Newsflash: People with more melanin in their skin also buy makeup. If only Tarte Cosmetics remembered to take this well-known fact into consideration, then they could have spared themselves the massive backlash they got from "prematurely" releasing the much-anticipated Shape Tape Foundation.
As of this writing, Tarte has already issued an apology explaining in their Instagram Stories (why not a full post, though?) that they got so caught up in the excitement about their foundation that they released an incomplete range of shades. "We wanted to get the product out as fast as possible, and we made the decision to move forward before all the shades were ready to go," they said. Some netizens on Reddit responded that they felt like the apology puts blame on Tarte fans for being overwhelming and that the explanation only reveals that the brand was prioritising light shades over darker shades.