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AirAsia Reveals Top 3 Filipino Designers

...For KLFW Ready To Wear 2016

Celebrating ready-to-wear fashion in Asia on its second year, AirAsia Runway Designer Search reveals the Top 3 Filipino designers to represent the Philippines at the Kuala Lumpur Fashion Week Ready to Wear 2016 this August.

In the hopes of launching a career in the fashion industry, 185 aspirants auditioned last Saturday at Best Western Antel Plus Hotel, Philippines. After a rigorous two rounds, Mary Camille Veloso and Beatrice Samson of Slim's Fashion and Arts School; and Ron Xavier Santos of  Fashion Institute of of Design and Arts (Davao) were chosen to be the Top 3 finalists. They will be competing against chosen designers from Malaysia, Thailand, Indonesia and Singapore for the grand finals of AirAsia Runway Ready Designer Search 2016 to be held in Kuala Lumpur in August. 

Winners of the Philippine leg of AirAsia Runway Ready Designer Search 2016 are (2nd from left) Mary Camille Veloso, Ron Xavier Santos and Bea Samson. 

Criteria for judging are design, creativity and originality, consistency of collection, practicality and stage presentation, and coherence to the Asean theme. Since this is an initiative to cultivate and provide platform for talented young designers in the region, the search will continue in Kuala Lumpur, Singapore, and Bangkok. 

Panel of judges during the recently held AirAsia Runway Ready Designer Search 2016 audition in the Philippines is composed of (L-R) Vivy Yusof, Founder of FashionValet; Anthony Cesar Ramirez, Filipino fashion designer; Andrew Tan, Founder of Kuala Lumpur Fashion Week Ready to Wear; Captain Rolando Ching, Chief Pilot for Training of Philippines AirAsia; and Patrick Galang, Fashion Editor of L’Officiel Manila. 

Atty. Joy Caneba, CEO of AirAsia Philippines said, "This designer search is a good platform for our young, up-and-coming Filipino designers to showcase their capabilities on an international scale. The Top 3 Filipino finalists will be developing their collection for the runway during the Grand Finale in August and we wish them all the best!“

The Top 3 Filipino designers have the chance to bag the title of AirAsia's Most Promising Young Designer 2016. Various perks and cash prizes of up to P4 million (RM350,000) await the winning designer in Southeast Asia.


For more details about the AirAsia Runway Designer Search, visit