Newsflash: People with more melanin in their skin also buy makeup. If only Tarte Cosmetics remembered to take this well-known fact into consideration, then they could have spared themselves the massive backlash they got from "prematurely" releasing the much-anticipated Shape Tape Foundation.
As of this writing, Tarte has already issued an apology explaining in their Instagram Stories (why not a full post, though?) that they got so caught up in the excitement about their foundation that they released an incomplete range of shades. "We wanted to get the product out as fast as possible, and we made the decision to move forward before all the shades were ready to go," they said. Some netizens on Reddit responded that they felt like the apology puts blame on Tarte fans for being overwhelming and that the explanation only reveals that the brand was prioritising light shades over darker shades.
This is not just another frivolous issue and it's definitely more than just not getting the right shade of foundation; it's about making people feel excluded even in the things that they enjoy. As much as this incident saddens the beauty community, it's good to know that people are speaking up and calling out brands who are failing to include everyone. It's already 2018, it's time to step up.