Beyond Beauty: Brands That Support Mental Health Causes | Clozette

The 10th of October is World Mental Health Day. First started in 1992, the initiative is meant to educate, raise awareness and promote advocacies fighting the social stigma surrounding silent disorders that make people suffer across the globe.

But beyond the scientific and technical side of mental health, this celebration also grounds us to a more humanitarian level. It serves as a reminder to be kinder, more patient and to take action in checking up not just on others but also ourselves. But if we're being frank, a day really isn't enough to address mental health and its implications, and efforts to this cause can easily be lost in the hustle and bustle of daily life. 

Face Paint Art

Thankfully, even big corporations are now taking a stand to help promote and support mental health on a larger scale. It's not just a day for them, but a continuous, long-term vision that we can all participate in while enjoying beauty products we love. In a way, it's a growing contribution to help strangers and even people we know and love to win their battles by making a purchase as a sign of your pledge to the cause. Plus, did you know that it is proven as a scientific fact that the simple act of doing your makeup or practising a skincare routine can be therapeutic and improve mental health?

So if you want to know more about these beauty brands that help support mental health causes, keep on reading. 


In 2014, this North American skincare line established the Hope & Grace Initiative, which aims to help raise awareness about mental health and holistic wellness issues. Fast forward to the present, for every product sold by the brand, they allot 1% of the sales to this initiative, which every year grants funding to many local organisations that support mental health causes like the National Alliance on Mental Illness. Many celebrities, such as Oprah Winfrey, singer Natasha Bedingfield and Grey's Anatomy star Ellen Pompeo, have backed this brand's cause in previous years. 

Dr. Brandt

After the sudden passing of their founder and known cosmetic dermatologist Dr. Frederic Brandt in 2015, the brand has made strides in opening the dialogue on mental health. Brandt, who committed suicide, has been the inspiration of his brand's current movement in creating a website showcasing statistics, promoting initiatives and inviting participation in strengthening their mental health foundation that aims to provide help, garner donation and organise events in light of the cause. 

Clove + Hallow

With an ethical mission in mind as they were creating their brand and a founder who truly understands how it feels like to suffer from a mental health disorder, Clove + Hallow has decided to show their support to the cause by putting out Psych, a lip creme that is specially created for the initiative. For every tube sold, 15% of the proceeds are donated to the Georgia chapter of the Mental Health of America association. As an added bonus, Psych's deep red colour perfectly complements most skin tones so not only have you acquired a great lipstick but you also helped an amazing initiative. 

Hope Fragrances

Founded by Audrey Gruss in 2006, Hope Fragrances was named after her mother who suffered from depression. She said in September 2017 that white flowers provided her mother bliss and joy, which inspired her to create a new white floral fragrance named after her mother. With this, 100% of the proceeds will go to their foundation Hope for Depression Research Foundation (HDRF), an organisation that aims to pursue a more scientific and treatment-based approach on mental health. 

Whether or not you're a big advocate of mental health, here are small and simple things you can do that might just save a life.



Update: After minority shareholder Estee Lauder took legal action against the abrupt shutting down of the company, things have taken a different turn. CEO Brandon Truaxe has been booted from his post and has been replaced by co-CEO Nicola Kilner. Deciem stores in New York and London have also reportedly opened again.

It looks like all the Deciem drama is about to come to a conclusion, albeit a confusing one. Founder Brandon Truaxe announced on Instagram that the company will be shutting down until further notice. Although it was not stated clearly, Truaxe heavily implied that it's because the majority of the people in Deciem was involved in a "major criminal activity." The video post was accompanied by an equally confusing caption which threatens that "everyone who laughed" at Truaxe "will with certainty face criminal prosecution." He mentioned some notable personalities and beauty brands like Tom Ford, Estée Lauder and IT Cosmetics, among others.

Staying true to their moniker as "the abnormal company", Deciem's farewell is bizarre and so was the majority of their social media content since Truaxe took over eight months ago. From humiliating public firings to strange calls for help, at times Deciem's Instagram posts seemed to be juicier than the latest episode of Keeping Up With The Kardashians. And the recent baffling post seems to be the start of its last season.

Dramatics aside, Deciem and its brands, especially the cult-favourite The Ordinary, is revered for its no-nonsense skincare that's effective and affordable — something that's groundbreaking in a market dominated by products with a hefty price tag. But now that Deciem will be out of the picture for who knows how long, it's time to find alternatives. For your reference, here are some skincare products that can substitute bestselling items from The Ordinary.

Glossier Super Bounce

Glossier Super Bounce

USD28 (

Love the Hyaluronic Acid 2% + B5 from The Ordinary? If you're already running out, try Glossier's Super Bounce! It's also formulated with vitamin B5 and has the same silky, lightweight texture. Unlike The Ordinary, Glossier's version doesn't indicate the concentration percentage of Hyaluronic acid. Nonetheless, it has gained good reviews from skincare fanatics.

