Are You Saying These Brands Correctly? | Clozette

(cover photo from LUMINNEJ)

Recently, shoppers and fans of Zara were shocked to learn that the brand wasn’t pronounced as its spelled! And this made us wonder, are we all really pronouncing these brands the correct way?

Everyone already knows that Givenchy is said as “zjee-van-shee” and that Lanvin is “lahn-vahn”. But what about other well-known brands? It’s a new year, and with that, we should all learn how to pronounce our favourite fashion houses and beauty brands correctly! So keep scrolling down for the list of popular brand names and their correct pronunciations!


Giambattista Valli 

(zham-bah-tee-sta vah-lee)

(photo from beautifulbuns)

You would think it would be pronounced as “gee-ahm-bah-tee-sta” since it's an Italian brand. But as it turns out, we thought wrong!



(photo from AshleyYeen)

Now you won’t have to second-guess yourself every time you go into a store and ask about this well-loved brand!

Comme Des Garcons

(comb day gar-son)

(photo from carmstony)

French for “Like Boys,” this Japanese fashion label is pronounced as “komu de gyaruson” in Japanese!



(photo from Jessying)

If you’ve been saying it as ‘law-see-tan” for years, don’t sweat it! A ton of people mispronounced this name for a while too!


What other brand names still confuse you? Share it with us in the comments below!



(cover photo from AnicoHannaMG)

The white sneakers trend was a style staple late last year, and it looks like it won't be ending anytime soon as more fashion influencers and fashion enthusiasts are continuing to sport the look. 

As versatile and plain as the colour 'white' goes, it can be worn and paired with different outfits, whether you’re going for that casual look or a bit more formal.  It’s a go-to footwear if you’re running out and about in the city, but still want to look stylish and comfy at the same time.

If you’ve been wanting to wear those white shoes of yours but are unsure of what outfit to pair it with, don’t worry we got your back!

Scroll through below for outfit inspirations from some of our favourite fashion influencers!


Look #1

(photo from Instagram/@nedface)



Under Armour is always researching and finding new ways to amp up sportswear apparel technology to aid athletes to take that extra leap. And now they can this year because exercising just got better and funner with their brand new Spring/Summer 2016 Collection!

Powered by their innovative CoolSwitch technology, this high-powered sportswear line will bring sports professionals and aspiring athletes a step closer to ruling themselves. If you’re wondering what CoolSwitch does, it will cool your body and skin once you start to heat up and sweat, allowing you to prolong your workout!

How does it do this? By simply pulling heat energy off of your skin and instantly providing a cooling sensation, and once you start to sweat, it supercharges your body’s cooling mechanism. CoolSwitch’s functional ‘crystal’ print also stores and absorbs heat energy within the print’s binding agents, so you can stay relaxed and comfortable throughout your workout!


Also featured in this collection is their updated footwear range with the SpeedForm® Apollo 2 and Gemini 2! Whether your aim is to run faster, longer, or stronger, these new designs will help you get there.

Apollo 2’s precise fit and foot guidance feature will give you an efficient and faster ride. While its combination of Charged Cushioning, Micro G®, and flex grooves will aid the transition from heel to toe for an explosive and efficient performance!

On the other hand, Gemini 2 showcases a new ArchForm fit system that creates better support, feel, and breathability combined with a dual-layer Charged Cushioning in the midsole to deliver superior impact protection, energy return, and adaptive support to aid runners who want to go the distance.

Lastly, Under Armour’s new offering this season is their Streaker Tee! Its blend of spun polyester and elasterell is lightweight and comfortable to reduce cling and chafing, and allow full stretch and recovery without absorbing sweat!


The Under Armour Spring/Summer 2016 Collection will be available at all Under Armour brand houses and shop-in shops from February 2016 onwards.