fashion . Trends

6 Ways To Style & Rock London Fashion

From the ASOS Autumn/Winter '15 Collection

*scroll down for a discount code to

When we think of London Fashion, we think: accessibility, structure, and chic practical pieces. It's less about the in-your-face city glamour, and more about embodying that chic-city-street aura which is essentially all about combining comfort, composure, style, and a dash of edge. So as inspired by ASOS' Autumn/Winter 2015 Collection, we're putting the spotlight on London Fashion and showing you 6 ways to style and rock your way into being London-chic.

Here are 6 London-ready looks made wearable for our region's warm, humid climate. London fashion made chic, affordable, and weather-friendly...yes please!


Get Down To Earth

Channel your down-to-earth, bohemian-flower-child with this short and flirty, Floral Jacquard Dress. Pair it with lace-up boots and a duffle bag for an effortless bohemian-street style that flows with your every whim.

All Striped Up

Best thing about street fashion is playing around with prints to create a stand-out look. Pick a print (in this case: stripes) and carry the trend throughout every piece of item, from your trousers down to your bag. 

Sophisticated City-Life

For nights out on the city, go bold with a statement jumpsuit, bright gold heels, and a clutch. It's all about keeping it minimal and fuss-free but with a punch. This look is accessible city-chic style personified.

Prep Girl Sweet

We definitely can't resist a skater dress. But a skater dress with a retro flare is 10 times more irresistible. With such a bright colour, keep the rest of the outfit basic by styling it with suede black clogs and a saddle bag.

London Street

London street is a dash of comfort with a punch of edge. Pair a unique skinny trousers with a loose shirt, and finish off the look with standout pieces like a pair of star-studded booties and a suede backpack. It's a play of texture that complements the terrain of London life.

A Weekend Stroll

For days when you're up for a weekend stroll, veer away from the usual floral playsuits and opt for this Utility Pocket Playsuit instead. Pair it with gladiator sandals and a cross-body bag for a fuss-free day in style.
Enter the code 'CLOZETTE' for 20% OFF* on ASOS
*Valid from 1st August – 1st September 2015 on all full priced items up to a maximum of £500 (pre-discount). Code can only be used once per customer. For delivery to Singapore, Malaysia, Philippines, and Indonesia only. See below the full terms & conditions.

ASOS 20% OFF Voucher, Terms & Conditions
*Discount code can be used on all Full Priced Items from 1st August 2015 until 1st September 2015. Valid for single use and one order per customer up to a maximum of £500 (pre-discount). Discount excludes delivery charges, gift vouchers, ASOS Premier and ASOS Marketplace. Discount cannot be used in conjunction with any other offer. Full price items only. ASOS reserve the right to terminate this discount without notice. For Delivery to Indonesia, Malaysia, Philippines, Singapore only.