Beauty Flashback: The Evolution Of Foundation | Clozette

(cover photo from depositphotos/dereklomas2)


When it comes to foundation, there’s much more to think about other than just the shade range. You have to also look at the ingredients, formula, finish, and how well it resists heat, sweat, and oil. But did you know that less than a century ago, foundations weren’t this complicated?

There used to be only one type of commercial foundation called the “Pan-Cake” – a water-resistant powder foundation used in films. But now, if you browse through the makeup aisle, you’ll notice that foundation has marked its place as one of the most innovative beauty products in the market with its wide range of choices.

So how did we get from Pan-Cake to the foundations we now know and love? Let’s take a trip down makeup memory lane to learn more about the evolution of foundation.

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Powder foundation


(photo from depositphotos/annadeba)

The most popular powder foundation during Hollywood’s golden era was the Pan-Cake makeup. It glided flawlessly over any blemishes the actor might have had and adapted perfectly to the harsh studio lights. It was an absolute must-have for all women. The problem with it, though? The powder was very drying and would look cakey on more mature skin.

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Liquid/spray-on foundation


(photo from depositphotos/LarisaBozhnikova)

Since the popularity of Pan-Cake makeup dwindled, the new ‘it’ foundation formula was the liquid and spray-on foundation. This formula created a smooth and even canvas just like Pan-Cake, but didn’t emphasise any dryness on the skin. These foundations also came in different types of coverage (sheer, light, medium, and full) which gave women more control over the finish of their skin.


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Cushion



Liquid foundations remained the ultimate holy grail product for a while until cushion foundations entered the market. Popularised by Korean beauty brands, the cushion foundation comes in a regular-sized compact with a sponge applicator, a mirror, and a foundation-soaked sponge inside. This product combined the convenience of a compact powder foundation with the lightweight formula of a liquid for quick touch-ups on the go.


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Cushion Stick



With the wave of cushion products at an all-time high, it’s only natural that a cushion foundation stick would eventually hit the market – such as Estée Lauder’s Double Wear Nude Cushion Stick Radiant Makeup. So what makes it different?

It’s more hygienic than a regular cushion foundation as you can remove the sponge to clean it; easier to track how much you have left as the foundation gets shorter and shorter the more product you use; and its packaging is customisable so you can add a touch of your personality to your new favourite makeup product.

But what we love the most about it is its ease of use. Just tap, buff, and blend for easy on-the-go coverage with a natural looking finish.

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Which of these foundation formulas is your favourite? Share your picks with us in the comment section below!

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(cover photo from Chevronz)


Living a fast-paced lifestyle while looking flawless and stylish isn’t easy. Since every minute of your day counts for something like meetings or brainstorming sessions or even just a chill night out with friends, you probably barely have time to eat, prep your outfits, and do your beauty routine without feeling a wave of exhaustion at the end of the day.

But it doesn’t always have to be that way. Women today can now have it all – an amazing job, a great family, and of course, a stress-free morning routine.

It may seem impossible now if you’re looking at your tightly-packed schedule; but trust us, with these 5 time-saving tips and tricks, you’ll be slaying the “on-the-go” lifestyle in no time.

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Store easy-to-make meals


(cover photo from Junedujour)

Before your work-week begins, try to prepare as many meals as you can for the whole week and just store them in your refrigerator. So when you get up the morning or come home after work, all you have to do is heat them up and that’s it! No more cooking and cleaning pots and pans, which can take up a lot of time.

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Plan your outfits for the week


(cover photo from coffeeandsparkle)

Just like food, outfits call for preparation too. Get your clothes sorted, choose the ones you want to wear for each day, and arrange them from Monday to Friday. You’ll be surprised at how quick your morning routine actually is when you’re not staring into your wardrobe and deciding what to wear.


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Use makeup sticks



Makeup sticks are perfect for women on-the-go because they’re easy to apply and fits in purses for quick touch-ups throughout the day. While there are plenty of lip-and-cheek products and 2-in-1 sticks out there, when it comes to multi-purpose base products, not so much.

Luckily, the beauty industry has listened and have started coming out with foundation sticks that can double-up as concealers, highlighters, and contour products – such as the Laneige Brush Pact and the new Estée Lauder Double Wear Nude Cushion Stick Radiant Makeup; the brand has taken the lead in creating a trendy new way to apply foundation by combining the dewy finish of cushion pacts with the ease of makeup sticks.