Paula’s Choice 10% Niacinamide Booster

Paula’s Choice 10% Niacinamide Booster

USD42 (

Niacinamide is an amazing product for the skin because it tightens pores, controls sebum production and helps fade away dark spots. So it's no wonder that the Niacinamide 10% + Zinc 1% from the Ordinary sold like hotcakes upon its release. If your skin can't live without it, try Paula's choice 10% Niacinamide Booster, which features the same concentration and has vitamin B3 and B5 which gives additional skin benefits. 

COSRX AHA 7 Whitehead Liquid

COSRX AHA 7 Whitehead Liquid

Price unavailable (

These days we're all about acids and chemical peels and The Ordinary Glycolic Acid 7% Toning Solution is no doubt a favourite. Thankfully, we found a great alternative in COSRX's AHA 7 Whitehead Liquid which also has a formulation of 7% Glycolic Acid and includes natural fruit acids like Pyrus Malus (Apple) Fruit Water. It's gentle and very effective at getting rid of whiteheads. Click here to see our full review on this product.

Dr. Wu Intensive Renewal Serum with 18% Mandelic Acid

Dr. Wu Intensive Renewal Serum with 18% Mandelic Acid

USD34 (

For those who need a gentler exfoliating acid, Mandelic Acid is a godsend ingredient. It speeds up the turnover of skin to reveal smoother and brighter complexion while dislodging clogged pores at the same time. If you loved The Ordinary's Mandelic Acid 10% + HA, then you should try Dr. Wu's Intensive Renewal Serum with 18% Mandelic Acid, which has a higher concentration but is just as gentle on sensitive skin types.

(Cover photo from: @deciem)



We all aspire to live a balanced life, with no part toppling over and no portion forgotten. But despite the word “balance” being thrown around frequently and easily, getting a hold of it in real life can be quite a feat. With all the responsibilities given to us and all the goals we set for ourselves, how can we make sure that we can catch life’s elusive equilibrium? The secret is putting you at the centre. No, don’t feel squeamish about elevating your personal goals to the top of your list. Love yourself! And take these steps to ensure you achieve a more balanced life.

Girl Reflecting

Identify what balance means

There’s no better person to give meaning to “balance” than you. Does it mean being able to give yourself time while accomplishing all that is asked of you? Is balance about giving a piece of yourself to a cause you’re passionate about while going about your daily routine? For some people, they bask in their achievements at work and are happier working rather than taking a day off. And that’s okay. Much like success, what balance means is completely up to you.

Feed your soul 

Kitten Drawing

If you don’t have the luxury of being able to do what you are most passionate about daily, make sure you give yourself at least one day per week to indulge in it. Or if you’re someone who takes pride in being able to make a living out of something you love doing, it’s time to create a new outlet and find a new passion.

No matter how much you love something, doing it again and again for a long period of time can get taxing. So make sure you take breaks and find other things that will feed your soul so you can always go back to loving your passions with as much strength as when you first dabbled in them.

Create a self-care regimen

Give yourself time in all aspects, but most especially in self-care. Don’t be scared to spend a little more time in the shower or adding an extra step to your skincare routine. Most importantly, use the right grooming products to give your self-care regimen a boost.

Rejoice Perfect Balance

The Rejoice Perfect Balance series offers luxurious smoothness to the hair. Plus, it’s formulated with an upgraded perfume scent, flower water with witch hazel and essential oils with evening primrose for the ideal golden ratio.

Depending on your hair care need, take your pick among four variants from the series. The Perfect Balance for Rich Soft Smooth is infused with smooth serum that conditions each strand from root to tip; Perfect Balance for Frizz Repair treats five signs of hair damage, including frizz, tangles, roughness, dryness and dullness; Perfect Balance for Anti-Hairfall contains olive oil essence for smoother, softer and stronger hair; and Perfect Balance for Anti Dandruff 3-in-1 fights dandruff with menthol without drying your strands out.

We often relegate hair care as unnecessary, with inner remarks that range from “It’s just hair!” to “It’s just too much work.” But have you ever caught yourself smiling at your reflection in the mirror at the sight of a good hair day? How you look — including the way your hair looks — affects you psychologically. So make sure you invest in products that work great in keeping your tresses healthy and well-balanced.

Treat your body well 

Healthy Breakfast

There’s no denying that everything in our lives jolts and halts when we get sick. In order to continue enjoying the things you normally do — and add more experiences — make sure you’re treating your body right. No, you don’t need to say a final farewell to foods and drinks that are not found in the “healthy” category, but do make sure that you don’t indulge in them more than the ones that actually nourish your body. Exercising helps as well, not just in maintaining your body’s health but also your mind’s.

Go easy on yourself 

Girl Among Flowers

Finding balance in life is not banked on the idea that nothing goes wrong or that things are always of symmetry and perfect sound. If you focus on always getting things right and to perfection, you won’t be able to appreciate the nuances that make life interesting. Strike the perfect balance by celebrating your victories and forgiving yourself when you disappoint yourself.

Live a more balanced life starting with self-care. Give your hair some lovin’ and get a bottle of Rejoice Perfect Balance series here.