beauty . Makeup

5 Questions With Maybelline's New Ambassador Liza Soberano

One of the most iconic teen stars in the Philippines, actress and model Liza Soberano debuts in her first global beauty label endorsement as Maybelline's newest Ambassador.

With Maybelline's continued vision to inspire young girls to achieve their dreams with confidence and beauty, Liza's unique mix of youthfulness, style, and boldness makes her the perfect role model to represent those who are passionate, motivated, and determined to succeed and 'Make It Happen' in life. 

Keep reading to know more about the Half-American, half-Filipina model and actress as she talks about her style inspirations, her favourite Maybelline products, and of course, how she 'makes it happen'.


What are your thoughts on the role of makeup in self-expression?

For young girls like me, I believe makeup plays an important part in building the confidence to feel beautiful. I believe that girls should feel confident innately, and makeup helps girls, like me, because it gives them the extra boost that they need.

[And] you know what, I’ve actually grown up with Maybelline. It’s the makeup brand where I bought my very first lip balm, Baby Lips, and my first mascara!

Do you have a favorite Maybelline product?

It’s so hard to choose! But if I have to, I would pick Clear Smooth All-in-One – the perfect foundation for girls my age. I don’t like overdoing makeup, especially with face powder, so I love Clear Smooth as it gives me that natural-looking [finish].

I’m [also] loving the new Creamy Matte Brown Nudes in Clay Crush [because] it’s a modern take to the classic brown lip trend and I love how Creamy Matte feels on the lips. It really makes sure my lips doesn’t chap because it’s very moisturizing. 

Other than that, I would include Maybelline’s [other] makeup products – the  Fashion Brow Duo Shaper and Hypercurl Mascara. I really love enhancing the eyes with just the right beauty products and Maybelline does just that!

What about your look? Who's your style inspiration?

During our first campaign shoot [before], I told the team how much I look up to the Maybelline Girls! I really admire how fierce and driven all of them are to succeed in their own fields – acting, hosting, modeling, even in their businesses. Personally, my favorite Maybelline Girl is definitely Gigi [Hadid]– [she's one of my idols]! I just love her energy and style.
How does it feel like to finally be a Maybelline Girl? 

When I first started in the show business, I was very shy. I couldn’t even smile right in front of the camera. So as cliché as it may sound, beauty really plays a big role in making you feel confident. Being beautiful is not just about looking good but feeling good about yourself. And the best part is – Maybelline helps girls achieve exactly this.

[That's why] it’s so exciting to be part of the fun, fearless, and hottest squad of Maybelline Girls! I’m honored to take on this new role as the new Maybelline Girl, proudly representing a brand that sparks courage and fuels the belief that beauty and confidence can take girls from all walks of life to places. [Always remember that] you can make it happen.

Speaking of 'making it happen,' how does Liza Soberano make 'it' happen?

'Make It Happen' means every girl deserves a shot to achieve anything she wants– as in whatever “it” might be for her. [It] could be a new love life, a new job, new goal – any dream! 

For me, it’s about not letting anything stop me from achieving my goals [and] to make my dreams happen on-cam and off-cam. With that, I’m really happy that I can proudly say I choose to make it happen with Maybelline.


Get to know more about Maybelline and their newest Ambassador Liza Soberano by visiting