Brand Feature: London Fashion From ASOS | Clozette
We may be in the midst of Spring/Summer but that doesn't mean we can't start getting excited over the upcoming Autumn/Winter season that'll bring about a shift in fashion choices and colour palettes.  So while we were at the #ASOSAW15 Preview in Shanghai, China last month, we got the chance to chat with Shaun McCabe (ASOS International Director) and got him talking about all things ASOS.



With Shaun McCabe


When asked to describe ASOS in three words, Shaun was quick to answer with, "Affordable London Fashion;" and that is indeed what ASOS is all about: bringing the edge and uniqueness of London fashion to just about every continent.


Carrying over 850 brands as well as its own clothing line, ASOS is all about affordable fashion that is hip, chic, and in-tune with the latest trends from London and around the world. One of the more interesting facet of the brand is that it isn't just about providing a wide selection of clothes. At its core is their well-curated selections that have been expertly selected and styled to suit a variety of fashion tastes. 




Essentially, ASOS is all about killer-style made affordable--as seen in the wide reception it has garnered all over the world, with its pieces popping up in clothing hauls from some of the top YouTubers in the world and even into the wardrobe of celebrities like Taylor Swift, Vanessa Hudgens, and Selena Gomez.


So with all that hype around the brand, one question remains: is their Autumn/Winter line truly worth the wait?



We say, YES! From its eclectic mix of pieces to its strong attention to detail and fabric, it's definitely making us wish that Summer would soon come to an end so we would have an excuse to update our wardrobe with their latest pieces.


Don't believe us? Here's a peek at the items spotted at the recent #ASOSAW15 Preview:


But before we get you all excited for ASOS' upcoming Autumn/Winter line (and we hope you do get excited--because we have a surprise coming up in the next few months!), here's a run down of some of our favourite Summer-ready pieces. After all, with the weather in our region, you can never have enough Summer pieces in your wardrobe.

Click next to see our top 5 Summer picks from ASOS >>

Skater Skirt


When it comes to channelling that sweet, flirty summer look--nothing beats the fun hemline and cut of a skater skirt. It's flattering on every body type, cinching you at the waist with a flared hemline that makes you look slimmer and curvier. This skater skirt from ASOS ups the game with its flippy hem for that added oomph to your summer style.


Get The Look

Black Top: USD $23 (click here to purchase)

Skater Skirt: USD $19 (click here to purchase)

Heeled Sandals: USD $56 (click here to purchase)



[click here to see the weekly best-sellers on ASOS]





White Flowy Dress


We all need that one white floral dress in our wardrobe to add a dash of neutral to our otherwise bright, colourful Summer fashion. So for days when you just want to quickly throw something on but still look sweet and chic, ASOS has the perfect little white dress. Best thing about it: it's from their petite line--perfect for our petite Asian frame.


Get The Look

White Dress: USD $28 (click here to purchase)

White Sandals: USD $65 (click here to purchase)

Accessories: From USD $15 (click here to purchase)



[click here to see the weekly best-sellers on ASOS]



High Waist Jeans


Nothing amps up the nonchalance of Summer than a pair of distressed high waist jeans. With the heat of the Summer, it's the perfect season to ditch skinny jeans in favour of looser cuts with more breathing space. Our favourite way to style this is with a crop top and a pair of black sandals for a fuss-free look with a dash of street edge!


Get The Look

Top: USD $28 (click here to purchase)

Jeans: USD $32 (click here to purchase)

Chunky Sandals: USD $56 (click here to purchase)



[click here to see the weekly best-sellers on ASOS]



Shift Dress


That 70s retro-vintage vibe is back this Summer and we're absolutely in love with the trend. It's all about loose structure with retro detailing in the hem and neckline. This ASOS Shift Dress is even better with it's bright pop of colour to complement the season. Pair it with black wedges or ballet flats and you're good to go for a night out. 


Get The Look

Shift Dress: USD $65 (click here to purchase)

Heeled Sandals: USD $92 (click here to purchase)



[click here to see the weekly best-sellers on ASOS]



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Basic clothing didn't seem to impress people back when other trends became popular but now, it is considered a trend! The style is synonymous to casual, laid back looks that makes use of your wardrobe essentials such as denim, t-shirts, sweaters, coats, slacks, and such. It is a style that is loved by everyone, including our very own Clozette community!


Here are our top 5 favourite basic looks for this week!


