5 Underrated Beauty Brands To Check Out | Clozette

When it comes to beauty brands, there are a number of names that quickly come to mind, dominating majority of our beauty cabinets. From MAC, L'oreal, NARS, Benefit, Revlon, Maybelline, Bobbi Brown...the list goes on. They're all familiar names, and we're certain almost every beauty lover out there has at least one favourite product from each major brand mentioned. 

But how about the brands that have remained more or less under the radar but have maintained a cult following who are loyal to their quality and affordability? So after looking through our beauty shelves, we're putting the spotlight on 5 underrated beauty brands that we think deserve more hype.


Dolly Wink

(photo from beautifulbuns)

Dolly Wink is known for its range of eye products such as their much-hyped mascara, liquid eyeliner, and false lashes. This brand has been around for a while, slowly developing a cult following around the region amongst beauty girls looking to create that wide-eyed, doll-eyed effect. Fun Fact: Dolly Wink's parent company KOJI is known as Japan's false eyelash pioneer, being the first company to manufacture and sell false eyelashes. That explains the wonders of their eye makeup range.

ColourPop Cosmetics

(photo from MyMakeupOrganizer)

ColourPop shadows and lippie stix have been making quite a stir in the beauty community lately. Their shadows are lauded for being creamy, pigmented, and blendable; while their lippie stix stays comfortable on the lips with amazing colour payoff. Best thing about this brand: it's very affordable. Both the shadows and lippie stix retail for US$5 each.


(photo from Slowbrogal)

Canmake is another Japanese cosmetics company and has been around for over 30 years, developing a following amongst beauty girls who value it for its quality, cute packaging, and affordability. If you've yet to try anything from the brand, we recommend their blushes, liquid foundation, and eyeliners.

Snoe Beauty

(photo from lystraaaa)

Snoe Beauty is a cosmetics brand from the Philippines that carries a variety of items from makeup, skincare, hair, and even bath and body products. From its quirky packaging to interesting formulations (note their makeup setting spray with bee venom), this is definitely a homegrown brand to keep your eye on.

Essence Cosmetics

(photo from Beautybyrah)

Essence Cosmetics is a brand from Germany that is gaining traction around the region as beauty girls swoon over their blushes, highlighters, and lipsticks. While their packaging may be simple and really nothing to hype over, it's the quality of their products that have impressed most. Their blushes are easy blend and their lipsticks (particularly creamy nude lippie) have even won beauty awards.



(cover photo from marieanjelica)

Do you always find yourself going to the nail section of the beauty store and not knowing which nail colours to buy? Don't fret! Refer to this starter kit guide of the must-have nail colours--starting from the neutral shades up to the shinning, shimmering ones.

As long as you have these basic colours in your nail polish collection, you're on-point to completing every look.


Something Classy

(photo from thinkpink)

When it comes to choosing your nail polish colour, you should always think about whether it would match your look or not. The best colours are those that have been tried and tested through time--red and neutral shades such as cream white, beige, and nude. You can even go for salmon and peach colours for a dainty feel. They go well for both your everyday looks and glam events!

Dark and Edgy

(photo from RoxanneChia)

Dark shades such as velvet black, maroon, grey, and dark blue are shades perfect for parties and girls' night-outs. It's also a way to make a statement with your nails as they look edgier compared to other shades. 

Shiny And Sparkly

(photo from charmalne)

For the whimsical, fun, and adventurous days, a sparkly nail colour is what you need. It looks sweet and dainty over a pink or purple base coat, while a darker base coat amps it up for an edgier shimmery look. You can even try a colourless shimmery nail laquer on its own for a subtle, glamorous feel!

Bright And Loud

(photo from loveforskincare)

For a happy and loud statement, go for bright, bold, and neon colours. It may have to take some guts to wear this off-season; but since it's still trending, these colours are definitely in! You can also match this with your retro looks or wear it to add a pop of colour to your monochrome outfit.  



(cover photo from sh3rifoo)

Most of us have had straight hair all our lives and sometimes we just wish our hair could look a tad more exciting. So if you're feeling a bit adventurous, don't hesitate to try something new with your hair. It's your look after all. 

Aside from getting a haircut and curling your hair, here are 5 ways to make your straight hair look more exciting. 


Colour Your Hair

(photo from AnastasiaLove)

If you want a quick hair makeover without having to go through a major haircut, consider colouring your hair! Coloured hair makes you stand out right away and you can try tons of different colour combinations! There's the balyage, ombre, platinum blonde, brown, and purple (if you're really up for it). 

Add Bangs

(photo from Jeslyne)

If you feel a bit adventurous, why not try adding bangs to your look? There are clip-on bangs in the market or you can even cut it yourself! Just remember: if you have a small forehead, longer bangs look best on your frame. If you have a wider forehead, you can easily sport full bangs that fall right above your eyebrows. 

Braid It

(photo from Dblchin)

If you want a fuss-free hair day, go for a classic french braid. It will keep the hair off your face the whole day while keeping you look sweet and proper. Plus, it's also a good alternative to the usual ponytail 

Make It Look Messy

(photo from triissy)

One of the problems with straight hair is that it looks flat--making it feel dull and lifeless. What you can do is to add volume by messing it up. Use a volumizer or a hairspray and scrunch up your hair for that extra texture. You can also try the messy bun most hair and beauty gurus on Youtube have been raving about. 

Wear A Head Piece

(photo from cristinadecena)

Whether it's a headband, bandana, flower crown, and whatever it is that you think you can add to your look, put it on your head and wear it like you're making a statement. It makes the whole look cohesive and so much more fashionable!