5 Essential Picks From IT Cosmetics | Clozette
IT Cosmetics -- which stands for Innovative Technology Cosmetics -- has finally landed exclusively in Sephora Singapore and we’re already falling head over heels in love with the brand. Co-founded by former news anchor and reporter, Jamie Kern Lima, she sought to develop IT Cosmetics with one goal in mind -- makeup products that conceal flaws beautifully, and yet look and feel like second skin.

On top of that, every product is powered by ingredients that take care of your skin over and beyond makeup. “If you have a problem,” said Kern at the launch event last week, “we would literally create the product to help you solve that problem!” Before you start shopping, get to know these five IT Cosmetics bestsellers here.

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Your Skin But Better CC Cream SPF 50+


Your Skin But Better CC Cream SPF 50+, SGD $62

For the mornings when you don’t feel like piling on layer after layer of skincare and makeup products, IT Cosmetics’ Your Skin But Better CC Cream is your best friend. One to two pumps of this makeup ace give you seven product benefits: it’s a foundation, sunscreen, colour corrector, serum, primer, dark spot corrector and day moisturiser in one. If you have sensitive skin, good news: the brand only uses natural, physical and chemical-free sunscreens.
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Bye Under Eye Anti-Aging Concealer


Bye Bye Under Eye Anti-Aging Concealer, SGD $42

Are dark eye circles weighing you down? The Bye Bye Under Eye Anti-Aging Concealer not only completely conceals the woes at your under eye, it is also formulated with Hydrolyzed Collagen, Peptides, Hyaluronic Acid Antioxidants to perk your eyes up sans makeup in the long run.


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Bye Bye Pores Silk HD Anti-Aging Micro Powder


Bye Bye Pores Silk HD Anti-Aging Micro Powder, SGD $42

Achieve a poreless, airbrush complexion by setting your makeup with IT Cosmetics’ Bye Bye Pores Silk HD Anti-Aging Micro Powder. It’s free from all sorts of skin-loathing harmful ingredients. Talc, Parabens, Sulfate, Mineral Oil, Petroltaum, Synthetic Fragrance, Phthalates… you name it, they’re without it! Kern also revealed that it doubles up as a great dry shampoo, and that when applied under makeup, it triples up as a primer “to set your canvas right!”


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Brow Power Universal Brow Pencil


Brow Power Universal Brow Pencil, SGD $42

Believe it or not, the Brow Power Universal Brow Pencil is universally flattering -- apply softer pressure for lighter hair shades, and simply press harder for darker shades. The pencil is also equipped with brow-conditioning ingredients and finishes with a soft, natural and long-lasting look.

While you look good and feel good with your own Brow Power Universal Brow Pencil, know that for every Brow Power pencil sold, one is donated to the Look Good, Feel Good program to empower women with cancer. Looking good for a good cause? Yes, please!


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Superhero Mascara


Superhero Mascara, SGD $42

Forget the eyelash extensions: the IT Cosmetics Superhero Mascara boasts an Elastic Stretch Technology that volumises, lengthens and conditions your lashes for full, dramatic impact. We love a good mascara that delivers lashes that speak volumes, but what’s amazing about this innovation is that it takes care of your natural lashes with peptides and proteins, biotin, polymers and collagen. How’s that for an eye-opener?

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IT Cosmetics is now available at Sephorsa Singapore and sephora.sg.
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Love her or hate her, Kylie Jenner was responsible for bringing back the “brown lips” trend – a lip colour every one thought they left in the 90’s, but is now more popular than ever. Because let's face it, what’s not to love about brown lips? It’s edgy, cool, and just like a red hue, it can instantly pull any MOTD together.


But all brown lipsticks are not created equally. There are those that quickly fade as soon as you drink a glass of water, while there are others that stay on for hours and look freshly applied throughout the day.

If you’re looking to jump on the “brown lip” bandwagon, then keep reading below as we have the best brown lippies that you need to add to your beauty stash!

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OFRA Cosmetics Long Lasting Liquid Lipstick in Mocha

Ah, the OG liquid lipstick. Infused with moisturising ingredients like Vitamin E, this matte lipstick will stay on your lips for hours without drying it out, so you can rock the brown lip trend all day and all night.

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Maybelline Creamy Matte Brown Nudes

If you’re stuck in rut trying to find your perfect true brown shade, you’ll definitely discover it in the Maybelline Brown Nudes collection. They're creamy, pigmented, long-lasting, and cheap as chips. Plus, they’re suited for those with yellow undertones so they’re guaranteed to not wash you out!


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Smashbox Always On Matte Liquid Lipstick in True Grit

Lightweight, water-resistant, smudgeproof, and non-feathering. True Grit’s budgeproof formula lives up to its name as it features Advance Polymer Technology to make it stay put and look fresh and flawless, ensuring that you won’t need any touch-ups. Because let’s be real, no one has time for that.


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ColourPop Ultra Matte Liquid Lipstick in Limbo



For a true warm, chocolate brown shade, ColourPop Limbo is your guy. Just make sure you properly exfoliate and moisturise your lips before applying this lipstick as it will really stick and not move for hours.


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MAKE UP FOR EVER Artist Rouge Lipstick in Hazel Beige



Love nude lip colours as much as we do? Then you’ll adore MUFE’s nude-brown lippie. It’s the right shade of nude that’ll complement all skin tones, but injected with a hint of brown to give it that rustic finish that is oh so chic.


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L’Oreal Color Riche Luminous Lipstick in Spice



Don’t like the flat matte look? Then you’ll fall head over heels for this brown L’Oreal lippie as it delivers rich chocolatey colour with a hydrating finish; keeping your lips looking trendy, yet soft and smooth.

