Instagram is one of the biggest social platforms for beauty and fashion today. From who's wearing what to which trend is hot, it has become a microcosm of the two industries and even a conductor of where it's headed.
But aside from the filtered photographs or curated feeds that people often see in this online space, a new but somehow fascinatingly eerie trend has been emerging: CGI and robots as beauty and fashion influencers.
You read that right! And we're not just talking about dolls or stuffed animals being dressed up and photographed — these are actual technologically created personalities signing brand deals and posing for spreads. But before we get into who's who, the idea of having a digital icon did not exactly start on Instagram.
Those who are into Japanese culture will definitely be familiar with Hatsune Miku, one of Japan's most popular 'idols', who is, yes, a humanoid persona. She's sold out hundreds of concerts, has sold probably millions of merchandise and has a very passionate following (as you can see in the video above). And since this idea of having a digital star with a massive following did not exist before, a lot of people were initially weirded out by the idea. But it seems like it is where we are headed now.