Fashion

Are You Saying These Brands Correctly?

Do it like the pros

(cover photo from LUMINNEJ)


Recently, shoppers and fans of Zara were shocked to learn that the brand wasn’t pronounced as its spelled! And this made us wonder, are we all really pronouncing these brands the correct way?

Everyone already knows that Givenchy is said as “zjee-van-shee” and that Lanvin is “lahn-vahn”. But what about other well-known brands? It’s a new year, and with that, we should all learn how to pronounce our favourite fashion houses and beauty brands correctly! So keep scrolling down for the list of popular brand names and their correct pronunciations!

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Giambattista Valli 

(zham-bah-tee-sta vah-lee)


(photo from beautifulbuns)

You would think it would be pronounced as “gee-ahm-bah-tee-sta” since it's an Italian brand. But as it turns out, we thought wrong!

Caudalie

(kow-deh-lee)


(photo from AshleyYeen)

Now you won’t have to second-guess yourself every time you go into a store and ask about this well-loved brand!

Proenza Schouler

(pro-enza skool-er)


(photo from Instagram/@proenzaschouler)

For years we didn’t know whether it was “shoo-ler” or “skool-er,” but thank the grammar gods we know better now!

Prabal Gurung

(pruh-bul gooh-roong)


(photo from Instagram/@prabalgurung)

Just think of “prabal” as similar to “trouble” and you will soon be saying it like a fashion pro!

Guerlain

(gerr-lahn; the 'n' is silent)


(photo from MyMakeupOrganizer)

Gorgeous makeup with an even gorgeous pronunciation!

Dries Van Noten

(dreez vahn no-ten)


(photo from Instagram/@driesvannoten)

We no longer have to slur this Belgian fashion brand whenever we want to talk about it!

Avene

(uh-ven)


(photo from Instagram/@aveneusa)

You can now proudly show off your favourite facial mist without having to worry about people asking you about the brand!

LOEWE

(loh-eh-vay)


(photo from Instagram/@loewe)

You might be wondering if that is the true pronunciation since it’s another Spanish brand. And the answer is yes, yes it is!

Comme Des Garcons

(comb day gar-son)


(photo from carmstony)

French for “Like Boys,” this Japanese fashion label is pronounced as “komu de gyaruson” in Japanese!

L'Occitane

(lox-ee-tan)


(photo from Jessying)

If you’ve been saying it as ‘law-see-tan” for years, don’t sweat it! A ton of people mispronounced this name for a while too!

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What other brand names still confuse you? Share it with us in the comments below!