fashion . Trends

5 Reasons Why Adidas Supershell Is A Must-Have

Feel like a #superstar

(cover photo from iamaly)


If you must buy a sneaker to rock a statement sporty look, then a pair of adidas Superstar will do the trick. The iconic Superstar never fails--you can wear it with a casual outfit, an edgy outfit, and even a semi-formal outfit if you style it with the right pieces. 


After the success of Supercolor, a concept that captured the attention of the world, Pharrell Williams returns with Supershell. And this one's bound to make one hell of a difference in the sneaker world. 


Here are 5 reasons why you must have a pair (or two) of this Supershell design.


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It's not just a shoe, it's a work of art.



Artwork by MR. ©MR./Kaikai Kiki Co., Ltd. All Rights Reserved.


The new chapter of the Superstar presents a design that everyone can't help but rave about. With the help of artists from all over the globe, the Superstar transitions to Supershell with the signature graphic artwork featured on the shelltoe of the shoe. Getting one is like getting a piece of artists such as NYC contemporary artist Todd James, American photographer-director Cass Bird, and contemporary Japanese artist MR., right at the comfort of your feet. The artists’ designs are then joined by six of Pharrell’s very own artworks that explore life force and energy and its relationship with colour.

It makes basic--great



(Supershell Artwork Collection)


Your monochrome outfits need not be boring because the Supershell design adds not just a pop of colour, but a pop of art. The footwear is offered in black and white, allowing the vibrant artworks to take centre stage. It turns any basic look to something great. 

You can mix and match



(photo from iamaly)


The Supershell allows its wearer to "customize" each pair. Since each left and right shoe features a different graphic treatment, the collection can be mixed and matched endlessly. Yes, they are completely interchangeable and the creative possibilities are endless and exciting. 

It's a walking sculpture




Who knew that sculptures can take place in shoes? The sculpted collection is where the artists were able to channel their artworks into specially-molded 3D Shelltoe designs--a first for the Superstar silhouette. The collection is completed by two of Pharrell’s own personal designs, which speak of his interest in the concept of relativity and form. 

It makes you feel like a #superstar



(photo from iamaly)


This design is definitely the type that makes you feel like you're dressed to the nines, even if it may "just" be a sneaker. It is a shoe that spans art and culture to a platform for expression itself. It brings out the Superstar in you as it carries with it a signature Adidas style of ultimate artistic-and-sporty aesthetic. 

 All designs of the Supershell collection is available in all adidas stores (except Cass Bird’s)


Click here to know more about adidas Supershell


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