This Is How Beauty Brands Are Supporting Pride 2019 | Clozette


This month marks an iconic moment for the LGBTQ+ community because it's the 50th anniversary of the Stonewall uprising. The 1969 riot — that started the morning of 28 June and ended 1 July — played a big role in the gay liberation movement against police brutality and social prejudice. It became the fire that ignited conversations and advocacies towards fighting for LGBTQ+ rights that translated up to today. And for this very reason that we celebrate Pride Month all over the world in June. 


Pride has transformed into a brighter movement, with people all over the world sharing messages of love and endurance. And yes, even our favourite beauty brands show support by launching Pride-related limited releases with profits pledged for LGBTQ+ initiatives. Curious? Here's a look at some of the beauty brands supporting #PRIDE2019 that you wouldn't want to miss. 


Beautyblender



Everyone's favourite beauty sponge not only changed their logo colours for the month but also announced in full rainbow effect their latest initiative for Pride. Promising to donate 10 per cent of the proceeds of their Pride collection to LGBTQ projects via the Human Rights Campaign, their official announcement also notes that one's unique self-expression is important because "the only thing that should blend in about you is your foundation." We saw what you did there, Beautyblender!


Marc Jacobs Beauty



Love MJB products? Then why not add this glamorously glossy collection to your next shopping spree? The brand's bestselling Enamored Dazzling Gloss Lip Lacquer collection introduces six new shades just for Pride Month. Ten percent of the proceeds from 6 June to 10 July 2019 will go to Sage, an organisation supporting older members of the LGBTQ+ community. We're already eyeing shades Tempt Me (second from the top) and Not Sorry (fourth from the top). How about you?


Milk Makeup



The New York-based makeup brand just launched their Wear Your Pride beauty set and we are ecstatic. With a full-sized Glitter Stick, one mini Holographic Stick in Stardust, a mini Kush Mascara and a limited edition rainbow Milk Makeup pouch, not only is this the perfect glow travel kit you'll ever own at a discounted rate (USD28 for a USD52 value), 100 per cent of the net proceeds of this collection goes to the LGBT Center, one of the biggest organisations working towards LGBTQ+ rights. 


Urban Decay



It takes boldness to embrace your true self and that's how these UD Heavy Metal Glitter Liners make us feel. Donating 25 per cent of the purchase price to The Stonewall Foundation — yes, the one built to commemorate the Stonewall Riots — Urban Decay wants these liners to inspire everyone to Sparkle Out Loud and be their best and beautiful selves, no holds barred. 



Tarte Cosmetics



Teaming up with Jessie Paege, a YouTuber who came out as bisexual last year and a known advocate for the LGBTQ+ community, Tarte launched its Let It Rain-bow eyeshadow palette in time for Pride Month.  All the shades not only boast great colour pay-off but also inspire with encouraging words through their shade names. But that's not all — the brand also pledged USD25,000, regardless of product sales, to The Trevor Project, an organisation focused on suicide prevention for the LGBTQ youth. 


(Cover photo from: @milkmakeup; @tartecosmetics


Yearning for more rainbow-themed picks in celebration of Pride Month? These Rainbow Disney items are just perfect!


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We know you’re all buzzing with excitement now that Friday is coming to an end. But, before you jet off to have fun, celebrate the end of the week by refreshing yourself with the hottest updates. From the internet claiming that Kylie Skin posts fake reviews to Bugis Junction x Bugis+’s latest summer campaign, the world of beauty and fashion has tons of exciting things in store for you. Can’t wait to get your weekend fun started? Read on below for the hottest news bites this week.

 

Kylie Skin posts fake reviews, according to Instagram users



Following criticisms from choosing walnut as a skincare ingredient, the beauty mogul and her skincare line are under fire yet again. After their launch last week, the brand posted initial reviews from a few who have bought the product. Despite being mostly well-received, the post still had backlash. Some commenters claimed Kylie Skin posts fake reviews and suggested they were left by fake accounts. Aside from that, Twitter also called out Kylie Jenner’s poor cleansing technique in her Kylie Skin face wash demo. Despite all the backlash, all Kylie Skin products have been sold out and are still in demand.


Experience a new level of softness with Power Footwear’s new walking collection


Pink walking sneakers

Mello Webster in Pink, price unavailable


Never have aching soles again with Power Footwear’s latest breakthrough in Footwear technology, Mello. Inspired by fluffy marshmallows, Mello was designed in Canada to offer the best walking experience for men and women. Each shoe features outsoles with air-infused pods that provides soft comfort. The pairs are available in two versatile styles: laced and slip-on. You can experience this redefined softness in selected Bata stores in Singapore and online on bata.com.sg.

 

Bobbi Brown’s largest online store in Southeast Asia is now live in Lazada




Planning to replenish your beauty arsenal? Look no further and start shopping for your fave Bobbi Brown products on Lazada. That’s right — makeup enthusiasts from Malaysia, Singapore, and Thailand now have a more convenient way of completing their kits. Bobbi Brown’s flagship stores in LazMalls will enhance your beauty shopping experience. Here, you can get tips on finding the right shades, and even ask questions and seek advice from the brand’s beauty consultants, all online. 



