Get To Know Anne Clutz, Top Filipina Beauty YouTuber | Clozette

Saying that the world of beauty content creation is saturated is putting it mildly. Each day, at least one person opens up an Instagram account or a YouTube channel dedicated to sharing their thoughts about beauty products and treatments and doling out tips and tricks on how to do your makeup better or what skincare technique to use. It's hard to get noticed in a sea of hundreds of thousands.

There's no formula to getting noticed. But looking at Joanne Clutario, better known as Anne Clutz, we see that it involves a lot of hard work and patience, a good amount of creativity, and a high dose of staying true to yourself. Known for her impartial thoughts when reviewing products and providing budget-friendly options for sought-after products that are more on the luxe side, Anne has gained quite a following. And her followers and supporters have definitely made their voice heard and their support felt when they voted for her at the 2018 Clozette Beauty Awards as the Most Creative Beauty Content Creator

You may have already seen or watched her, but we thought we'd ask her a few questions so you can get to know her better.

How did you start as a beauty content creator?

I started making videos [in] 2013; I wanted to do comedy skits but I ran out of ideas so I decided to just stick with doing reviews and tutorials since I love makeup anyway (which is cringe-y to be honest when I watch it now LOL).

What is the most satisfying thing about being a beauty influencer? What is the most challenging thing about it?

Being able to interact with hundreds and thousands of my viewers is probably the most satisfying part of being a beauty influencer. When someone is thanking me for inspiring them to feel better about themselves through makeup, it is the best feeling ever. Honestly, everything is challenging from conceptualising to uploading content almost daily but I just enjoy every minute of it, so I guess I can say [the] challenge is accepted.

How has your idea of beauty changed ever since you became an influencer?

It didn't. I have always thought of beauty as something deep within. It's the way you feel about yourself, so if you feel confident and beautiful it will radiate naturally.

What are your beauty essentials? Say, your house catches fire (knock on wood that it doesn't happen, of course!), what five beauty items will you make sure to save?

Foundation, eyebrow pencil, bronzer, lash curler and lip tint. 

What's the best beauty tip you've learned?

Skincare always comes first before makeup. No matter what.

What can we expect from you this year?

More videos, of course, and collaborations with fellow beauty content creators!

(Cover photo from: @anneclutz)



Brandon Truaxe, founder and former CEO of skincare company Deciem, has passed on at age 40.  The company's official Instagram account posted about the news last Monday, 21 January. As of press time, his cause of death has not been made public.

The company, best known for brands like The Ordinary and NIOD, has welcomed 2019 a bit hazily due to a myriad of controversies they were embroiled in last year under Truaxe's leadership. His erratic behaviour resulted to both fans and Deciem minority shareholder (and beauty conglomerate) Estée Lauder requesting for him to seek professional help due to concerns about his mental health, which he refused to accept.  From axing employees through social media to the company's temporary shutdown, Truaxe was booted from his post in October 2018 and was replaced by his co-CEO Nicole Kilner. 

All the drama aside, it's no secret that Truaxe made Deciem the cult favourite brand it is today. Whether you separate the man from his creation or you see them as one and the same, there is definitely a connection between the two that is and will not be so easily severed. With that, as a nod to Truaxe's difficult but undeniable genius, here are some of our thoughts on how the self-dubbed Abnormal Beauty Company contributed to today's beauty industry. 

"The worker"

The no-nonsense philosophy of Deciem as a brand seems to have rooted in Truaxe's perception of his own role in the company. As quoted in a now-deleted Instagram post, he dropped the 'CEO' title and mentioned that he preferred to be labelled generically as a 'worker'. He elaborates by saying, "Responsible people don't need CEOs...and I've never liked any of my bosses in my life so I don't want to be a boss, I want to be a friend. I want people to be my friend and not my employee."  And as if to prove a point, if you go to the Deciem website and want to find out more about the employees, you can see that they are arranged randomly. Choosing the 'Display in order of importance' option will lead you to a photo of a monkey with the words, "Oh hello. I am very important and high up the corporate ladder." 

Without a doubt, it was refreshing to see a booming beauty company with a grounded and hands-on person at its helm. Just like the brand, which aims to make skincare more accessible and straightforward, we get to see Truaxe at the top of most of the company's operations, even handling its social media presence, as a show of a direct relationship between company and consumer. 

However, on the downside, such directness and decentralisation in an organisation is prone to a lot of pitfalls — Deciem's own story attests to this — because it is difficult to run a system without a stronghold on authority and leadership. Glassdoor reviews and employee testimonies of the company also became a spectacle, with former workers stepping up to claim that Truaxe's leadership was downright aggressive and has resulted to very serious allegations of abuse of power about the management, an antithesis of the very thing he was claiming to be.

