K-culture, K-drama, K-beauty, K-fashion! We just can’t get enough of the Korean craze here, so much so that even Zalora had to cave in to our demands as our go-to haven for shopping online. Earlier in August, the digital fashion retailer -- along with Samsung -- presented 16 premium Korean brands as part of the #ZaloraLovesKFashion evening held at The Blue Room at The Arts House.
Guests were treated to Korean-inspired canapés and soju cocktails, and a multi-label fashion showcase that reflected the it trend of the moment: Korean fashion. Ahead, we pick out six Korean labels -- now available at Zalora -- that have been filling up and readying our shopping carts for check out.
The sub-brand of Jardin de Chouette, Lucky Chouette is a vibrant street style brand that boasts a casual yet feminine vibe. If you’re a fan of graphic prints with a youthful edge, get shopping here. The brand also recently teamed up with Laneige for the Korean beauty brand’s third annual installment of the Laneige Meets Fashion series, featuring its iconic owl motifs (Chouette translates to “owl” in French -- get it?) on the limited edition makeup products.
For the Korean fashion lover, a Seoul holiday will always include a trip to Stylenanda’s brick-and-mortar store in Hongdae. Now, we know that the brand -- also known for their beauty line, 3CE -- is currently stocked online and at multi-label store i.t. in Singapore, but we have to say that we appreciate the convenience of a digital shopping cart (and warehouse) situated right at home.
Are you always game for some fun in fashion? Then Jucy Judy is right up your alley. Dubbing themselves as a fashion playground, Jucy Judy is for the girl on the street who knows no boundaries and is never afraid of experimenting with fashion.
If you’re guilty of stealing your other half’s shirts to assemble your #ootds, you must know Nohant. This urban cool brand transforms classic pieces into sleek designs. The best part? It’s unisex. So, good news: you get to share a wardrobe staple. Bad news: you may end up fighting to wear a wardrobe staple.
Headline Seoul’s brick-and-mortar venture into Singapore was short-lived. After closing its first flagship store that opened in 2013 after almost two years, great news: they’re now back, and they’re on Zalora.
Rocket X Lunch
It girls of tomorrow, right this way. Rocket X Lunch is the definition of preppy contemporary streetwear, and instantly gives its wearer that “cool-girl” attitude with its primary colours, varsity jackets and striped pieces.