Be très chic with Amway Artistry Studio’s Parisian Style Edition makeup


Amway Artistry Studio releasing lip & cheek tints and netizens claiming that Kylie Skin posts fake reviews are some of the latest news in fashion this week

Amway Artistry Studio Lip & Cheek Duo in three shades


Beauty lovers in the Philippines can rejoice because Amway Artistry Studio is releasing their latest makeup collection. Featuring colourful and shimmery shades, the new Artistry Studio Parisian Style Edition incorporates the glam charm the city of love is known for. With their cutely packaged versatile makeup products, you can achieve that minimal yet elegant Parisienne look. The collection includes liquid lip colours, lip and cheek tints, pastel eyeshadow palettes, and gel-cream eyebrow shapers — all of which you can get from all My Amway Place branches and distribution centres in the Philippines.

 

Summer continues with Bugis Junction x Bugis+’s Aloha Beaches


A woman and a man are enjoying summer on white sands


If you think the season’s coming to a close now that June is here, you’ve never been more wrong! Bugis Junction x Bugis+’s starts the new month with their new campaign. Continue partying like it’s hot as they present Aloha Beaches, a unique summer beach club where you can enjoy tropical fun. Munch on delectable dishes in the iconic Bugis Junction Fountain in Singapore, which will be transformed in a tropical wonderland featuring sand-filled lounges and cabanas. Aside from that, you can enjoy an outdoor movie experience, live music, and even a tropical bazaar. Catch the fun daily from 3 to 30 June at Bugis Junction, Level 1 Bugis Square.

 

(Cover photo from: @kylieskin)



Missed last weekend's news? Read them here

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In the fashion arena, the retro aesthetic is going strong for a decade now. As for beauty? Not so much. Majority of the most popular cosmetic brands today sport a minimalist look. Sans serif letters, clean lines and single-toned packaging — everything is very sleek and modern. But there's a good chance that that's about to change. Like any other trend, when we get exposed to a certain aesthetic too much, we are inclined to crave the opposite. These days, we're spotting the resurgence of the glam retro look in makeup items. From the classic cake mascara to vintage punk packaging, here are the best vintage-inspired beauty products on the market.


Coty Airspun Loose Face Powder


Coty Airspun Loose Face Powder

PHP599/~USD11.47 (beautymnl.com)


Kickstarting this list is a beauty product that doesn't just have a new vintage-inspired look but is a vintage product in itself. The Coty Airspun has been around since the 1930s and was used by actresses during the golden age of Hollywood to keep their skin looking matte on camera. In the modern era, variants of the product are now produced to accommodate those who want some colour in their loose powder. If it's up to us, though, we'd love to have that original, classic tin can packaging back.


Guerlain Météorites Illuminating Powder Pearls


Guerlain Météorites Illuminating Powder Pearls

Price unavailable (guerlain.com)


Whether we saw it in a retro movie or from our grandmother's vanity kit, we've always had a faint memory of the puff and powder combo with the little 'pearls' inside the metallic can. It looks really classy and antique! While you'll find it a challenge to buy one off the shelves in a nearby store today, the aesthetic is not lost. For one, there's Guerlain's Météorites Illuminating Powder Pearls that can serve both as a highlighter and a setting powder. It's a packaging that's meant to be displayed.


Paul & Joe Beaute Gel Blush


Paul & Joe Beaute Gel Blush

Price unavailable (paul-joe-beaute.com)


Back in the day, blushes (or rouge as they called it) came in a salve-like texture that you can strategically smear on the apples of your cheeks. Some will even use them on their lips because most formulas were also hydrating. Today, powder blushes are the most popular but creams and gels are slowly catching on. With the dewy skin trend, we're anticipating that it will become a staple in our kit soon enough. Want to give it a try? Go for Paul & Joe Beaute Gel Blush, which comes in a pretty, vintage-looking pan.  


Besame Mascara Cake


Besame Mascara Cake

USD25 (besamecosmetics.com)


Out of all the makeup essentials, mascara has got to be the product that had the biggest transformation in the modern era. Admittedly, the design we have today with the tube and brush is a more convenient one. But in terms of aesthetic? The 1920s version wins. Besame's Mascara Cake, which features a pan and separate eyelash brush, will transport you back in time. And don't underestimate it; according to many reviews, this vintage mascara is effective in giving you those natural but defined lashes you see on movie stars from the '50s. 



Jill Stuart Lip Blossom


Jill Stuart Lip Blossom

Price unavailable (jillstuart-beauty.com)


Reminiscent of the intricate lipstick designs from the 1920s, Jill Stuart's Lip Blossom bullets are truly one of a kind today. From the secret mirror to the crystal detail, the lipstick looks like a true vintage item. But of course, the formula is nothing like the pasty ones from the start of the 20th century. It's creamy and hydrating but not tacky and gives a full coverage finish that still looks natural on the lips. 


HERA x Au Jour Le Jour Collection


HERA x Au Jour Le Jour Collection


The latest to launch in this list, the collaboration collection between Korean cosmetic brand HERA and Italian fashion brand Au Jour Le Jour channels a look from a much more recent era (but already 30 years ago!) — 1980s punk. The packaging is adorned with elements of glitter and bold red kisses. Even the shades featured in the six-colour eyeshadow palette and lipsticks are great for recreating a retro '80s look.


(Cover photo from: @besamecosmetics)


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