Sought after interior designer and It Blogger Aimee Song is the girl everybody wants to dress like. Ever since she started blogging in 2008, her blog Song of Style continues to be an inspiration to fashion girls everywhere, thanks to her knack for creating bold but laid back outfits and her views on "owning" one's personal style.
With the same passion for celebrating everyone's personal style Aimee is now SM Makati's New Ambassador! Calling everyone to follow their unique style and bold personalities in their everyday outfits, read on to find out why every fashion enthusiast should be excited about this new collaboration.
They're both trailblazers in the industry
Aimee is part of Forbes’ “30 Under 30” list for 2016, has been featured in publications such as The New York Times, Women’s Wear Daily, Vogue Spain, among many others, has guest-edited Korean Vogue, and has always been seen and seated in the front-row of the most exclusive fashion events.
Meanwhile, The SM Store was awarded the Gold Award for the Philippines's top retail store during the recent Retail Asia-Pacific Top 500 Awards. Not to mention that this is just one of the many awards they've received throughout the years.
So if we're talking about bragging rights, they both sure got 'em!
They both encourage individuality in style
With her refreshingly real take on fashion, beauty, and blogging, she takes on the industry one beautifully curated ensemble at a time. And as if her credentials can’t get even more impressive—Aimee just wrote a book called Capture Your Style that's a definite must-read for those who are always in need for fashion inspos before doing some serious shopping!
And if you're ready to hit the stores and nab fashion pieces to complete your Aimee-inspired OOTDs, The SM Store is the perfect place to be. There are endless fashions ensembles to come up with that will suit your every mood and style without blowing a hole in your pocket!
They are an absolute match
The SM Store's accessible and high-ranged fashion choices perfectly captures Aimee's fun, easygoing, and colourful mix and match of styles. This makes the collaboration an exhilarating experience for both fashion lovers and SM Makati patrons alike.