On top of that, every product is powered by ingredients that take care of your skin over and beyond makeup. “If you have a problem,” said Kern at the launch event last week, “we would literally create the product to help you solve that problem!” Before you start shopping, get to know these five IT Cosmetics bestsellers here.
For the mornings when you don’t feel like piling on layer after layer of skincare and makeup products, IT Cosmetics’ Your Skin But Better CC Cream is your best friend. One to two pumps of this makeup ace give you seven product benefits: it’s a foundation, sunscreen, colour corrector, serum, primer, dark spot corrector and day moisturiser in one. If you have sensitive skin, good news: the brand only uses natural, physical and chemical-free sunscreens.
Are dark eye circles weighing you down? The Bye Bye Under Eye Anti-Aging Concealer not only completely conceals the woes at your under eye, it is also formulated with Hydrolyzed Collagen, Peptides, Hyaluronic Acid Antioxidants to perk your eyes up sans makeup in the long run.
Achieve a poreless, airbrush complexion by setting your makeup with IT Cosmetics’ Bye Bye Pores Silk HD Anti-Aging Micro Powder. It’s free from all sorts of skin-loathing harmful ingredients. Talc, Parabens, Sulfate, Mineral Oil, Petroltaum, Synthetic Fragrance, Phthalates… you name it, they’re without it! Kern also revealed that it doubles up as a great dry shampoo, and that when applied under makeup, it triples up as a primer “to set your canvas right!”
Believe it or not, the Brow Power Universal Brow Pencil is universally flattering -- apply softer pressure for lighter hair shades, and simply press harder for darker shades. The pencil is also equipped with brow-conditioning ingredients and finishes with a soft, natural and long-lasting look.
While you look good and feel good with your own Brow Power Universal Brow Pencil, know that for every Brow Power pencil sold, one is donated to the Look Good, Feel Good program to empower women with cancer. Looking good for a good cause? Yes, please!