Review: Is The Browhaus Plasma Eye Lift The Answer To Undereye Problems? | Clozette

One of the first parts to show signs of ageing is the delicate eye area. The thin skin around the eyes makes it more susceptible to damage causing problems such as puffiness, dark circles, fine lines, and wrinkles. Fine lines are no strangers to our Digital Media Manager, Vicky Wong. who was invited to try out the  After trying various eye creams and lifting serums in the market, she was still hard-pressed to find the one which would effectively reduce them. So she was open to experiencing Browhaus Plasma Eye Lift and to test the Wide Focus Eye Cream. Hearing that the treatment suggested a lifting effect on the eye area, it inevitably caught her interest. How is it different from other treatments in the market? Let's find out. 

Browhaus SG

Unlike most professional eye lift treatments, the Browhaus Plasma Eye Lift is a non-invasive procedure that doesn’t require any downtime. It uses a plasma jet to treat the eye area in three ways. First, ionised gas particles from plasma purify and sterilise the skin. Next, it primes the skin for better absorption. Finally, it stimulates collagen and elastin-production resulting in a visibly lifted, firm, and smooth eye area. Moreover, the treatment also improves circulation and strengthens the skin’s defence against signs of ageing.

Meanwhile, the Browhaus Wide Focus Eye Cream is a multi-purpose eye and lip treatment product. Created with Nanomax® technology, the cream contains a powerful antioxidant blend of Coenzyme Q10 and vitamins C and E to nourish cells and protect the skin. In addition, it features active ingredients Boerhavia Diffusa Root Extract, Liposome Soy Isoflavones, and Olive Squalane to strengthen, brighten, and moisturise skin respectively. If this all seems promising, read on to learn what Vicky has to say about the experience.

First Impressions on the Browhaus Plasma Eye Lift and Pre-Procedure Prep

Browhaus Counter

Vicky came to the session without any former experience with other treatments. The reason for this, she shares, was that she was initially sceptical about beauty treatments because of their consequences and downtime. Nevertheless, she received a hospitable welcome at Browhaus.

Browhaus Eye Lift Machine

Prior to the procedure, the therapist also showed Vicky the device she’ll be using and explained that the procedure will take around 20 minutes for each side of the eye.

The Browhaus Plasma Eye Lift Procedure and Thoughts on the Wide Focus Eye Cream

Browhaus’s Plasma Eye Lift Procedure was refreshingly simple. Vicky explains, “For the first step, the therapist used a jet applicator to purify and sterilise the skin area around my eyes before she proceeded to the second step where she used the spot applicator for lifting and reducing wrinkles and fine lines.” Was there any discomfort involved? Vicky says, “My therapist pre-empted me that I would experience slight heat when the spot applicator was used, and I did feel it but it didn't cause any discomfort for me. The pulsations were quite tiny and the overall process was a pleasant one.”

Browhaus Plasma Eye Lift

For an experience that was both quick and painless, the results were actually quite surprising. Vicky shares, “The therapist showed me the photos taken before and after treatment, and I was pretty impressed that a single treatment actually brightened my eyes with a visible firming effect in my eye area.”

Browhaus Eye Lift

To optimise the results of the procedure, Vicky was also asked to try out Browhaus’s eye cream. After trying dozens of high-end and drugstore options, what can she say about the Wide Focus Eye Cream? “The packaging is really colourful and cute, which totally brightens up my mood like how the treatment brightens up my eyes. Using the round spatula to apply the cream around my eye zone, it also helps to massage the cream onto my skin and increase blood circulation. The cream is quite nourishing and I even applied it on my chapped lips as lip treatment.”

Overall Thoughts

All in all, the experience was very pleasant. “Although the price is slightly on the high side, I don’t mind trying it again since the outcome is so convincing.” Those who struggle with stubborn fine lines and wrinkles might consider the Browhaus Plasma Eye Lift as an alternative option to more intensive, surgical procedures. At SGD600 per session, it’s quite pricey though considerably cheaper than going under the knife. Still, it’s a good choice for a quick and pain-free treatment with fast results. For those who are looking for a serious eye cream that’ll maintain the health of their eye area, the Wide Focus Cream at SGD158 is a good option.

Find out more about Browhaus treatments here.



When it comes to skin health, we know that looking great on the outside is largely an effect of being well on the inside. Which is why when a new product promises to work with the skin’s natural processes, we’re all ears. Such is the idea behind SOFINA, a Japanese skincare and cosmetics brand by Kao. SOFINA’s philosophy is driven by “holistic beauty science” and its products claim to work with the skin’s surface and base (or what they call DODAI) abilities to improve overall skin quality. Recently, they launched an updated version of their bestselling product, the SOFINA iP DODAI Essence.

