fashion . Feature

Discover How You Can Craft Your Journey At Clarks' New VivoCity Store

Featuring the Craft Sports AW21 collection & more


Clarks recently unveiled its latest store in Singapore at VivoCity and we were among the firsts to discover the brand’s Clarks Craft Sports Autumn/Winter 2021 (AW21) Collection. Catch our highlights from the store preview in the video above. Then, read on to find out how you can get your hands on a special perk at Clarks’ newly-opened VivoCity store!


Contemporary footwear for the comfort seeker


Entrance of Clarks VivoCity store in Singapore

The new Clarks VivoCity store is located at #01-122/123/134.


Located conveniently on the first floor of Singapore’s largest shopping haven, the new Clarks store at VivoCity offers an expansive footwear selection for both men and women. Each of the shoes is thoughtfully crafted with innovative features to provide wearers with both style and comfort. From casual flats and “do-it-all” heels to contemporary sneakers, take your pick from dozens of eye-catching designs displayed on the shoe walls and around the store.


Clarks Craft Sports Autumn/Winter 2021 collection

The new Clarks VivoCity store features the Craft Sports Autumn/Winter 2021 collection.


The store is home to the Craft Sports Autumn/Winter 2021 collection too. Upon entering the space, you’ll get to discover the key, must-have styles for the season, such as the Craft Lo Lace sneaker for men, as well as the Craft Cup Lace sneaker and CraftRun Lace sneaker for women.


Content creator Elaine Heng and Nattylifts

Content creators Elaine @mselaineheng (left) and Natalie @nattylifts (right) snapped a few “shoefies” in the Clarks CraftRun Lace sneakers during the store preview.


During the store preview, guests and content creators tried on their favourite designs from the collection, snapping a few “shoefies” by the store’s special display area as they experienced first-hand the style, comfort and versatility of Clarks’ shoes.


Acing #athleisure with the Clarks Craft Sports AW21 Collection


Clarks Men's Craft Lo Lace Sneaker and Women's Craft Cup Lace Sneaker

Left - Men’s Craft Lo Lace sneaker, SGD199. Right - Women’s Craft Cup Lace sneaker, from SGD199.


Launching progressively online and in-stores, the Clarks Craft Sports AW21 collection features #athleisure-ready footwear that will accompany you at every step of your journey. The Craft Lo Lace sneaker speaks the language of men who appreciate contemporary touches, innovative technology and premium materials. It boasts Clarks MI-X technology for maximum comfort and lightweight rebound, as well as recycled sketch mesh lining with Agion to keep feet fresh all day.


Meanwhile, the women’s Craft Cup Lace sneaker provides a chic touch to your ensembles with its versatile design. Crafted from quality leather, the sneaker has an ultra-comfortable Cushion Plus footbed and features sustainable elements, such as recycled laces and a recycled rubber outsole. Interested to learn more? Simply visit the Clarks Singapore website here or drop by any Clarks Singapore store today.


Celebrating craftsmanship with personalised shoelace tags


Close-up of personalised leather shoelace tag at Clarks VivoCity store

Guests were given the opportunity to personalise their leather shoelace tags.


Clarks celebrated its style-meets-craftsmanship philosophy with an in-store activity too. Guests were given the chance to bring home a pair of personalised leather shoelace tags, which helped to add a fun touch of personality to Clarks’ sneakers. A leather craftsman was specially engaged on-site for guests to witness and document the personalisation process up close.


Inspiring others to craft their journey


Woman uses phone to scan QR code at Clarks' new VivoCity store

Guests discovered inspirational quotes by participating in a QR code hunt.


To empower guests to confidently craft their own success and journey, Clarks organised an engaging QR code hunt activity as well. Guests were encouraged to seek and scan QR codes around the store to collect eight unique mobile wallpapers featuring inspirational quotes.


Coming soon! Clarks x Melissa C Koh


Clarks Singapore x Melissa C Koh curation collaboration

Clarks Singapore has teamed up with leading content creator Melissa C Koh (above) for a curation collaboration, which will launch on 24 September.


Last but not least, guests were given a sneak peek at an upcoming curation collaboration between Clarks Singapore and leading content creator Melissa C Koh, which officially launches on 24 September. We won’t give away too many details yet — but stay tuned to this space as we’ll be chatting with Melissa on all the exciting details behind this partnership.


While most of these highlights above were organised exclusively for the store preview, Clarks Singapore has also prepared a special perk for customers at its newly-opened Clarks VivoCity store: Simply spend over SGD180 nett to receive an exclusive bag tag, available while stocks last.


Craft your journey today with the Clarks Craft Sports Autumn/Winter 2021 collection. From now till 30 September, enjoy a 10% discount storewide or receive 20% off with a minimum purchase of two pairs of Clarks shoes at all Clarks Singapore stores. Terms and conditions apply.