In the past, we have covered Instagrammers faking their content, digital models taking over Instagram and more. But aside from petty catfights and social media shade — specifically in the Western beauty community — brands have now been made part of the issue, making it such a sensitive situation.
Just recently, everyone thought that the biggest issue in the influencer sphere was the feud between YouTubers Laura Lee, Manny Guttierez, Nikita Dragun and Gabriel Zamora and their former friend, the equally controversial Jeffree Star. Star's YouTube five-part documentary series hosted and produced by Shane Dawson got around 20 million views per video upon airing. The videos discussed the former MySpace artist and now beauty entrepreneur's past and present life both on and off screen. As the internet saw a different side to Star through the documentary, Lee, Guttierez, Dragun and Zamora threw shade on social media towards their ex-friend, which in a twist of events resulted in a major backlash for the quartet.