fashion . News & Events

Insider Roundup: ADEAM X Naomi Osaka Capsule Collection & More

Fresh off the press

What a week! A lot of launches in fashion and beauty happened over the last few days. To start with, the much-awaited ADEAM collaboration with Naomi Osaka is finally available online. We also have a brand-new Korean skincare line that just launched in the Philippines. In the celebrity world, Paris Hilton’s documentary made some shocking revelations and some celebs received a lot of criticisms for their social media freeze. Did we pique your curiosity? Read on for more news bites you need to know.

The ADEAM x Naomi Osaka capsule collection is here

We’ve been eagerly waiting for the ADEAM x Naomi Osaka capsule collection to drop since its announcement back in April. Now, we can finally feast our eyes on the chic designs. Tennis star Naomi Osaka lends her personal style to a ready-to-wear capsule collection with ADEAM’s Hanako Maeda. The two have a shared Japanese heritage and an affinity for a powerful feminine aesthetic, so this collection was truly a labour of love. If you're looking to breathe new life into your closet, you can shop the collection online through the ADEAM website.

Join us for the All Together Singapore Cleanup challenge this Saturday

Speaking of a refresh, if you're looking for a chance to get some fresh air this weekend, why not do something for the local environment? Led by the Alliance End of Plastic Waste (AEPW), the initiative asks us to do our part and join in the All Together Singapore Cleanup Challenge with the goal of disposing 25,000 pieces of litter from Singapore’s streets starting this World Clean Up Day on 19 September. To join, download the Litterati app on your phone and input the challenge code CLEANSG. By doing so, you’re joining this global community that inspires people to do their part in keeping our cities litter-free. You can download the Litterati app for free through Google Play and the Apple App Store.

Celebs get criticised for social media freeze

On the other hand, some campaigns are not as well-received. Last 16 September, Hollywood celebrities called for a social media freeze as part of the Stop Hate for Profit campaign, a movement against the spread of misinformation and hate speech on social media. Personalities such as Kim Kardashian, Naomi Campbell, Leonardo DiCaprio, and Jennifer Lawrence were just some who partook in the silent protest. However, this garnered backlash; the online community pointed out that this temporary sacrifice does not contribute much to the conversation in the long run.

Civil rights organisations involved defended the campaign, explaining that it aims to “keep up the pressure” and “hold social media companies accountable for hate on their platforms”. Despite the well-meaning intentions behind the act, there’s something to be said about how people perceive celebrities' move to go on mute — especially during a time when being vocal and informed is more important than ever.

Paris Hilton shocks viewers with new documentary

While we’re on the topic of trending news, Paris Hilton surprised people with the release of her documentary This Is Paris. The heiress and socialite gave viewers a behind-the-scenes look into her “real life”, even revealing her authentic speaking voice within the first minutes of the film. She shared that the glamourous persona that made her so popular was just a character she portrayed in front of cameras. Aside from this revelation, exclusive interviews with Paris' family members and confidants shed more light on the Real Paris Hilton. You can catch the documentary on Paris Hilton’s YouTube channel and an extended cut through YouTube Premium.

Beyoncé transforms the iconic Adidas Superstar

Another pair of icons who recently made a big announcement was Beyoncé and Adidas. To celebrate the 50th anniversary of the iconic Superstar design, Queen B gave it a special revamp. Her take on the sneaker classic features a height- and confidence-boosting double-stacked sole as well as an edgy, pointed toe. You can get your hands on the Beyoncé Superstar starting today, for SGD280/~USD206.44 at the adidas Originals stores in Pacific Plaza and VivoCity as well as on

Elle Fanning opens up about her eczema

Moving on to the topic of natural beauty and self-love, The Great actress Elle Fanning posted a makeup-free selfie captioned: “Eczema but make it eye shadow”. The post had fans commenting on the photo as making them feel “seen” with their own experience of eczema. The chronic skin condition manifests in inflamed and itchy patches of skin, as seen on Elle’s eyelids, that can appear all over the body. Eczema affects 31.6 million people in the United States according to the National Eczema Association. Hopefully, this post by Elle will inspire others to feel confident in their bare skin too.

Korean skincare brand BRITORY is now in the Philippines

The BRITORY Korea Like Snow Serum and Cream

The BRITORY Korea Like Snow Serum for Glass Skin (PHP899/~USD18.56) and Like Snow Cream for Glass Skin ((PHP990/~USD20.44).

Meanwhile, in Manila, skincare lovers have a new Korean skincare brand to check out. BRITORY — a play on the words “bright” and “laboratory” — is a K-beauty brand that aims to make your skin “glow like snow”. Co-owned by Filipina actress Bela Padilla, the brand’s pioneer collection features two powerful products: the Like Snow Serum for Glass Skin and Like Snow Cream for Glass Skin. These contain hydrating and brightening ingredients like niacinamide, glutathione, and ceramides that target the three A’s of skin: appearance, ageing, and acne. You can purchase these new products on Shopee.

(Cover photo from: @adeam)

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