Beauty For A Cause: 5 Brand Initiatives | Clozette

We love beauty products for serving as tools for our self-expression and self-improvement. A lipstick colour or an eyeshadow look can convey a message no matter how big or simple. A trusty skincare product can diminish the signs of stress.

We’re already big fans of beauty products, but we’re even more impressed when these products are created with not just helping us look and feel good but also when we help causes just by using them. Here are just some of the brands that push goodness not just in their products but also in the causes they support.

Bold Is Beautiful

Aiming to help women hone their confidence and life skills, Benefit has partnered with various charities around the globe to support women in need. Through brow wax campaigns, Benefit’s Bold Is Beautiful project donates to various organisations including Girls Inc., Refuge, Look Good Feel Better Australia, and Habitat Canada.


Committed to helping save nature, innisfree launched its Eco-Handkerchief campaign, which takes place annually in June. Eco-handkerchiefs with designs inspired by the landscape of Jeju forests are created and sold to spread the message of avoiding the use of tissue paper and using handkerchiefs instead so there would be less tree cutting.

We See Beauty

The New York-based brand donates 10% of their sales to We See Beauty Foundation, a non-profit organisation which helps women entrepreneurs attain stability and growth in the fields they have chosen.

Sustainable Beauty Day

During Sustainable Beauty Day, participating salons using Davines products offer their services to clients as usual, but the proceeds are given to socio-environmental projects such as forest protection and funding of projects in agricultural communities.

Look Good Feel Better

Dealing with cancer is hard in all aspects. Plus, there are a lot of effects from the sickness as well as its treatment that manifest on the physical appearance. Dermablend believes women who are battling cancer should not be deprived of the opportunity to feel good while looking good, though. In partnership with Look Good Feel Better, the brand known for their concealers and foundation help cancer patients via beauty and haircare classes.


Ah, K-stars! From their poreless and radiant skin to their flawless and youthful makeup looks, we can't help but wonder about the secrets of their beauty routines to make them look this good. But aside from the well known 11-step skincare routine that's been making rounds all over the Internet, we decided to get the answers to get ulzzang (best face) beauty, straight from the mouths of our favourite Korean leading ladies. 

Lee Sung Kyung's secret to a great face base

In a recent interview for a beauty launch, the model and actress shared, “Always give your face some time to fully absorb each layer before adding the next [product]. Here’s a good rule of 'thumb' (and I mean this quite literally): If your fingertips feel damp when you press them into your face, give the product another minute, then test again."

Kim Yoo Jung on the importance of caring for your hands and neck

In an appearance on MBC's Sunny's FM Date, Kim Yoo Jung shared a beauty tip she got from Kim Hee Sun, who played her mum on the series Angry Mom, saying: "The face you can make pretty somehow later on, but you need to take care of your hands and neck now. She told me to put on hand cream and take care of my neck, so the next day, I started putting it on."

Song Hye Kyo spilled the beans on maintaining a youthful glow

From her days as Ji-Eun in Full House to her role as Dr. Kang in Descendants of the Sun, we can't help but wonder how it's possible that Song Hye Kyo looks even more radiant as years go by. Apparently, the actress took the meaning of 'mother knows best' by heart by keeping this tip from her mum in mind:  "My mother told me it’s better to start using anti-ageing [products], even at a young age, especially since I’m an actress and I’m constantly under stage lights or exposed to a lot of sunlight. To keep the skin moist throughout my travels, and within a tight schedule, moisture care is necessary." 

Kim Tae Hee on being proactive when it comes to your skin

The actress, considered one of South Korea's most beautiful women, spilled the beans about her glowing skin in an interview saying, "Since I'm in a career that requires constant camera exposure, I check my skin closely. If I feel like my skin is going to break out, I go and receive treatment from a dermatologist before filming. If my skin feels dry, I use masks or apply a lot of moisturising cream before sleeping. If I feel like I'm going to get blemishes, I lightly apply lotion only. I'm always vigilant about taking care of my skin."

Kim Go Eun on keeping fresh and hydrated even on a tight schedule

When you see her on Goblin,  Googling her age would be the initial reaction as she can pull off being a high-schooler flawlessly. But surprise, surprise! The actress is already 25. So we can't help but be in awe with how radiant and youthful she looks. Sharing her version of the fountain of youth in an interview,  Go Eun said she drinks at least two litres of water a day, keeps her face moisturised at all times when on the go with the help of a face mist, and would put on a sheet mask combined with two drops of essence before sleeping to ensure that her makeup would look natural and fresh the next day.

(Cover photo from: @ggonekim)

Love the characters K-actresses portray, too? Find out what K-beauty products some of these ladies sported in their recent dramas.



We all want healthy hair that’s free from damage and dullness. Before you go on a never-ending search for the best hair care product in the market though, shares some tricks to getting luscious locks — starting from the inside out. Go ahead and munch on these foods for a more beautiful mane.

Whole grain

Whole grains are rich in zinc, iron and vitamin B – ingredients that are great at promoting hair growth. So make sure to put oats, barley and buckwheat on the shopping list.

Lean red meat

Packed with iron, lean red meats such as beef, lamb and veal are great for strengthening your strands.