Would You Try Out Digital Clothing For The ‘Gram? | Clozette


Sometimes, it’s difficult for us to find clothes to wear. Despite our closets bursting with different sorts of pieces, it’s a challenge for us to find our OOTDs because there are tons of factors to consider. We can only mix and match clothes up to an extent. But can you imagine a life where you don’t need to shop for new clothing? No more seasonal wardrobe de-cluttering and revamping. Just simply send a fashion company of a photo of yourself, and you could have your choice of clothing edited onto you in an instant. 



Digital becomes reality



It seems like quite an interesting sci-fi material, but it’s actually a concept that already exists today. Due to reports of influencers buying outfits for single-use to post on their feeds, Scandinavian fashion retailer Carlings released their first-ever digital clothing collection last November. The line included 19 genderless, sizeless futuristic pieces. The digital clothing was sold from EUR10 to EUR30 (~SGD15.31 to SGD45.92) and customers simply supplied a photo that was manipulated by Carlings so they appeared dressed in it. Several influencers were hired to promote the line and it sold out in a week. Because of its positive response, the brand is now working on a second collection to be released this season. 


Looking back



If we’d look at the games released in the past few decades, people spending real money on digital clothes isn’t a new concept at all. There’s been the Kim Kardashian: Hollywood game, where users could dress her up in designs from Karl Lagerfeld, Balmain and more, which you could buy in virtual currency you earned in-game or with real money. There’s also Moschino, who earlier this year, in line with their The Sims-inspired fashion collection, also virtually released a specially-designed hoodie that could be used in the simulation game.



All for practicality



With people living more and more of their lives online, it’s not surprising that digital clothing is expanding outside gaming. After all, it’s pretty convenient. Because all your clothes exist in the virtual world, you save space in your wardrobe and you don’t have to go through a Konmari session at the end of every month. It’s also considerably cheaper, as opposed to buying garments that you’ll use only once for a photo. There’s no need to worry about sizing as well because these virtual clothes are literally one-size-fits-all. Lastly, and perhaps its greatest attribute, is that buying these can reduce our Carbon footprint because it skips all the production and shipping processes.




Sacrificing some joys



Still, with all its positives, there are bound to be some cons too. With digital clothing, the tactile experience of wearing your clothes is lost to us. You can no longer feel giddy as a silk dress slides smoothly on your skin, or feel the comfort of fleece knit sweaters. That empowering feeling of fashioning clothes that slay wouldn’t be present if we opt to digitise it instead.

 

With the Carlings first digital collection receiving positive response, this modern concept can undeniably rack up profits. It’s a greatly sustainable idea that can be catered for influencers and other people who show much of their lives online. Not to mention, it definitely has potential to expand the creativity of designers and wearers looking for other ways to explore their styles. But, it’s quite hard to imagine that it would sell to those who live without posting much on their social media. Whether or not it will pass as a fad or remain in the next few years, only time will tell.


(Cover photo from: @carlings_official)


For now, here are ways to style your fave jeans and shoe pairings.

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The monsoon season a.k.a. the rainy season has officially begun in most parts of Asia now, and we all know what that means as for our choice in footwear. We need pairs that will help us handle the weather and still ace the day in style. Thanks to today’s innovations in fashion, there are now a lot of water-resistant shoes aside from the usual bulky rain boots we grew up with. Check out some of our favourites.


Aigle Women’s Miss Juliette Bottillon Wellington Boots



This pair of sexy and sleek rain boots with heels for women has a five-star rating on Amazon for a reason. Aigle Women’s Miss Juliette Bottillon Wellington Boots are made of rubber and are manufactured by hand in France. It comes in colours of black, brown, green, auburn, amber, and navy. Get a pair here and match them with your favourite jeans and parka, or even with your favourite dress.


Melissa Doll III



At least once in a woman’s life, she has tried wearing a dress on a rainy day and felt the challenge of finding flats that will achieve the sweet look but also survive the downpour. This pair of doll shoes from Melissa named Doll III is perfect for that. It looks romantic, has a round-toe form, and is very feminine because it is topped with a metallic ribbon. But most importantly, it’s made of PVC inside and out, which will keep your feet dry and comfortable. Shop your own pair here.


Dr. Martens’ 1460 PRIDE


This unisex pair of 8-eye rainbow boots from Dr. Martens called 1460 PRIDE doesn’t simply and literally turn one’s gloomy day to a colourful one but also represent something meaningful. Walk with pride and stand tall with the LGBTQ community with this pair while matching it with a black or white shirt and your favourite jeans. It’s made durable and fashionable using high-quality materials that can also handle the rain.



