fashion . News

Australian Brand Supré Ventures Into The Asian Market For The First Time

By taking inspiration from modern women who have the power and passion to take over the world, Supré, one of the most iconic brands in Australia, has emerged as an international fashion leader since being established in 1984. Now we can get our hands on their ‘on point’ and trendy pieces because they’re partnering with ZALORA to venture into the Asian market for the first time, and will be available in Singapore, Hong Kong, Taiwan, Malaysia, and the Philippines this month.

“We’re thrilled to launch a partnership with ZALORA that will introduce our on-trend, value ranges to many new customers as we continue our exciting growth plans globally. Supré’s focus is to embody, share and celebrate, at every touch point, what it means to be part of the girl gang.” says Supré General Manager, Elle Roseby.

As Supré continues to pursue its vision of providing young women everywhere with selections of casual street style and luxe pieces, followers and fans will be glad to know that they can easily find their latest and hottest products in Asia’s online fashion destination.

Their must-have luxe collection embodies the ritual of getting ready with the girls. Whether you’re dancing around, doing each other’s makeup, or heading to a party, this range is made to mix, match, and share with your own girl squad by incorporating dreamy details and a pastel colour palette.

On the other hand, their everyday essentials aren’t short of amazing too. Floaty maxi skirts, distressed boyfriend jeans, and off-the-shoulder boho tops are just a few of their stylish pieces that will make dressing for the weekend effortless and fun!


Supré  is available in ZALORA starting October 2016 in Singapore, Malaysia, Hong Kong, Taiwan, and the Philippines.