Ariana Grande joins the long list of celebrities diving into the beauty industry with herbrand, R.E.M. beauty. The brand’s name references her 2018 hit; the name was also used for the fragrance she released after Thank U Next and God Is A Woman.
Ari herself still hasn’t posted anything about the brand, but Arianators were quick to investigate when an advertisement for R.E.M. Beauty showed up in New York’s Times Square. Soon after, news of the brand name being trademarked started circulating, and then speculations about potential products to be released started to come out. Among the rumoured products are lipsticks, eye products, highlighters, and — wait for it — “hair extensions, false hair, and weaves”. Exciting, right?
While waiting for things to be official, let’s look back at Ariana Grande’s best looks we’d love to recreate once R.E.M. Beauty arrives.
Plus, products we’d love to see from the brand, below.
Gold and bronze eye look
Aside from her signature ponytail, Ariana is also known for keeping things on the neutral side when it comes to her makeup looks. But instead of fawning over her sharper-than-knives eyeliner, we’re zooming in on her neutral eye look. Browns, golds, and bronzes give her almond eyes a nice depth. It’s a simple look that anyone can definitely recreate.
To get the look, we hope R.E.M. Beauty releases a: sunkissed-inspired eyeshadow palette that mimics her signature eye look.
The white graphic liner from Rain On Me
Ariana swapped her usual sharp wing for this white graphic liner look for Rain On Me. The track, which is in collaboration with Lady Gaga, has an intergalactic feel. This look isn’t exactly wearable on ‘normal circumstances’, but nobody’s really stopping you from trying it out just because!
To cop the look, we hope R.E.M. Beauty releases a: high-performance white liquid eyeliner. Finding a white eyeliner that glides on beautifully at first swipe is hard so we hope that Ari’s brand will change that. We’re adding an applicator to make sure we get those sharp winged tips right effortlessly to the list too.
Envy-worthy lush lashes
Can we really talk about Ariana Grande looks without mentioning her lush lashes? We know they’re probably falsies or extensions, of course, but it’s part of the Grande signature look. Fanned out lashes have always been essential in Ari’s sweet yet sultry image.
To get the look, we hope R.E.M. Beauty releases a: lengthening and volumising no-clump mascara. According to the alleged R.E.M. Beauty trademark details, a lengthening mascara with lash serum is indeed in the works so crossing fingers they release details soon!
A plump pout in 34 + 35
Plump, glossed lips are also part of Ariana’s signature beauty look. But the look is even more prominent in her 34 + 35 music video where Ari sports a gorgeous nude lippie that’s glossed to perfection.
To get the look, we hope R.E.M. Beauty releases a: non-sticky plumping lip gloss. With all the dancing and the singing she's been doing through the years, Ariana is probably now an expert in finding a lip gloss that won’t feel tacky no matter what she does. That’s why we trust her and R.E.M. beauty to come up with lippies that are high gloss sans the icky feel.
The 2020 VMAs pigtails
Whenever Ariana trades her high ponytail for a half-do or any other ‘do, we pay attention. But out of all the looks she’s worn so far, her 2020 VMAs pigtails is one of our faves because of how cute it makes her look. We think we’re all past pigtails after our teen years but Ari proved that this look chooses no age.
To cop the look, we hope R.E.M. Beauty releases a: hairspray with haircare benefits. Ariana previously mentioned that the reason why she wears a ponytail is because her hair was under serious damage from dyeing back when she was still in Victorious. While there are hair weaves and other fake hair products listed under R.E.M. Beauty’s trademark, we’d love it if she’ll release actual haircare products, too, so we can recreate her ponytails without end while saving our hair from damage.
(Cover photo from: @arianagrande)