Ageing is one of life’s certainties. But aside from the passage of time, pollution, an unhealthy lifestyle, and a stressful environment can also lead to more visible signs of ageing. Skin woes such as wrinkles, dark spots, and dull-looking or sagging skin are just a few of them. So it's no surprise why the use of anti-ageing products is quite common around the world, although people may differ in preferences. According to Gregory Daures, International Development Marketing Manager for Anti-ageing at Avène, Caucasian women prefer to feel a little "something", like a tingling sensation, while Asian women like gentler-to-skin approach when using anti-ageing skincare.
With different varieties and options available, how do we know which one will actually work? To answer this question, we sat down with Avène’s Skin Architects, Gregory, and Alin Pouchet, International Marketing Manager in Asia, to get some tips on how to use anti-ageing skincare to get the best results.
Is there a proper way to apply anti-ageing products?
G: Start with cleansing every morning and evening, especially in the evening, to take off all the pollution and particle matter that you may have on your face. Then, there are two ways to proceed from there. If you’re someone who’s not really keen on skincare but still want to take care of your skin, I would recommend the Physiolift Aqua Cream-in-Gel. It has an all-in-one texture feels like an emulsion or lotion and provides good hydration for your skin. Just one product and you’re good to go. If you’re more of a skincare enthusiast, you can use a more potent lotion, then a serum, and you can use the Aqua Cream-in-Gel after.