Be The Next Beauty Star On Youtube | Clozette

Luxury skin care brand SK-II presents Beauty Bound Asia on YouTube, a once-in-a-lifetime opportunity to interact and learn from the world’s best beauty creators, beauty brands, and digital experts. Aside from exciting time-based challenges, mentorship programs and workshops curated and led by top beauty influencers in Asia and industry experts, they will also have a ground-breaking initiative to help discover and cultivate the next generation of online beauty experts.

So yes, now is your chance to get discovered in the Youtube world! 

Beauty Bound Asia will be open to all legal residents of 11 cities where the contest is taking place including Tokyo, Seoul, Osaka, Taipei, Hong Kong, Manila, Bangkok, Kuala Lumpur, Singapore, Jakarta, and Sydney.  As part of this program, YouTube and top YouTube stars will be supporting this initiative by offering skill-building workshops for Beauty Bound Asia finalists.  

Coaches include the original beauty YouTuber Michelle Phan, with over 7.8 million followers on YouTube and over 1.9 million on Instagram. Michelle has always been a passionate supporter of the global beauty creator community. In addition to co-founding ipsy, she has also been a huge creative force for Beauty Bound, personally designing a number of the beauty creator challenges, and mentoring and judging the finalists from each city in the Tokyo program finale.


If you want to join here are some details you need to know: 

Who is Eligible?  

If you…  

• Are over 21 

• Are passionate about and have beauty expertise to share 

• Are creative and have original ideas 

• Have or want to grow your video creation skills  

• A legal resident of any of these 11 cities – Tokyo, Seoul, Osaka, Taipei, Hong Kong, Manila, Bangkok, Kuala Lumpur, Singapore, Jakarta, and Sydney  

Then you are eligible to join, no prior experience necessary! 


(cover photo from maybelinesim)

In makeup lore, Asians are generally categorized to be of the warm undertone category by virtue of the amount of surface yellow on our skin. But in reality, putting aside the yellow surface colour, Asian skintone can also be further categorized in warm or cool shades, bringing with it its own challenges of knowing which colours would work on our skin.

On the other end of the beauty spectrum, Asian skin also presents its own unique challenges when it comes to skincare as we're known to be more skin sensitive, have oily skin, and have a higher rate of moisture loss.

But as most of the more popular beauty approaches are westernised to cater to Caucasian skin types, how do we refine and accentuate our Asian skin? Here are 5 essential beauty tips to take note of!


Colours that work well for Asian skin

(Photo from marieanjelica)

Knowing the undertone of your skin plays a vital role in determining which colours would work well on your skin to accentuate your tone and features. To find your undertone, look at your skin under natural, outdoor lighting and note whether your skin runs more towards the cool end of the spectrum (think: cool yellow with a tinge of pink) or towards the warm end of the spectrum (think: warm yellow with a tinge of red/orange). Another easy tip is to check the colour of the veins on your arm under natural light. If your veins look blue, you're cool toned; and if they look green, you're warm-toned. 

Once you're familiar with your undertone, the next thing to consider is the amount of surface yellow you have on your skin as it'll determine which colours will look best on you.

Colours that work well on cool-toned Asian skin: gray, plum, magenta, and blue-based red.

Colours that work well on warm-toned Asian skin: gold, bronze, purple, and warm, orange-tinted red.

Pick the right foundation for your tone

(Photo from NelleCabanban)

Creating the illusion of perfect skin through your makeup boils down to picking the right foundation to match your skin tone. There are two things to consider when matching a foundation: your skin colour and undertone. Matching a shade to your skin colour is easy as it just take a few swatches to see if it's a direct match colour-wise. However, the next step comes in when determining whether the undertone of that colour matches your skin's cool or warm undertones.

So once you've picked your colour, look at the swatch under natural light and see if it runs too pink or too yellow/orange against your skin. If the pink or yellow/orange appears too obvious, the colour may not be a direct match for your skin. Ideally, the undertone of the foundation should blend and match seamlessly into your skin. For a long-lasting foundation that looks flawless even up close, we turn to Estée Lauder Double Wear Foundation. It has 17 shades to choose from, all formulated to blend seamlessly into the skin for a medium-to-full coverage.

