Aimee Song Is SM Makati’s New Brand Ambassador | Clozette
Sought after interior designer and It Blogger Aimee Song is the girl everybody wants to dress like. Ever since she started blogging in 2008, her blog Song of Style continues to be an inspiration to fashion girls everywhere, thanks to her knack for creating bold but laid back outfits and her views on "owning" one's personal style. 

With the same passion for celebrating everyone's personal style Aimee is now SM Makati's New Ambassador! Calling everyone to follow their unique style and bold personalities in their everyday outfits, read on to find out why every fashion enthusiast should be excited about this new collaboration.


They're both trailblazers in the industry

Aimee is part of Forbes’ “30 Under 30” list for 2016, has been featured in publications such as The New York Times, Women’s Wear Daily, Vogue Spain, among many others, has guest-edited Korean Vogue, and has always been seen and seated in the front-row of the most exclusive fashion events. 

Meanwhile, The SM Store was awarded the Gold Award for the Philippines's top retail store during the recent Retail Asia-Pacific Top 500 Awards. Not to mention that this is just one of the many awards they've received throughout the years. 

So if we're talking about bragging rights, they both sure got 'em!
They both encourage individuality in style

With her refreshingly real take on fashion, beauty, and blogging, she takes on the industry one beautifully curated ensemble at a time. And as if her credentials can’t get even more impressive—Aimee just wrote a book called Capture Your Style that's a definite must-read for those who are always in need for fashion inspos before doing some serious shopping! 

And if you're ready to hit the stores and nab fashion pieces to complete your Aimee-inspired OOTDs, The SM Store is the perfect place to be. There are endless fashions ensembles to come up with that will suit your every mood and style without blowing a hole in your pocket!

They are an absolute match

The SM Store's accessible and high-ranged fashion choices perfectly captures Aimee's fun, easygoing, and colourful mix and match of styles. This makes the collaboration an exhilarating experience for both fashion lovers and SM Makati patrons alike.


Follow The SM Store on SnapchatFacebook, and Instagram for updates on the SM x Aimee Song collaboration.


(cover photo from fayebalogo)

Have you ever noticed how certain Instagram accounts have feeds with a consistent “theme” going on? Think colour themes such as pastels, blacks and whites, and cool or warm tones. If you often find yourself scrolling through gorgeous endless images on your feed, and wonder why your own is so far off from theirs, don’t be too hard on yourself.

With the use of different image editors, such as VSCO, Afterlight, and Litely, you can achieve the look you want by clicking away on your mobile. You’ll be able to edit your images using numerous settings and amp it up with the use of various filters to choose from!

From moody and dark to colourful and bright, if you’re not yet sure what type of feed aesthetic you want to go for, keep scrolling below for the Instagram feeds that will inspire you to artistically curate your own!


Cassie Masangkay


Kat Adriano



What colour scheme will you go for in your own Instagram feed? Share them with us below!



The Swatch Art Peace Hotel on the Bund in Shanghai is a luxury hotel which houses artists who are invited to stay within a period of 3 to 6 months to meet and exchange ideas, plan new projects, and share their creative visions.

One of the artists in the hotel, Singaporean artist Yi Lin Juliana Ong, who stayed there in 2014 and is more popularly known as “Juls”, has recently designed a special watch for world-famous brand Swatch where it was recently launched at their store in Marina Bay Sands.

The new accessory, titled “Juls At Swatch Art Peace Hotel,” features a design that is the first of its kind – it illustrates her experiences as she lived and worked as an artist-in-residence at the hotel. Drawn in red and blue against a white ground, the characters on the watch are part of a colourful, lively community that emerged from drawing exercises during her residency. She says, “It's all about the process, the adventures and those strange characters”.

With the Swatch store in Marina Bay Sands being transformed into an art exhibition space to reflect her atelier at the Swatch Art Peace Hotel, it celebrated a unique collaboration between Juls and Swatch, further marking the local arts scene as a space to watch for future inspiring works from aspiring and established artists alike.


The Juls At Swatch Art Peace Hotel watch retails for SGD103 and is available at all Swatch stores in Singapore.

Plus, the JULS Exhibit /Atelier will be at Swatch at Marina Bay Sands #B2-105 from 9 to 30 June 2016.