beauty . Makeup

Beauty For A Cause: 5 Brand Initiatives

Beauty and goodness

We love beauty products for serving as tools for our self-expression and self-improvement. A lipstick colour or an eyeshadow look can convey a message no matter how big or simple. A trusty skincare product can diminish the signs of stress.

We’re already big fans of beauty products, but we’re even more impressed when these products are created with not just helping us look and feel good but also when we help causes just by using them. Here are just some of the brands that push goodness not just in their products but also in the causes they support.

Bold Is Beautiful

Aiming to help women hone their confidence and life skills, Benefit has partnered with various charities around the globe to support women in need. Through brow wax campaigns, Benefit’s Bold Is Beautiful project donates to various organisations including Girls Inc., Refuge, Look Good Feel Better Australia, and Habitat Canada.


Committed to helping save nature, innisfree launched its Eco-Handkerchief campaign, which takes place annually in June. Eco-handkerchiefs with designs inspired by the landscape of Jeju forests are created and sold to spread the message of avoiding the use of tissue paper and using handkerchiefs instead so there would be less tree cutting.

We See Beauty

The New York-based brand donates 10% of their sales to We See Beauty Foundation, a non-profit organisation which helps women entrepreneurs attain stability and growth in the fields they have chosen.

Sustainable Beauty Day

During Sustainable Beauty Day, participating salons using Davines products offer their services to clients as usual, but the proceeds are given to socio-environmental projects such as forest protection and funding of projects in agricultural communities.

Look Good Feel Better

Dealing with cancer is hard in all aspects. Plus, there are a lot of effects from the sickness as well as its treatment that manifest on the physical appearance. Dermablend believes women who are battling cancer should not be deprived of the opportunity to feel good while looking good, though. In partnership with Look Good Feel Better, the brand known for their concealers and foundation help cancer patients via beauty and haircare classes.