Have you heard? Queen Bey has just been announced as Adidas' latest creative partner for a multi-layered project. Not only is the globally renowned bestselling artist set to develop a signature streetwear and footwear line with the brand, her Ivy Park clothing line — which was initially launched with Topshop in 2016 — will also relaunch under Adidas.
What's interesting about this team-up is that even with Beyoncé's long-standing reign as one of the biggest names in the entertainment industry, her lineup of collaborations has definitely been thin — at least thinner than those within the same spectrum of fame. This is why a long-term commitment to partnering with a brand, especially a streetwear and athleisure brand at that, is really an exciting phenomenon for both the avid members of the BeyHive and those who simply love fashion in general. Still, we have to hold our horses first as details are still slim considering that the project is still in its early stages.
So what do we do while we wait? We say stock up our wardrobe with some more kicks to prepare ourselves for Adidas x Beyoncè's future athleisure lineup. Agree? We've got the best options below.
Cole Haan GrandPrø Turf
With its handstitched detailing and classic silhouette, this new release from Cole Haan in celebration of spring is for you. Enhanced with their Grand.ØS technology that mimics the foot’s natural flexibility for ultimate movability and comfort, this pair is also lightweight and undeniably fashionable, giving your gait more grace and style. It also comes in classic black, clean white, and a stunning salmon pink that all give the right cross between smart-casual and athleisure, perfect for your daily affairs.
adidas Originals Nite Jogger
Another reimagined retro piece makes its way into the shelves this 11 April as Adidas offers new iterations of their '70s-inspired Nite Jogger model. Updating its look to match the essentials of the 'Creators of the Night', this sends streetstyle to the next level with its punchy and reflective aesthetic, making it perfect for all your adventures even after-hours.
Onitsuka Tiger x KANTA&KAEDE
SGD109 to 169/~USD80 to 120
If creative sneaks are more up your alley (and why wouldn't they be? to be honest), Onitsuka's new collaboration will definitely set your heart ablaze. Bringing us the creative genius of brother-and-sister duo KANTA&KAEDE, the collection explores hand-drawn patterns and intricate illustrations dressing up their classic MEXICO 66 model. The duo behind the designs was diagnosed with autism and have developed incredible artistic skills at a young age, bringing in a new layer to this collaboration. Aside from kicks, their patterns will also be present in other apparels by the brand.
ASICSTIGER x Sneakerwolf GEL-KAYANO TRAINER™
Whoever said history buffs dress geekily will definitely be proven wrong by this newest collaboration between ASICSTIGER and world-renowned Japanese designer Sneakerwolf. Embracing the theme 'Anarchy in the Edo Period' that is inspired by the country's rich history especially during the 18th century, the creation of the GEL-KAYANO TRAINER™ has its own story to tell. Following how Japanese commoners at the time cannot wear luxury colours or materials like purple, red, and gold, this shows the breaking of a rebellion by combining these elements to create a modernised statement piece. It also features an insole design with a circular ‘A’, which fans would be able to recognise as Sneakerwolf’s iconic Kanji-graphy and artistic style. If you're looking to refresh your sneaker collection with an eye-catching pair, this one truly fits the bill.
(Cover photo from: @beyonce)