How To Beat Signs Of Ageing, As Learned From The Experts | Clozette


Ageing is one of life’s certainties. But aside from the passage of time, pollution, an unhealthy lifestyle, and a stressful environment can also lead to more visible signs of ageing. Skin woes such as wrinkles, dark spots, and dull-looking or sagging skin are just a few of them. So it's no surprise why the use of anti-ageing products is quite common around the world, although people may differ in preferences. According to Gregory Daures, International Development Marketing Manager for Anti-ageing at Avène, Caucasian women prefer to feel a little "something", like a tingling sensation, while Asian women like gentler-to-skin approach when using anti-ageing skincare.


With different varieties and options available, how do we know which one will actually work? To answer this question, we sat down with Avène’s Skin Architects, Gregory, and Alin Pouchet, International Marketing Manager in Asia, to get some tips on how to use anti-ageing skincare to get the best results.


Is there a proper way to apply anti-ageing products?


G: Start with cleansing every morning and evening, especially in the evening, to take off all the pollution and particle matter that you may have on your face. Then, there are two ways to proceed from there. If you’re someone who’s not really keen on skincare but still want to take care of your skin, I would recommend the Physiolift Aqua Cream-in-Gel. It has an all-in-one texture feels like an emulsion or lotion and provides good hydration for your skin. Just one product and you’re good to go. If you’re more of a skincare enthusiast, you can use a more potent lotion, then a serum, and you can use the Aqua Cream-in-Gel after.



At what age should you actually start using anti-ageing products, and why?


G: We recommend that you use them as early as you want. There is no set age for when you have to use anti-ageing products. You can be 20 with the first visible signs of ageing, or you can be 35 with no signs of ageing. If you already have good skin, you can start using anti-ageing products to preserve it. On the other hand, if you’re starting to see the first signs of ageing, then you should start adding anti-ageing products into your regimen.




So starting anti-ageing early isn't “too much” for young skin?


A: I would say that to prevent signs of ageing, start with staying hydrated and using good sun-care products — this is very, very important.


G: And good cleansing.


A: And a good soap. A good cleanser should not be too harsh on your skin, to avoid sensitivity. So step one: hydration and sun-care. Once you start to feel the first sign of ageing, you introduce a specific anti-ageing product to your routine. It is okay that you start early; your skin won’t become "immune" to it.


G: It is also not true when people say you have to keep switching up the products you use. If you like a product, you can use it forever. If you see that your skin looks and feels good after using a product, just keep on using it.



Are there certain ingredients we should look for in an anti-ageing product?


G: There are active ingredients you should look for. One is hyaluronic acid. There is also Vitamin A, which can be found in retinaldehyde or retinol, which has a lot of anti-ageing properties. Another is Vitamin E and C, which are antioxidants. And then you will have the collagen boosters, which are really important in order to maintain a good skin structure. We feature one in the Physiolift range, which is Ascofilline.



What signs should we look out for to know that an anti-ageing product works?


G: To know if an anti-ageing product is working, you have to test it for a minimum of three weeks or ideally more than a month, then you can start seeing the anti-ageing effects. After that, look at the ingredients list and identify the key active ingredient in a product. To summarise, look for clinically-proven results and that will lead you to a good anti-ageing solution.


This interview was edited for brevity and clarity.


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We at Clozette have always been big fans of Shiseido products. This Asian brand continues to prove that quality beauty products can be made by marrying Eastern oriental knowledge with the best technological advances. This is why we were very excited to drop by the My Japanese Beauty Pop-Up Store to discover the secrets of Japanese beauty through a special multi-sensorial experience featuring their brands Anessa, Senka, and Tsubaki.


Shiseido's My Japanese Beauty Pop-Up Store

My Japanese Beauty Pop-Up Store along Orchard Road, outside Ngee Ann City


For this special pop-up, Shiseido flew in eight historical artefacts from the Shiseido Corporate Museum in Japan. This is the first time that these items were brought out of the country. Some of these artefacts are first-generation Shiseido products, such as Tsubaki’s Classic Shampoo and Conditioner, Anessa’s Sunscreen Milk, and Senka’s Perfect Whip. They created a fantastical and educational museum-like extravaganza within the small intimate space found along Orchard Road.

A Taste of Beauty


A Taste of Beauty

Trying out the special collagen tea at A Taste of Beauty station


In a state-of-the-art display, this pop-up store fully immerses the visitor in the space through sound, music, and animation — all triggered by your footsteps as you approach and enter each room. We began our journey through Shiseido’s history with a theatrical tea-brewing experience. They customised a special collagen tea just for us as we learned about the impressive achievements Shiseido has gained over the years.


The Aroma of Nature Meets Imagination


Tsubaki Room

Left: The Tsubaki area with its interactive history wall; Right: Clozette Ambassadors Cindy Tan (@lecinlurvee) and Chloe Teo (@chloetwl)


We also got to know Tsubaki, Shiseido's premier haircare line from Japan. Upon entering the area, you're welcomed by the delicious aroma of the Tsubaki Garden, a spectacular indoor plant paradise. In this room, we not only got to know Tsubaki better but we also took a sensor-powered quiz to match our hair type and texture to the right products from their collection.



