6 Ways To Engage Millennials Through Content Marketing | Clozette

It’s no secret that the biggest users of technology and social media are millennials. They’re savvy, to say the least. With that said, they’re quite picky when it comes to what they will consume online, making it a challenge for brands to slide through and engage them. But it’s not impossible. Here are six ways to create and use content that will resonate well with millennials.

Know Your Audience 


Millennials belong to one age group, but it would be unwise to think that they’re all the same. Just like members of any other group, they are individuals. So it’s important to know what their specific interests are. Pinpoint your audience and know them well. Be aware of how they consume content.



Authenticity Sells 


The old way is not the way to go. Traditional advertising just doesn’t cut it for millennials. They favour authenticity and transparency. Make sure that you establish a relationship with them and earn their trust instead of selling hard to them. In a way, this is where micro-influencers come in. They have a niche audience that trusts them.

KISS – Keep It Short & Sharp


There are tons of content on the Internet. How do you make yours stand out? While old advertising tactics won’t work in today’s new-age audience, a traditional writing guideline would — keep it short and simple. In an era where messages with 140 characters are the norm, snippets of articles, listicles, creative photos, and videos are the way to go. But don’t say goodbye to long-form completely. Doing in-depth stories is still a good way to establish your brand’s authority.



Think Mobile-First


Most millennials are glued to their phones, so think “mobile-first”. Optimise your content to load quickly and easily on all mobile devices and formats. Consider their user experience when conceptualising content. Remember: it might look good on desktop, but it might not translate well on mobile.



Don’t be spammy


Don’t alienate your audience by bombarding them with content. The only spam they enjoy is the one they can eat. So make sure that you have a solid plan on when to share content with your audience. Always think of quality before quantity.



Distribute and amplify


Don’t send your content into the void. After making sure that it gets released to the right people via the right channel, distribute and amplify it. Organic traffic is great, but you need to think outside the box. Craft a multi-channel distribution and amplification strategy to make sure that your message gets to where it needs to be. Finally, don’t forget that the best way to send your message to millennials is through their peers. Keep the content original, entertaining, informative and free.


(Cover photo from: stylefrontier)

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Perhaps one of the first pieces of fashion advice we've heard is to not mix prints in one outfit. And that totally makes sense because creating a 'balanced look' will almost always guarantee that you won't look silly. However, if you always stick to the rules you'll miss out on some fun. Life's short. So take risks and mix those prints.


(Photo from: bloominzahra)


We know it can be intimidating or even daunting at first so we're here to help you. Here are some quick and easy guidelines to get you started. We say "guidelines" because at the end of the day, mixing prints is all about personal taste and intuition. Remember, what makes you feel good will make you look good. 


Utilize Negative Space


(Photo from: Katherine_Celina)


When pairing equally bold prints, make sure that you include a visual break by sporting plain pieces. One idea is to wear a white top when matching a bold printed blazer and skirt; you can also add black leggings for good measure. 


Another idea is to use pinafores as the print or the visual break for the look. So for example, if you're matching a printed tee and skirt, add a solid-coloured pinafore as the negative space.


Use One Print As An Accent Or Accessory


(Photo from: zitacsaszari)


If you're still a beginner when it comes to matching prints, start with the easiest option. Wear one printed item and pair it with a printed accessory to amp up your look. Scarves, bags, and shoes are usually great matches for this.


Different Patterns, Same Colours


(Photo from: Enabelle)


When in doubt, just stick to two colours. The classic combination of black and white will never fail you. Since the printed colours are complementary, the whole outfit looks harmonious but interesting at the same time. 


 Match Stripes With Different Line Directions


(Photo from: margasayson)


Stripes are always an easy choice for prints. You can never go wrong with pairing stripes with different line directions. You can still stick to only two colours but for this, the outfit will look more dynamic if either the top or the bottom will feature accent colours. 




Florals Go Well With Any Other Print


(Photo from: hannatantoco)


Florals are like the basics of prints; they go well with any other pattern. But you should still pay attention to the colours being matched. If the overall vibe is too loud and busy, you'll look like a hot mess. Your safe bet is to pair a neutral-coloured print with florals.


Thick Stripes Are Always A Good Choice


(Photo from: AnnaPatrish)


Thick stripes paired with subtle, smaller prints will give you a great ensemble. This also goes for other patterns. Take a chevron pattern and match it with big florals. This way, you can still create balance for the overall look.



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No one is ever truly ready for Monday, but power dressing can be a major mood booster and instantly put you in the right mindset. Conquer the working week and suit up (or put on a blazer) ladies!


Floral Mania


(Photo from: Vanessaxlim)


Pristine White





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