Muji’s Water Repellant Organic Cotton Sneakers



It’s a must to include these Water Repellant Organic Cotton Sneakers from Muji in your rainy day essentials. These kicks come in low and high-cut type, fitted with removable cupped insoles that cuddle your feet firmly. The best feature of this pair? It’s pre-treated with water-repellent technology so you won’t have to worry about puddles staining its fabric. With its classic design and mono-colour, you can wear it to sport your favourite athleisure or casual wear. Also, check how affordable it is here.



Sam Edelman Tinsley Rain Boot



It’s not difficult to fall in love with this take on the Chelsea boots from Sam Edelman, the Tinsley Rain Boot. It's got pretty colours and elegant form. It has an inch of heels to add a bit of height but does not compromise comfort with its padded footbed inside. Wear them how you usually wear your suede Chelseas — with jeans and a shirt or a dress for a casual look or be bold and go boho under the rain with a long skirt. Take a closer look at these boots here.

(Cover photo from: Dr. Martens, Sam Edelman)

Done picking your shoes for the rainy season? Now let’s pick some chic jackets.




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Another month has come. Beat the Monday blues and take a quick break by reading the latest updates in the worlds of fashion and beauty. These hottest bites will surely give you excitement that lasts all week long. From Sophie Turner and Joe Jonas’ second wedding to the latest fashion releases — catch up on everything that happened over the weekend here.


Sophie Turner and Joe Jonas’ second wedding makes us swoon



After their surprise nuptials in Vegas last May, the power couple tied the knot once again in an elegant affair last weekend. Their celebration took place in two castles located in Sarrians, France: Château du Martinay for the ceremony and Château de Tourreau (which you can rent on AirBnb) for the reception. Sophie Turner and Joe Jonas’ second wedding was reportedly much simpler. White flowers and candles adorned the aisle as the Game of Thrones actress walked down in a long lace dress with light makeup. Photos have yet to turn up, but the ceremony was quite emotional, with the couple tearing up as they said their vows.


The trailer for the new Charlie’s Angels’ is finally here



You hear that right — the classic ‘70s series, after getting remade into a film back in 2000, is getting yet another reboot this year. Directed by Elizabeth Banks, who appeared in Hunger Games and Pitch Perfect, this version promises that it’s quite going to be different this time around. This version — which stars Kirsten Stewart, Naomi Scott, Ella Balinska, and Noah Centineo — is getting quite mixed reactions online. Whether it would be as fun as it looks in the trailer, we’ll just have to see when it comes out in theatres this November.


Kim Yoo Jung surprises fans at Laneige Water Bank Avenue


Kim Yoo Jung makes and appearance at Laneige pop-up in Singapore


Last 29 June, Kim Yoo Jung made a special appearance at Laneige’s Water Bank Avenue pop-up event held at Plaza Singapura. Sporting a radiant and dewy look, the Moonlight Drawn by the Clouds actress shared with guests her secrets to luminous skin, along with personal beauty tips and hints about her upcoming projects.



Basta 2 Mini bags launches exclusively on ZALORA


Basta 2 Mini bags in soft blush and metallic silver

Basta 2 Mini bags in soft blush and metallic silver, SGD76 each


ZALORA has just launched Basta 2 Mini, a compact instalment of the beloved Basta 2 bag launched back in 2018. The latest leather carryall is a collaboration between Asia’s bag specialist brand, Sometime by Asian Designers, and Malaysian fashion designer Alia Bastamam. The collection is available in 10 colours, and its chic and relaxed design can be worn over the shoulder or as a cross-body bag. Despite being small, Basta 2 Mini still has six practical compartments, a perfect bag to bring from day to night. 


Krispy Kreme PH’s OG Card gives you access to all things fun — and yummy



Krispy Kreme Philippines just launched the OG card today, 1 July. The OG card isn’t only cute. For only Php 195, it can unlock a lot of freebies and surprises during its one-year validity. For one, you can get a free half-dozen box of your fave Original Glazed doughnuts every time you buy a dozen of it. Not only that, but this card can also get you three Original Glazed doughnuts for free on your birthday month. We don’t know about you, but we’re definitely running to their stores to get one right about now.


(Cover photo from: sophiet)



Catch more of last week’s news here.

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