Where Your Beauty Dreams Come To Life


Senka Room

The bright Senka room filled with Senka goodies.


Next, we stepped into the Senka room where we learned how to achieve that enviably clear, moisturised bare skin through their interactive product bar. We also saw some of their cult-favourite facial foams on display, as we discovered more about Senka’s story.


The All-Seasons Shield


Anessa Room

The immersive Anessa area with its animated wall projection.


We traipsed into the next area, where we learned why we should be wearing sunscreen all-year-round with everyone’s well-loved suncare brand Anessa. We jumped on the chance to capture stunning IG-worthy photos in front of the animated wall projection found only in this room, all while the hypnotising display transitioned between the four seasons. Then, we were given tips on how to best care for our skin with Anessa’s sun care secrets at their immersive learning bar.


The Faces of Anessa and Senka

Left: The face of Anessa, Joanne Peh, attended the event accompanied by her husband Qi Yuwu. Right: The face of Senka, Jasmine Sim in the Senka room during the launch of the pop-up last 20 September 2019.


The pop-up opened on 20 September, which was attended by the face of Anessa: the beautiful Joanne Peh, accompanied by her husband and fellow actor Qi Yuwu. The face of Senka, Jasmine Sim, was also there in attendance looking radiant and fresh with her dewy, glowing skin.


Finally, if you find yourself wanting to buy items that were displayed throughout the pop-up you can visit the last Watsons station. Visitors can get up to 30 per cent off on purchases made inside the pop-up store. The pop-up is open from 11 AM to 9 PM on weekdays and until 10 PM on weekends.


If you want to have this interactive shopping experience but won't have the time to drop by Orchard Road, you can access it digitally through the Watsons app and website. You can also scan the products’ QR codes to read up on their descriptions before adding them to your cart.


Visit the My Japanese Beauty Pop-Up Store located along Orchard Road (just outside of Takashimaya) until 20 October 2019.


Read up on the latest Shiseido launch here.
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J-beauty is finally getting everyone’s attention, especially with Japanese drugstore beauty faves now becoming widely available here in the region. Aside from their premium quality, Japanese skincare has been highly regarded because of their use of potent ingredients. There’s no question regarding their effectiveness because some of the most popular natural ingredients they contain have been used for hundreds of years to nourish the skin. Want to get on the J-beauty hype? Look for these tried and tested Japanese skincare ingredients next time you shop.



Green Tea


Green tea powder


A great antioxidant, green tea has been used to ward off free radicals from the skin that causes acne. No wonder it has become such a popular skincare ingredient, not just in Japan but all over the world. What’s great with green tea is that it protects by maintaining its pH balance, so infection is prevented without leaving you too dry or too oily. Try out the cleansing effects of one of the most beloved Japanese skincare ingredients with Boscia Matcha Magic Super-Antioxidant Mask.


Rice


Rice plant


We tend to overlook this one as we so often see it as a staple on our dining tables. But did you know Japan has been using rice as a skincare ingredient for ages now? That’s right. Rice, or rice bran, specifically, is one of the most-trusted Japanese skincare ingredients of geishas. Aside from having antioxidant qualities, rice bran is known to soothe and smooth the skin. Hydrate your skin with a product like Kuramoto Bijin Komeyu Oil Essence. Containing cold-pressed rice bran and germ oil, the essence is rich with Vitamin E, perfect for battling the signs of ageing.



Camellia Oil


Camellia flowers


Looking to improve your skin’s elasticity? Set your sights on camellia oil that’s full of Omega 6 and other fatty acids that nourish the skin and tame redness. The natural oil is extracted from a flower called tsubaki or Japanese camellia. Used to heal minor tears and scars, the oil boosts skin cell renewal — perfect for acne-prone skin and those plagued with skin ageing. A product like the Tatcha Gold Camellia Beauty Oil won’t feel greasy, so you won’t feel heavy despite the moisture.



Cherry Blossoms


Cherry blossoms


Of course, there are the sakura or cherry blossoms, which are perhaps one of the most popular Japanese skincare products in the market today. Like the camellia oil, sakura extract is rich in essential fatty acids, so these pinkish blooms are great for repairing the skin’s natural barriers and soothing the skin. Not only that, but they're also a rich source of caffeic acid and other anti-oxidants. To get supple and smooth skin, try to incorporate Shu Uemura Sakura: Hydrability Sakura Rose Petal Mask into your beauty routine.



Reishi


Reishi mushrooms are potent Japanese skincare ingredients.


They might look weird, but reishi mushrooms are one of the most valued Japanese skincare ingredients. Known since the ancient times as the “mushroom of immortality”, these kidney-shaped fungi boosts your body’s vitality with their high anti-oxidant content. The herbal shroom helps blood circulation and fight toxins that cause premature ageing. Shiseido Ultimune Power Infusing Concentrate harnesses the power of reishi, so include it in your daily skincare routine for a younger-looking complexion.



Next, grab these affordable J-Beauty products on your next Japan vacay.

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