There are a lot of reasons why mascaras are a makeup essential in this day and age. They add volume, tint, and length so you look wide awake and alert. But since we’ve been wearing masks as a new staple in our daily going-out looks, it was only a matter of time before the “Mascara Index” would become a reality. A play on the term “Lipstick Index” coined by the chairman of Estée Lauder Leonard Lauder, the Lipstick/Mascara Index represents women choosing to buy less expensive treats (like makeup) to get the luxury fix they want during a crisis.
We saw that in the increased sales of eye makeup products like eyeshadow palettes, eyeliners, and mascaras last year. We don’t see it stopping anytime soon, so we’ve rounded up some of the best new mascaras that will give you the full wispy lashes you want in 2021.
Cezanne Separate & Long Mascara
If you like your natural eyelashes but want to add some length and colour, Cezanne’s popular Separate & Long Mascara will be coming out in a brown shade in March. It adds the length and separation we love, but we now also have options when it comes to colours. In addition to black that’s currently available in Singapore, the new shade, which is chocolate brown matches lighter brown or warm coloured hair.
It’s perfect if: you just want to enhance your natural eyelashes. Why not try your hand at doing the “red tea” makeup trend too?
Benefit Cosmetics They’re Real! Magnet Mascara
You’ve heard of magnetic lashes and eyeliner, but now you can have full wispy lashes with just one step. Benefit Cosmetics’ brand new They’re Real! Magnet Mascara contains Magnetic Mineral Enriched Mixture with iron oxides that are attracted to the magnetic core in the mascara wand. This reaction gives your lashes intense clump-free lift and length that’s supposed to last up to 36 hours.
It’s perfect if: you struggle with straight Asian eyelashes. You can even get away with it being your only eye product of the day.
Victoria Beckham Beauty Future Lash
We all know Victoria Beckham is about the smokey eye makeup — from the eyeshadow shades and texture to the right mascara. That’s why we’re pretty excited about the Victoria Beckham Beauty Future Lash. It has a curved micro-bristle brush that clings to and coats every eyelash, creating the look of lifted, fanned lashes straight from the ‘90s. The long-wearing and smudge-proof formula contains a plant-based C2 Complex that nourishes and strengthens your lashes too.
It’s perfect if: you deal with fragile eyelashes and want to add more volume. Pair it with a nude eye makeup look or channel Posh Spice with a smokey eye.
Burberry Ultimate Lift Mascara
Looking to splurge on a new mascara in 2021? We have our eyes on the Burberry Ultimate Lift Mascara, which is part of their In Bloom Collection. The concave micro-bristle brush perfectly catches, curls and lifts every eyelash and deposits the lightweight clump-free formula for the look of naturally wispy lashes.
It’s perfect if: you hate the look of spidery eyelashes. Wear it with a light dusting of light brown or peach eyeshadow for a natural eye makeup look.
Vice Cosmetics Anne Clutz SuperMegaUltraCurl Mascara
If you’re on the hunt for a new mascara that will hold up to the humidity in our region and is light on the wallet, the Vice Cosmetics Anne Clutz SuperMegaUltraCurl Mascara deserves some consideration. The mascara, made in collaboration with Filipina beauty guru Anne Clutz, has a lightweight water-resistant formula that clings on to the lashes to add volume and length to the shortest of Asian lashes. It contains castor seed oil, panthenol, and peach leaf extract to strengthen your lashes too.
It’s perfect if: you’re prone to tearing up while watching your K-dramas. As for the eye makeup to pair it with, take a cue from the bright packaging and add some pops of yellow or gold on your lids for a bit of fun.
(Cover photo from: @benefitcosmeticssg)
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