All you need to achieve an even canvas is to tap it onto your face, buff it in, and blend away. Its second-skin effect will provide you with coverage that feels and looks like skin. But if you want more coverage, or want a natural-looking contour, this product works for that as well as it comes with a wide shade range.


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Keep a To-Do list


(cover photo from alyssatuangco)

Being organised with your tasks for the day is one way to save time. It will help you plan ahead and allocate enough minutes and hours for each activity, and you will feel incredibly satisfied and less stressed as you cross each item off your list.


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Prepare your bag the night before


(cover photo from cforcassan)

We know how different purses go with different outfits. So before you head to bed, make sure you transfer everything you need into the bag you’ll be using the following day. Once you’re ready to go in the morning, you won’t be stressing out trying to find missing keys or cards or stressing about whether or not you’re forgetting something!

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Got any more time-saving tricks you’d like to share with us? Then just comment them down below!

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(cover photo from rinicesillia)


We sure are glad that makeup has a come a long way since “Pan Cake” makeup and powdered mascara. There are now a variety of textures, formulas, and colours to suit every woman and man’s beauty needs. And while all of that is every beauty lover’s dream, what’s even more amazing is how today more brands are coming out with products that are good for your skin as well.

If you thought your regular skincare routine was enough, think again. By adding skin-loving ingredients into makeup products, your foundations, primers, blushes, and whatnot can care for your skin while you wear them. Because products that just sit on top of your skin and block your pores are so 20th century, right?

So whether you’re battling redness, acne, or dryness, keep reading below for the 8 makeup products that will actually give you better skin!

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bareMinerals Original Skin Foundation SPF15



If you’re having trouble finding the perfect foundation to pair with your sensitive skin, look no further than this well-loved product from bareMinerals. It improves the look of your skin over time and with just 5 pure ingredients, it will give your complexion a natural luminosity without feeling heavy.

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Bobbi Brown BB Cream SPF35



Need instant relief from your dry and dehydrated skin? Then say hello to your new favourite base. Use it as a foundation primer or on its own, this BB cream will give you light to medium coverage while smoothing over any redness you may have and hydrating the heck out of your complexion. Trust us, once you remove this at the end of the day, your skin will feel like a baby’s bottom.


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Juice Beauty PHYTO-PIGMENTS Illuminating Primer



Achieve a naturally radiant look using this organic primer from Juice Beauty. Infused with ingredients such as aloe, vitamin C, witch hazel, and coconut, this anti-oxidant rich makeup base will illuminate your skin like a serum and smoothly blur over any imperfections and wrinkles to give you a flawless complexion ready for your next makeup step.


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Etude House Magic Any Cushion



A cushion foundation that is specially formulated for those who suffer from dullness and redness; each of these Etude House cushions are formulated with a moisture-lock formula and pearl mineral powder to keep your skin bright, even, and dewy-looking.


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Tarte Amazonian Clay 12-Hour Blush



Because it’s infused with a natural clay that’s been harvested from the Amazon River, all skin types will benefit from Tarte’s best-selling blush. The clay will balance and minimise oil production for those with oily skin; while its nourishing and hydrating properties will benefit those with drier complexions too! The result? A blush that wears longer and looks fabulous.


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Dear, Klairs Illuminating Supple Blemish Cream



Notice how most BB creams can often turn your complexion into a grey mess? You won’t have that problem anymore because this lightweight cream from Dear, Klairs contains a unique smart colour system that naturally adapts to your skin tone while “pulling out” the best of what you have to give you a true “your skin but better” look.


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Cover FX Blemish Treatment Concealer



With salicylic acid, a known blemish buster, this full coverage concealer will not only hide your blemishes, but heal and reduce them too! Isn’t that just amazing?


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Chosungah 22 24H Raybeam Highlighter



Transform your textured skin into a smooth and flawless base with this colour-correcting cream. It won’t leave your skin feeling sticky or tacky, and will hydrate and add an instant glow that will look fresh all day.

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Did your favourite skin-loving makeup product make it to our list? If not, share it with us down below!

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