K-culture, K-drama, K-beauty, K-fashion! We just can’t get enough of the Korean craze here, so much so that even Zalora had to cave in to our demands as our go-to haven for shopping online. Earlier in August, the digital fashion retailer -- along with Samsung -- presented 16 premium Korean brands as part of the #ZaloraLovesKFashion evening held at The Blue Room at The Arts House.
Guests were treated to Korean-inspired canapés and soju cocktails, and a multi-label fashion showcase that reflected the it trend of the moment: Korean fashion. Ahead, we pick out six Korean labels -- now available at Zalora -- that have been filling up and readying our shopping carts for check out.
The sub-brand of Jardin de Chouette, Lucky Chouette is a vibrant street style brand that boasts a casual yet feminine vibe. If you’re a fan of graphic prints with a youthful edge, get shopping here. The brand also recently teamed up with Laneige for the Korean beauty brand’s third annual installment of the Laneige Meets Fashion series, featuring its iconic owl motifs (Chouette translates to “owl” in French -- get it?) on the limited edition makeup products.