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CelineChiam

(clozette.co/CelineChiam)



Clozette Ambassador CelineChiam effortlessly styles her basics and match the colours of the season. A pastel pink top and grey outerwear with a pop of yellow is what makes this casual look stand out. 

stephiielim

(clozette.co/stephiielim)



Of course, monochrome is still going strong! Clozette Ambassador stephiielim styles hers with a sporty vibe in this coordinated look. We love the garterized hem lines of the top, it's just like how our K-pop idols dress up! 



fashbrown

(clozette.co/fashbrown)



Styling basics is one of fashbrown's strongest assets. For this look she mixed and matched textures-- a suede tan jacket, a striped top, and a denim skirt for a retro-inspired look we love. The sling bag finishes everything off flawlessly.



yesjune

(clozette.co/yesjune)



Who knew basics can actually look funky and girly at the same time? yesjune brings "basic" up a notch by matching her tulle skirt with a basic black tee, tan backpack, and rubber shoes. This is a look that steals the scene wherever she goes. 



itsjustroxy

(clozette.co/itsjustroxy)



Last but not the least is itsjustroxy's boho-inspired look with a bit of boyish vibe. A cropped top and ripped denim jeans can take you a long way if you know how to style it. This one went all out with a pair of sunnies, hat, and floral kimono. 



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(cover photo from Lexiepuzon)


Memories are the best thing that we can take with us when we grow up. They remind us of our youth, worthwhile moments, and a worthwhile piece of time that we can never get back. That's why Summer is full of things that make our memories worthwhile. 


Let's take a look at how our free-spirited Clozette Ambassador Lexie Puzon makes new memories this season! 


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What do you love most about summer?

First of all, a year without summer is like a week without Friday, pepperoni pizza without the pepperoni, and lastly it's like a road trip without the music & singing endlessly. What's the point? Exactly. What I love about summer is it wraps you around like a good ol' sweater. This is the time of your life that you can be as free as a bird, go adventures wherever you want and not think about the deadlines. It is the time where the sun is out and it's time to get tan and bask under the sun all day. It's where you make the most of your break and live your life to the fullest and check off those things you've been itching to do!


How was your recent trip to Baler different from your other travels?

My recent trip in Baler was pretty amazing. It's different from my out-of-the-country trips because our country is known for it's beautiful islands that we can call ours. I realized the beauty of our The Philippines and how we should be proud of it. It was different because I was just not on a vacation, but I was also seeing the kind of life they have there (all thanks to my sister who lived there for a month) It's the one trip I keep close to my heart.





Do you have a particular go-to summer outfit or makeup look? 

My go-to-summer outfits would be anything crocheted, off-shoulder tops, tropical prints, and Birkenstocks. I love this look because you can never go wrong with it! It instantly gives you that stylish, refreshing summer look. It also gives that bohemian vibe that I love. The pop of tropical colors and the coolness it gives to our eyes definitely seeks attention without being intimidating, and the daintiness of the color creates this approachable and positive vibe all around you. All you need is to find the most flattering cut for your body and you're good to go. 




As for the makeup, I would go for light and effortless look by using my Max factor BB cream 3 in 1 foundation. It's a foundation, sunscreen and foundation all in one. Then a lip gloss to keep the whole look refreshing that will definitely go with my sunkissed skin.






What was your most memorable summer trip and activity? 

The most memorable activity would be riding a japanese bike by the bay in Baler. Mainly because it was my first time to experience such a view. My view was by the ocean while seeing the sun set with the air going through my spine. It's an experience that I want to savor. 




Other than travelling what are the other things you do to make new memories this season?

Normally, I go to more humble coffee shops that are waiting to get discovered and blogged about it. Also, I find adventures within the city such as museums, festivals, and concerts.





What makes you excited about travelling? 

What excites about travelling is wandering around and finding pieces of myself along the way. But the best thing is the feeling of fulfillment.




Do you have any tips to share for our Clozette girls who'd like to maximize their summer and make new memories?

My advice would be, for every adventure is an opportunity to unravel the great unknown--don't hesitate to grab it. As the saying goes "You'll never know if you'll never try". And after a while, the sun will set again and rise, and each time it does we just learn to admire its beauty--just like our tanlines and sunburns that will eventually fade. Summer is just like that when the waves touch our toes by the shore, they leave footprints in the sand. That's how you should remember every summer adventure.



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