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Are you loving the brown lip trend? Share your favourite brown lippies in the comment section below!

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There are tons of beauty and skincare products in the market that promise us a lot. And there's nothing wrong with being meticulous when it comes to the beauty products we use. Keeping our health in check should be a top priority and straying away from chemical-based products that can do more harm than good is something we should always consider.

Thankfully, there are brands who are dedicated to using only natural ingredients of top-notch quality to ensure that our beauty and skincare needs are met without resorting to chemicals. But besides harvesting ingredients straight from Mother Nature and transforming them into beauty products such as soaps, shampoos, serums etc., there's more to natural beauty than we might think! So to give us the 411 on the importance of "going natural", we sat down with Camille Meloto, co-founder and creative director of Human Nature.

Keep scrolling to find out more about natural beauty must-haves, natural ingredients that's unexpectedly great for beauty and skincare, and what to expect next from Human Nature!
What was your life like before Human Nature? Did you envision pursuing a career in the beauty industry when you were in your teenage years?

I’ve always loved makeup. I didn’t exactly envision myself as a person working with makeup and cosmetics because from the time I was [in] college, makeup artistry wasn’t an “acceptable” profession. I knew I had to make a living since my family wasn’t well off. I chose to get a degree in Early Childhood Education [instead] since I was pretty good with kids.

[When I graduated,] my parents gave me a chance to go to America for vacation. There I tried out being a freelance makeup [artist] for weddings. It was also in America that my sister and I thought of the idea to start Human Nature... and the rest is history.
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One of the most interesting things about Human Nature is one of its taglines: "Beauty With Compassion." What do you exactly mean by this and why is this the vision you wanted to aim for? 

[As stated in the Human Nature website, we're] about loving the Philippines and loving the environment. We're also for loving our families by providing safe, effective, and genuinely natural and affordable products that feel as good on your skin as they do in your heart. My sister and I take our responsibility of being nature's stewards very seriously and we [at Human Nature] carefully deliberate the impact of all our business decisions on the environment. 

Faith also drives us as a company. It led us to build Human Nature and [it encourages] us to build a global company that will uplift everyone, especially the poor.


One of Human Nature's projects in Maguindanao in collaboration with Gawad Kalinga


For as long as we could remember, a lot of products claim to be "natural". How does Human Nature exactly define "natural" and why is it important to consider this factor when looking for a specific beauty product? 

All our natural ingredients are safe, pure, and biodegradable [because] they come from renewable sources and are processed in a way that's kind to the environment. We [define 'natural' in accordance to the] standards set by the US Natural Product Association

The Natural Product Association is the largest and oldest nonprofit organization in the US dedicated to the promotion of natural manufacturing and protecting of consumers' health and environmental safety. Over 30 Human Nature products carry the Natural Seal from the NPA which are given to products that pass the following strict standards:

- The product is made with at least 95% natural ingredients, excluding water
- Ingredients come or are made from a renewable resource found in nature, and processed without harm to the environment
- None of the ingredients pose human health risks as shown by peer-reviewed third-party scientific literature
- The product is not tested on animals
- The product must list all ingredients on the label
- Not containing ingredients that are included in the Red List of Campaign for Safe Cosmetics like petrolatum, phthalates, SLS/SLES, parabens, silicones, DEET, triclosan, glycols, talc, and PEGs.

All our products go through safety assessments by industry experts and thorough clinical studies evaluated by independent third party labs. Additional checks are conducted for breakthrough products such as hypoallergenic evaluation, SPF testing, and efficacy testing to ensure you get genuinely natural and safe products.

Nature possesses the most potent ingredients to clean and nourish our hair and skin without the harmful chemicals. Our skin, being made from organic substances as well, will also respond best to natural ingredients instead of synthetic ones. That's why natural products are the best things you can use to care for your body.


Which natural ingredient serves a lot of purpose in terms of beauty and skincare?

Lavender and tea tree oil! I’m super accident prone so I need to always have our Rescue Balm which contains lavender and tea tree oil. It heals my scrapes and cuts super fast! Plus, when an angry pimple pops up, I would also put this as an SOS because of its antibacterial properties.

 

Let’s say you’re going on a trip, which 3 Human Nature products will you bring and why? 

[I'll bring the] Deodorizing Foot Spray because it leaves a minty feeling on the feet for a long time which is very energizing especially when I go on lengthy walks when I travel. And by spraying it on your feet and legs, the peppermint relaxes and soothes tired and sore leg muscles.

My skin gets very dry in climates that have little to no humidity. This is why I will also bring the Overnight Elixir. I’d use it both in the morning and at night to hydrate my stressed out skin to keep it looking healthy.

[Last but not the least, I'll also bring the] Mineral Loose Powder in Hazelnut just because it’s my can’t-live-without item whether here in Manila or when traveling. This is the perfect color match for my skin and whether I use it on top of moisturiser, BB/CC cream, or a foundation, it lasts on my face well. I don’t need to constantly touch up so I travel worry-free!




Last but not the least, what can we expect from Human Nature in the future?

We're focusing on doing more research on Philippine indigenous plants and herbs to discover their age old miraculous properties. Researching and discovering is one thing but we’d also be focusing on backing it up with scientific studies to make sure we’re delivering on the best and most effective nature and the Philippines has to offer. In doing this, we’d also be putting attention on opening up more local farming communities to create sustainable partnerships with.

So expect more products from Human Nature! We’re continuously raising the bar in terms of our formulations and packaging to be able give Filipinos the natural product standards that they deserve!

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Find out more about natural beauty with Human Nature here!

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