Beautyblender Founder Rea Ann Silva Spills Her Beauty Secrets | Clozette

If there were to be a single cosmetic product or tool that would define this generation, it would have to be the beautyblender. Seen in the kits of men and women everywhere — from makeup newbies to beauty gurus to professional makeup artists, the beautyblender has made it easy for everyone to achieve perfect makeup application. With the help of a handy little sponge, that enviable airbrushed effect that once seemed to be the privilege of celebrities and insiders is now accessible to everyone. This is, in part, thanks to beautyblender founder, Rea Ann Silva.

Yet for something as simple as a teardrop sponge, the beautyblender continues to surprise us with its versatility. From optimising skincare application to stain removal, it’s adjusted to accommodate the needs of many lifestyles. Which is why #TeamClozette jumped at the chance to interview the brains (and beauty) behind the beautyblender. Surely, the woman who revolutionised the makeup sponge has more than a few tricks up her sleeve. So, we asked the beautyblender founder for some sage advice on beauty and navigating the industry. Read on below to find these out as well as some pretty interesting uses for the popular makeup tool.

beauty blender founder Rea Ann Silva

How it all began

Prior to working as a makeup artist, Rea Ann Silva started as a student in fashion design. She says, “When I studied fashion, I realised that my favourite part by far was the sketching. So, I started working at a makeup counter because I loved the artistry.”

It was around the time of the 2000s TV show Girlfriends that the idea for the beautyblender came to be. “I was working on the makeup set for the show Girlfriends and it was shot in HD, so I needed something that made the actors and actresses look flawless on camera. I needed an airbrushed look but I couldn't use an airbrush machine, so I started to play around with some special effects tools and experimenting with wetting sponges/cutting them into different shapes. When people started stealing them on set, I knew I was on to something.“ 

Making it as the beautyblender founder and entrepreneur

Still, it couldn’t have been that easy and Rea admitted she’s had her share of naysayers. One thing she’s learned? “Not listening to the NOs. You must stay the course and persevere — even if the 'experts' tell you that you’re going to fail.”

Rea Ann Silva

Nevertheless, it’s that kind of resilience that keeps the beautyblender founder eager to come up with new ideas. She adds, “Brainstorming with my product development team has to be one of the best parts, and my favourite is when I receive a product in final packaging. It is really exciting to see the product come to life.”

Does this mean there’s more to come for the brand? A likely yes, but she won’t be spilling the details just yet. “Beautyblender has been a game-changer from day one, and you should expect the same problem-solving innovations to come in the future.” 

On beauty (and the beautyblender)

Being someone who gets excited with innovation, Rea mentions two of her favourite unconventional ways of using a beautyblender are as "a stain remover for clothes or to give your nail polish an ombre effect." Something she wishes people would avoid though is not wetting the sponge when using it. “I can’t tell you how many times people tell me they don’t wet their blender. Wetting the blender is essential. You’ll see how flawlessly makeup goes on your skin when you use it damp.”

Rea Ann Silva with the beautyblender Bounce foundation

When asked about her makeup kit essentials, Rea lists Jurlique’s Rose Hand Cream, Too Faced’s Better Than Sex Mascara, NARS’s Radiant Creamy Concealer in Medium 2 Ginger, Dior Addict’s Lip Glow in 001, and Jao’s Hand Sanitizer as her go-tos.

As far as beauty lessons go, the beautyblender founder points out that her biggest advice she's received for both business beauty was this: “Listen to your intuition. It doesn’t steer you wrong.” 



Another week has begun. Instead of pining for the weekend that has gone, let’s celebrate all the good that is to come. Urban Decay Glitter Rock Collection and Netflix’s new fashion competition series are just a couple of things you can look forward to starting this week. Want to know other exciting updates? Read on to get your week on a great start.


Sparkle out loud with the upcoming Urban Decay Glitter Rock Collection

Urban Decay Glitter Rock Collection

Turn it up and make your looks even more fab! The new Urban Decay Glitter Rock Collection is coming to Singapore’s shores this week. The collection features an eyeliner, an eye pencil, and a glitter gel — all of which come in shimmery shades that are fit for all occasions. Try them out this 23 May when they come out in all Sephora stores and in the freestanding Urban Decay store at Ngee Ann City.

ZALORA partners with NBCUniversal to air Style Me Now, their first-ever TV show

Fashion fans across Asia are sure to delight in ZALORA’s latest offering. Hosted by social media star Nicole Andersson, Style Me Now will bring four women across the region in a life-changing journey that opens them up to the world of style and beauty. Catch the show as it airs on DIVA on 20 May at 8:25PM and on E! on 26 May at 9:00PM.


Watashi+ by Shiseido Singapore brings all your favourite Japanese beauty brands to Shopee

Shopping for your favourite Japanese beauty products is now easier than ever. You can get Shiseido’s beloved drugstore beauty brands on Watashi+ on Lazada, Redmart, Shopee, and Add an extra touch of confidence in your beauty with brands like Anessa, Senka, Tsubaki, Ma Chérie, and Za Cosmetics. Shop ‘til you drop online and get exclusive offers and gifts when you buy at Shopee until 31 May. 

