates… you name it, they’re without it! Kern also revealed that it doubles up as a great dry shampoo, and that when applied under makeup, it triples up as a primer “to set your canvas right!”

Brow Power Universal Brow Pencil

Brow Power Universal Brow Pencil, SGD $42

Believe it or not, the Brow Power Universal Brow Pencil is universally flattering -- apply softer pressure for lighter hair shades, and simply press harder for darker shades. The pencil is also equipped with brow-conditioning ingredients and finishes with a soft, natural and long-lasting look.

While you look good and feel good with your own Brow Power Universal Brow Pencil, know that for every Brow Power pencil sold, one is donated to the Look Good, Feel Good program to empower women with cancer. Looking good for a good cause? Yes, please!

Superhero Mascara

Superhero Mascara, SGD $42

Forget the eyelash extensions: the IT Cosmetics Superhero Mascara boasts an Elastic Stretch Technology that volumises, lengthens and conditions your lashes for full, dramatic impact. We love a good mascara that delivers lashes that speak volumes, but what’s amazing about this innovation is that it takes care of your natural lashes with peptides and proteins, biotin, polymers and collagen. How’s that for an eye-opener?


IT Cosmetics is now available at Sephorsa Singapore and