Be gentle on your skin

(Photo from Aggylow)

Asian skin tends to be more sensitive. So do ensure that no matter what your regimen may be, stick to one that caters to sensitive skin. This means no frequent, harsh exfoliation with grainy scrubs. Instead pick products that have micro-beads to gently exfoliate the skin. For skincare products, opt for those that tout natural, antioxidant ingredients. We like the Estée Lauder Nutritious Vitality8™ range as it hydrates and treats the skin with powerful antioxidants for skin that is brighter and nourished.

Don't ever leave the house without SPF

(Photo from carriesim)

Don't just rely on your skin's melanin to protect you from the harsh UV rays.  Whether you're fair-skinned or naturally tanned, never skip SPF. Asian skin may have more melanin, but that doesn't mean we should skip this vital layer of skin protection. Sun damage can lead to sun-spots, hyperpigmentation, dry skin, or worse: skin cancer. So even if you won't be spending much time outdoors under the sun, regularly apply at least an SPF 25 after your morning skincare routine. 

Stay hydrated, both inside and out

(Photo from fifiliciousify)

Even though Asian skin may be more resistant to ageing thanks to a dense dermis that contains a higher concentration of collagen, Asian skin is also more prone to dehydration, resulting is skin that looks dull and sallow. To combat this issue, be sure that you stay hydrated, both inside and out. Drink plenty of water throughout the day and incorporate hydrating products into your skincare regimen. If you have oily skin, go for oil-free moisturisers with a gel consistency; while those with dry skin, should opt for creams. 



(cover photo from fionaseah)

When it comes to having a celebrity makeup inspiration the name Kylie Jenner is on top of our list. Despite being a teenager, she has managed to develop a signature makeup look that is ultra chic and edgy. And the best part? Her look flatters all skin tones. Thus igniting an army of Youtubers to recreate and get inspiration from her look.

To see how you can sport the Kylie Jenner makeup look, here's a step-by-step guide from a video tutorial by NikkieTutorials. Enjoy!


Kylie Jenner Inspired Makeup Tutorial

by NikkieTutorials

For a Kylie Jenner look you need to take note of 3 things: eye makeup, eyelashes, and lips. So before you follow this tutorial you need matte eyeshadows in soft brown, dusty pink, and white (with pink undertones). To secure a fine wing like Kylie does, use gel liner instead of felt or pencil. You also need a dusty pink lipstick or a light brown lipstick with pink undertones. Finally, a pair of long and wispy falsies will seal your Kylie-inspired look.  

Step 1: Keep Your Eyeshadow Look Soft

(photo from Vinvola)

Remember that Kylie's eye makeup is really soft, so remember to always blend the colours you apply. Start with a light brown shade on your crease with a blending brush and then with a similar shade, but using a more concentrated brush, apply the colour on the outer eye area and the bottom lash area. Then for the lid, take your white shade and dust it all over your lid. Soften everything out with a blending brush, highlight your inner corners, and then you're off to the next step! 

Step 2: Wing That Eyeliner

(photo from TheMignonnes)

According to Nikkie make it "as thin, and small, and as cute as possible with a nice wing at the end." However, we suggest that you go with the winged eyeliner of your choice, since we all have different eye shapes, go for the one that suits you best. Just make sure you use a gel eyeliner to make it easier for you to wing it out, and to stick to that all-matte finish on your eyes. To make your eyes look bigger, apply white or nude eyeliner along your lower waterline. 

Step 3: Apply Long And Wispy Falsies

(photo from JodyYtLiu)

Kylie's falses eyelashes are what makes her look extra chic and glamorous. Find long and wispy eyelashes that you're comfortable and apply them as you would regular false eyelashes. But if you want to go Au Naturale, apply a lengthening and volumizing mascara to both your top and bottom eyelashes to make it look like you have falsies on. 

Step 4: Do A Little Contour 

(photo from Slowbrogal)

Do your face like you normally would but add a bit of contouring magic if you really want to have a similar face shape with Kylie. Add a blush that looks most natural to your skin tone and highlight the high points of your face. Don't go all out because her look is more focused on the eyes and lips.  

Step 5: Pucker Up With Lipstick

(photo from Genzel)

Her lipstick shade is yet to be known but it really doesn't matter because the same shade of lipstick looks different on everyone. Stick to a matte lippie of a dusty pink or pink-brown shade. Mix colours and liners just like Nikkie did in the tutorial if you wish. And if you want super full lips, don't be afraid to over-line it a bit for a puckered-up look.