beauty . Makeup

5 Underrated Beauty Brands To Check Out

When it comes to beauty brands, there are a number of names that quickly come to mind, dominating majority of our beauty cabinets. From MAC, L'oreal, NARS, Benefit, Revlon, Maybelline, Bobbi Brown...the list goes on. They're all familiar names, and we're certain almost every beauty lover out there has at least one favourite product from each major brand mentioned. 

But how about the brands that have remained more or less under the radar but have maintained a cult following who are loyal to their quality and affordability? So after looking through our beauty shelves, we're putting the spotlight on 5 underrated beauty brands that we think deserve more hype.


Dolly Wink

(photo from beautifulbuns)

Dolly Wink is known for its range of eye products such as their much-hyped mascara, liquid eyeliner, and false lashes. This brand has been around for a while, slowly developing a cult following around the region amongst beauty girls looking to create that wide-eyed, doll-eyed effect. Fun Fact: Dolly Wink's parent company KOJI is known as Japan's false eyelash pioneer, being the first company to manufacture and sell false eyelashes. That explains the wonders of their eye makeup range.

ColourPop Cosmetics

(photo from MyMakeupOrganizer)

ColourPop shadows and lippie stix have been making quite a stir in the beauty community lately. Their shadows are lauded for being creamy, pigmented, and blendable; while their lippie stix stays comfortable on the lips with amazing colour payoff. Best thing about this brand: it's very affordable. Both the shadows and lippie stix retail for US$5 each.


(photo from Slowbrogal)

Canmake is another Japanese cosmetics company and has been around for over 30 years, developing a following amongst beauty girls who value it for its quality, cute packaging, and affordability. If you've yet to try anything from the brand, we recommend their blushes, liquid foundation, and eyeliners.

Snoe Beauty

(photo from lystraaaa)

Snoe Beauty is a cosmetics brand from the Philippines that carries a variety of items from makeup, skincare, hair, and even bath and body products. From its quirky packaging to interesting formulations (note their makeup setting spray with bee venom), this is definitely a homegrown brand to keep your eye on.

Essence Cosmetics

(photo from Beautybyrah)

Essence Cosmetics is a brand from Germany that is gaining traction around the region as beauty girls swoon over their blushes, highlighters, and lipsticks. While their packaging may be simple and really nothing to hype over, it's the quality of their products that have impressed most. Their blushes are easy blend and their lipsticks (particularly creamy nude lippie) have even won beauty awards.

Know of other underrated beauty brands that were left out of this list? Let us know in the comments below!

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