Sometimes, it’s difficult for us to find clothes to wear. Despite our closets bursting with different sorts of pieces, it’s a challenge for us to find our OOTDs because there are tons of factors to consider. We can only mix and match clothes up to an extent. But can you imagine a life where you don’t need to shop for new clothing? No more seasonal wardrobe de-cluttering and revamping. Just simply send a fashion company of a photo of yourself, and you could have your choice of clothing edited onto you in an instant.
Digital becomes reality
It seems like quite an interesting sci-fi material, but it’s actually a concept that already exists today. Due to reports of influencers buying outfits for single-use to post on their feeds, Scandinavian fashion retailer Carlings released their first-ever digital clothing collection last November. The line included 19 genderless, sizeless futuristic pieces. The digital clothing was sold from EUR10 to EUR30 (~SGD15.31 to SGD45.92) and customers simply supplied a photo that was manipulated by Carlings so they appeared dressed in it. Several influencers were hired to promote the line and it sold out in a week. Because of its positive response, the brand is now working on a second collection to be released this season.