What were the challenges that you faced when you were just starting with your business? How did you overcome them?
"I came from Cebu and it's where ATE by Tatah started. When we first opened, it was just an at-home type of business and it mostly only catered to family and friends. Eventually, the word got out and it slowly became overwhelming due to the unanticipated number of orders that I got. It came to a point where I can barely keep up. But with a change in mindset, I was able to overcome it. The logistics and other administerial process were improved, and this step may seem tedious but it's essential to do so. I also began to scout and train talent and staff to help me with the growing business."
ATE By Tatah behind-the-scenes
What would you say are the best silhouettes for each figure?
"In years of working with various clients, I would say that the semi A-line silhouette is universally flattering. When in doubt, go for this fit. Another advice for people who want to camouflage their belly is to choose mid-cut over long draping tops. Usually, when clients have this request they would want to have a draping top to hide 'the circle' but doing this would just highlight it. Another one for those who struggle with camel toe, you can look for interesting asymmetrical cuts to cover the crotch.
As for petite ladies, be cautious of wearing baggy clothing as they can drown your silhouette. Also, this is quite an unconventional advice but I find that hems that fall just slightly below the knee work better — most of the time — to give an illusion of longer legs since the actual leg length is not revealed."
ATE By Tatah Katipunan branch
How is the experience of shopping at ATE By Tatah unique from the usual?
"Aside from the tailoring option, we also have consultants who will serve as your ate (big sister) to guide you in your choices. In terms of design, it's unique because most pieces don't have zippers, buttons or clamps. It's because we want them to be easy to modify and you’ll be amazed how nice it fits because it stretches. We also have instant entourage options. And since it's mostly summer in the Philippines, we segmented collections according to categories like plus-sized, petite wear, fashion-forward designs and gowns, instead of arranging it by season."