The SOFINA Essence and SOFINA Beauty Supplements

sofina essence

The SOFINA iP DODAI Essence is well-known in Japan, having ranked as the number one essence in 2017. But the new formula is a bit different in that it includes a carbonic acid-retaining oil solution, which enhances blood circulation. Every day, we are exposed to environmental stressors that can speed up skin ageing. Our skin’s restorative abilities are disrupted due to poor lifestyle habits, too, making us prone to skin issues. The SOFINA iP DODAI Essence, however, is able to penetrate deeply into the skin and the more carbonic acid is absorbed, the better blood flows to deliver oxygen and essential nutrients to cells and carry away harmful toxins. The result? Moisturised, firm, and beautiful skin that is healthy from within.

The SOFINA iP DODAI Essence has two variants: the original design in blue and a special limited-edition version in pale pink with feather motifs. In an effort to target overall body health, the brand is also releasing the Sofina iP Chlorogenic Acids Beauty Supplement.

sofina supplements

These fruit-flavoured drinks contain a blend of plant polyphenols, chlorogenic acids, collagen and vitamin B6 to regulate blood flow throughout the body. The caffeine-free formula makes it perfect for drinking before you sleep, helping your skin to regenerate overnight leaving you with a healthy glow the next day.

The SOFINA Beauty Power Station

Visit the SOFINA Beauty Power Station at Isetan Scotts to avail of an in-depth skin analysis with personalised beauty and skincare advice. The analysis will test your overall skin condition using key components such as hydration, ceramide, and sebum levels. It will also test your skin ability to see how strong your protective barrier is against aggressors. Finally, it will test how well your blood circulates to enable healthy skin function. This way, you get to understand your skin better and you can effectively address its needs. 

With the SOFINA iP DODAI Essence, now you can embrace skin health on a deeper level. 

SOFINA products are available at the SOFINA counter in Isetan Scotts.



These awesome headlines will be the cherry on top of your fantastic week. From a collaboration between a popular clothing chain and a luxury brand to the debut of an exciting makeover show in the region, here are the latest updates that will kickstart your weekend on a good note.

H&M x Giambattista Valli

Here's something that will perk up your ears: Giambattista Valli and H&M are doing a collection together and it's called Project Love. If you've always wanted a piece of haute couture, this collaboration may just make your fashion dreams come true. Some of the coveted pieces have already been debuted at the Cannes Festival. Muses Kendall Jenner, Chris Lee and Chiara Ferragni are just some of the famous style personalities to strut down the red carpet decked in designs from the anticipated collection. Basing on what we've seen so far, it looks like the Italian designer is bringing drama and flair to a new level. 

Style Me Now to air on E!

Zalora Style Me Now Nicole Andersson

ZALORA, in partnership with NBCUniversal, will soon air their makeover-themed show on E! channel this coming 26 May at 9 PM. The makeover show will not just focus on the typical fashion and beauty revamp but some lifestyle aspects will also be explored. Elias Pour, ZALORA Group’s Chief Marketing Officer said, "The show offers strong and relatable content and the added voice from our influencers gives it a flavour that everyone would be able to genuinely enjoy and connect with." You can also catch reruns at Diva channel every Wednesdays at 12 AM and Saturdays at 5 PM.

Huxley releases its latest cushion foundation

Huxley Cushion Foundation

Korean beauty brand Huxley just released their latest cushion foundation formula called Cover Cushion; Own Attitude. It claims to provide long-lasting high coverage for a flawless look that lasts from morning to evening. Compared to its predecessor, the Moist Cushion, which is great for people with dry-sensitive skin, this variant works best for oily-combination skin with its mattifying finish. Will you grab one?

PUMA announces a new collection with Selena Gomez

PUMA Selena Gomez

You would think that after partnering with Pantone and Buffalo London, PUMA will take a break from collaborations but it looks like the brand is not slowing down anytime soon. Their latest endeavour? A collection with Selena Gomez that's inspired by the actress's journey from her hometown in Grand Prairie, Texas to her fast-paced life today in Los Angeles. The Spring/Summer 2019 collaboration features two brand-new shoe styles, laid-back apparel and travel-ready accessories. "I wanted to create something that could just be mixed and matched, but that would also go perfectly with any other piece you have in your closet," Selena said. The Selena Gomez (SG) X PUMA SS19 collection is available in stores now. 

Bally's First Eyewear Collection

Bally First Eyewear Collection

Bally unveils its Spring 2019 eyewear collection, the first of its partnership with the renowned luxury eyewear specialist Marcolin Group. It will include both sunglasses and optical offerings for men and women. The theme of the collection pays homage to the warm glow of a California sunset and the eyewear pieces reflect the 'Wanderlust' mood and palette of Bally's Spring/Summer 2019 collection. From retro luxe design to geometric take on classic pilot style frames, you'll surely find one that suits your style.

(Cover photo from: @chiaraferragni)

Don't miss the updates from earlier this week. Click here to catch up.