With Shaun McCabe
When asked to describe ASOS in three words, Shaun was quick to answer with, "Affordable London Fashion;" and that is indeed what ASOS is all about: bringing the edge and uniqueness of London fashion to just about every continent.
Carrying over 850 brands as well as its own clothing line, ASOS is all about affordable fashion that is hip, chic, and in-tune with the latest trends from London and around the world. One of the more interesting facet of the brand is that it isn't just about providing a wide selection of clothes. At its core is their well-curated selections that have been expertly selected and styled to suit a variety of fashion tastes.
Essentially, ASOS is all about killer-style made affordable--as seen in the wide reception it has garnered all over the world, with its pieces popping up in clothing hauls from some of the top YouTubers in the world and even into the wardrobe of celebrities like Taylor Swift, Vanessa Hudgens, and Selena Gomez.