Lady Gabriella Windsor ties the knot in a classic wedding dress

In true Royal fashion, Lady Gabriella Windsor chose a classic silhouette for her nuptials with Thomas Kingston. Designed by Italian designer Luisa Beccaria, the full-length ensemble had a sheer lace neckline and sleeves complemented with floral detailing. The bride wore the traditional-style gown with the Kent City of London Fringe tiara, the same piece worn by her mother and grandmother in their own weddings. The wedding took place last 18 May in Windsor Castle, just a day before Prince Harry and Meghan Markle’s Wedding anniversary.


Queer Eye’s Tan France and Alexa Chung are hosting a new Netflix series

Another fashion series is coming our way soon with Netflix’s new fashion competition series. Titled Next In Fashion, the show will feature 18 experienced designers competing in a series of challenges. Queer Eye’s Tan France and British fashion multi-hyphenate Alexa Chung are set to host this exciting 10-episode show. We're all excited but Netflix has yet to announce the release date. While waiting, why not see Tan France as he lends out fashion advice on Queer Eye?

Missed last week’s bites? See them all here.



Makeup allows for plenty of self-expression. Sometimes, it’s not just how it looks on your face that matters but what you decide to put on. Currently, there are lots of options in the cosmetics industry. This allows women to choose what best suits their beauty philosophy. Yet the concept of halal beauty is less frequently talked about.

What is halal beauty?

A common misconception about halal beauty is that it’s simply natural or vegan. Halal beauty is more distinctive in that its composition and production must adhere to the tenets of Islamic law. That means no alcohol, no genetically modified organisms, and no ingredients derived from animals. This is so because halal is believed to not only affect what Muslims should eat but also what cosmetics they wear (in part because lipstick, for example, gets ingested when you lick your lips or eat). Curious? Here are some of the brands to know if you’re interested in checking out halal-certified products.


Halal beauty brand Chriszen Match Matte Serum Foundation MN 215 Nude Beige

Chriszen Match Matte Serum Foundation in MN 215 Nude Beige, MYR56.90/~SGD19

Chriszen is a leading halal beauty and skincare brand in Malaysia. Their focus is to provide quality products innovated with science and creativity that embody beauty and glamour with a Southeast Asian touch. Their Match Matte Serum Foundation boasts of 11 active ingredients such as Oat Kernel Extract and Red Sea Algae to provide hydration, whitening, anti-ageing, antioxidant, and anti-pollution benefits.

Talent Cosmetic

Halal beauty brand Talent Cosmetic Sunwoo Cosme BB Pact,

Talent Cosmetic Sunwoo Cosme BB Pact, MYR101/~SGD33

Talent Cosmetic unites the best of K-beauty with halal principles. The first to acquire halal certification for cosmetics in Korea, Talent Cosmetic aims to bring K-beauty’s high-performing and aesthetically appealing makeup and skincare to a wider audience. Many love their Sunwoo Cosme BB Pact for its non-oxidising, lightweight formula and pearly glow finish.

Wardah Beauty

Wardah Beauty Perfect Curl Long-Lasting Mascara

Wardah Beauty Perfect Curl Long-Lasting Mascara, price unavailable

Wardah Beauty takes beauty seriously and this can be seen through their in-site Skin Analyser, which selects the best products for your skin type. They’ve also been a firm champion of women empowerment by lending their products and services to local designers at Jakarta Fashion Week. Their Perfect Curl Long-Lasting Mascara is enriched with Argan Oil to offer extra nourishment for fine lashes.

Zahara Cosmetics

Zahara Cosmetics Golden Goddess Palette

Zahara Cosmetics Golden Goddess Palette, MYR36/~SGD12

Zahara Cosmetics prides itself in bringing “beauty without compromise” and celebrating diversity for all. Their products are carefully selected and made with the customer’s interests in mind, with shade selections curated from numerous polls and surveys. One good example is their Golden Goddess Palette, an eyeshadow quad of richly pigmented and flattering neutrals.

Amara Cosmetics

Amara Organic Lipstick in Burgundy Blush

Amara Organic Lipstick in Burgundy Blush, MYR43/~SGD14

Amara is well-known for being the first halal-certified and all-natural cosmetics manufacturer in North America. They make use of plant-based ingredients and everything from the texture, smell, and the product packaging is taken into consideration to make everything appealing for both Muslim and non-Muslim women. Their Organic Lipstick — which is made of vegetable oils, waxes and mineral pigments — is one of their bestsellers.


Sampure Minerals Glamorous Nail Polish

Sampure Minerals Glamorous Nail Polish in Harmonic Tan, MYR74/~SGD24

Sampure is a multi-award-winning UK halal beauty brand popular in Europe for its delicate makeup products. They focus on developing pure mineral cosmetics with a luxurious look and feel. Their breathable Glamorous Nail Polish is free of harsh ingredients like formaldehyde and parabens, with a mica-based chip-proof formula to boot.

May these halal beauty brands encourage a new perspective in approaching beauty!

(Cover photos from: @chriszen_official)

Next, check out this guide to clean beauty.