Dove for universal beauty
One major criticism of the beauty and fashion industries is that they used to cater to the typical Barbie doll-like women, leading many to feel insecure about themselves. But Dove would have none of that. In the hopes of encouraging every woman — no matter their skin colour, age, body shape, and more — to believe that they are beautiful. And did we mention that they deliver their ads in the most tear-jerkingly amazing way possible?
MAC for HIV/AIDS research and initiatives
Love your Ruby Woos and Velvet Teddy lipsticks? Why not move to the Viva Glam section on your next visit to MAC and score yourself another gorgeous lippie? You'll be supporting HIV and Aids research when you do so. That's right! Every cent of the selling price of a Viva Glam lipstick and lipgloss is donated to the MAC AIDS Fund, which aims to develop programs, as well as distribute health kits to communities, in the prevention of the disease.