As the story progressed, the allegations came and went, more controversies bloomed and it seemed to have been endless at the time. But looking back now, the series of events surrounding the brand makes for a great case study on the importance of communication within and outside a company. Such scenarios showcased that a company should ensure a two-way exchange not just with its consumers but also its own employees. That the value of the company is not just reliant on its name or a select few but in every single person who takes part in realising its vision. 

On making skincare more familiar

Before Deciem's The Ordinary's rise to fame, curating your very own skincare routine is more of a hit and miss. Unless you're really into reading labels or researching your products, terms such as Pycnogenol, Azelaic Acid or Magnesium Ascorbate were best to be left to chemists. However, with its mission to produce a transparent ingredient list and a more accessible and affordable skincare line to its consumers, it's safe to say that Deciem helped not just its consumers but beauty enthusiasts, in general, to become more eager to learn about the ingredients they need for particular skincare problems. It focused more on the activeness of the ingredient instead of highlighting generalities like 'anti-ageing' or 'brightening'. Since then, many beauty companies have followed suit, knowing that their consumers are now also well-versed in a more scientific beauty language. 

On the industry and the ongoing discussion on mental health

While his cause of death is still unclear, everyone bore witness to Truaxe's struggle with his own mental health issues, as documented on his own company's social media platform. The call for diversity, openness, and dialogues regarding many issues are not just trends that should come and go but instead should be treated as actual issues that need addressing. 

With this, we wish that Brandon may finally find his peace, and even with the ups and downs during his reign, may Deciem move forward for the better —  without losing its founder's vision for transparency and authenticity.

If you are or someone you know are struggling with their mental health, call these suicide hotlines: 1800-221 4444 (Singapore), +2 804-HOPE (4673) (Philippines) or 603-79571306 (Malaysia).

(Cover photo from: @deciem)



It's almost time to whip out your new dresses, paint your face and gear up for a new year of hope and plans. The Chinese New Year is coming soon! It's a time to refresh and restart. Make sure you and your beauty arsenal are ready for things to come. This year, let us help you sift through the myriad of options while you sit back and check out these awesome items for a fantastic Year of the Pig. 

New year, new you


Get on board the Pitera train with SK-II’s Facial Treatment Essence and treat your skin to maximum magic, especially after all those late night merrymaking sessions. Even better if you’re looking to spruce up your vanity because this little power product now comes in a vibrant red bottle with a playful swirl to usher in the new lunar year.

Can’t shine if you don’t glow

They say prevention is better than cure and that anti-aging products should be gradually introduced into your regimen as you sail into your 20s. With the Clarins Double Serum, you can maintain your youthful complexion well into your middle years, thanks to their blend of anti-aging ingredients that firm skin up and restores radiance.

Additionally, if you have dry or combination skin and haven’t gotten into face oils yet, this is the perfect time to try Clarins Blue Orchid Face Treatment Oil. It promises to revitalise your skin and nourish it for that enviable satin-soft feel.

Start the year right

Now that your skin is properly pampered, you might want to refresh your makeup routine with the HERA Magic Starter in Lavender. Targeting dull skin, it is formulated with components that promise to even out your complexion, creating that beautiful, neutral base for effective blending and shading.

Cheek to cheek

You’ll find reasons to whip out your MAC Powder Blush Duo because it is themed to perfection to go with any outfit you choose this year. Embossed with the Chinese character for luck, this comes in the shades Melba, a soft coral peach shade in matte, and Lovecloud, a perky mid-tone pink in a satin finish.

Painting ‘ong’ a smile 

Bring joy into every home you visit with your smiling lips painted with the stunning Kanebo Liquid Rouge in 10 red-toned shades. The formula has been optimised to bring a nuanced glow to any complexion and results in a delicately plumped appearance, with the colours melting into your lips with a light glossy shine.

For the lady who loves a unique lip, the Kanebo Liquid Nuance Rouge is the one for you with five pearly shades to choose from. To be worn individually or mixed with other colours, this particular formula is made to brighten the complexion, paired with a lightweight texture that’s easy on the lips.

Easy on those hands

After everything is said and done, take a moment to give your hands a little love with L’Occitane’s best-selling Shea Butter Hand Cream. Rich in vitamin E and shea butter, packaged in a bright red tube to match the festivities, this cream is sure to keep hands soft, smooth and cared for, setting a great example for the rest of your year.