Who knew that Bata is still bringing in the cool after a whopping 123 years? In April, I attended the first-of-its-kind Bata Fashion Weekend in Prague to witness the launch of the footwear and fashion accessory brand’s new brand manifesto, ‘Me & Comfortable With It’. And boy, was I comfortable strolling down the cobblestone streets of Prague in the Bata shoes that I unboxed just a few days prior to the trip.
The beautiful capital city of Czech Republic was a fitting location for the brand’s global launch. With architectural buildings flavoured with an unapologetic wealth of history, Prague lent the perfect setting for Bata’s equally rich heritage — and beyond. Read on as I bring you through the highlights of my Bata Fashion Weekend.