Beauty Vloggers Say No To Tarte Shape Tape Foundation | Clozette

Newsflash: People with more melanin in their skin also buy makeup. If only Tarte Cosmetics remembered to take this well-known fact into consideration, then they could have spared themselves the massive backlash they got from "prematurely" releasing the much-anticipated Shape Tape Foundation.

As of this writing, Tarte has already issued an apology explaining in their Instagram Stories (why not a full post, though?) that they got so caught up in the excitement about their foundation that they released an incomplete range of shades. "We wanted to get the product out as fast as possible, and we made the decision to move forward before all the shades were ready to go," they said. Some netizens on Reddit responded that they felt like the apology puts blame on Tarte fans for being overwhelming and that the explanation only reveals that the brand was prioritising light shades over darker shades. 

If Tarte indeed planned on releasing more diverse shades for their foundation, obviously, the better move is to just wait for everything to be ready. Which is exactly what Rihanna did with her super inclusive Fenty Beauty Foundation. It's not like putting things on hold for a few months will fade away the excitement over such a highly hyped product from a brand with a massive cult following. Truly, it's a lesson learned. 

Some prominent beauty influencers also gave their two cents regarding the product line. Jackie Aina and Alissa Ashley were thoroughly disappointed. Jackie even started her review by saying that "Tarte doesn't care about black people," using an old clip of Kanye West. Jeffree Star also called out the lack of shades in his video, saying, "So only white people get to buy your (product) first, then everyone is just like an after-thought?"

Some beauty vloggers like Olivia (livloveshermakeup) even went as far as saying that they are gonna boycott Tarte. Shayla (Makeupshayla) was shocked to find "fifty shades of beige" and only a few deep shades. Ellarie said she was initially excited about the release only to find out that the shades were limited. 

This is not just another frivolous issue and it's definitely more than just not getting the right shade of foundation; it's about making people feel excluded even in the things that they enjoy. As much as this incident saddens the beauty community, it's good to know that people are speaking up and calling out brands who are failing to include everyone. It's already 2018, it's time to step up. 

(Cover photo from: @tartecosmetics) 



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We learn the best beauty tips and tricks from our favourite YouTubers that’s why we can’t get enough of watching them. That said, these days it's all about K-Beauty, so we scoured the depths of YouTube for the best people to subscribe to if you want good pieces of K-skincare advice.

The Beauty Breakdown 

TheBeautyBreakdown is run by Morgan Stewart (who, if you may not know, was with us during our Clozette Style Party in 2016). She does first impression reviews, as well as in-depth reviews about strange or unique products as well as new launches from the world of K-Beauty. She also researches and breaks down — we see what you did there, Morgan — the ingredients of the products she reviews to understand their claims and benefits better.  

Liah Yoo

Liah usually gives reviews and recommendations on Korean skincare and makeup but she also does how-to videos for skincare as well as specific reviews and recommendations for different skin problems. With her many years of trying and testing out what works and what doesn't, Liah has accumulated enough experience and knowledge to launch her own skincare line, Krave.

Joan Kim

Aside from the usual reviews, Joan also gives recommendations on where to get coveted Korean beauty products.  She lives in Seoul, so she gets first dibs on what's new and hip in Korean beauty. So if you're a K-Beauty aficionado who wants to be first to know the latest, definitely subscribe to Joan. 


Renée describes herself as a “skinthusiast." With a background in the beauty industry as a buyer as well as a stint in product development, Renée knows skincare and makeup like the back of her hand. Because of this, she gives reliable recommendations and great tips, too. Plus, she's a skincare purist, in that she doesn't get hyped over marketing tactics and really reviews products according to what's in them.

(Cover photo from: @aboutliahyoo)

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