beauty . Skincare

Clean Asian Beauty Brands You Need To Know

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When it comes to Asian skincare, there is an increasing number of clean beauty brands that have come out to revolutionise the way you take care of your skin. Clean beauty refers to products that are ethically sourced and made without toxic ingredients. But it’s not to say that they’re all-natural and organic. (You can read about the difference between the two here). Clean beauty brands use years of research to figure out which non-toxic chemicals will stabilise the formula and deliver the best results for your skin.

Clean beauty should be good both for your skin and the environment. Not only that, it subscribes to the “prevention is better than cure” adage, as Asian skincare is all about taking care of yourself so that you stay healthy and looking radiant rather than treating it after it becomes prominent. Now that the rest of the world is catching up, here are some of the clean Asian beauty brands you should definitely keep on your radar.


This company embodies the best features of clean J-beauty. They get their raw ingredients from biodiverse Asian countries and other parts of the world. Combined with clean technology and by eliminating toxins, they ensure that their products only feed your skin with nourishing ingredients for that enviable glow. DAMDAM’s range of products is all made in Japan, as the country has a reverential culture around bathing and skincare as well as being known for their thoughtful craftsmanship. Their must-try product: the DAMDAM Magic Drops, a balancing oil which comes approved by Parisian makeup artist Yacine Diallo for its non-greasy consistency.

Rooki Beauty

Rooki Beauty’s products are all made with superfood ingredients. By taking these superfoods and turning them into skincare products, they deliver the benefits of antioxidants, vitamins, and phytonutrients directly to your skin. Their products are all made in Japan and promise to deliver highly effective, beginner-friendly skincare through clean chemistry that will leave you with healthy, glowing skin after use. A sure must-try: the Superfood Saviour Crème, a potent moisturiser made from kale, lingonberries, and chia seeds.

Sigi Skin

Sigi Skin believes that healthy skin is happy skin. Furthermore, they believe that the right skincare regimen should bring your skin to its ultimate happy place. This Singaporean brand uses the most advanced Korean technology and pairs it with proven effective superfood ingredients to create their products — all without the use of unnecessary chemicals and fillers that could irritate the skin. Protect your skin from pollution-based irritants with their Dew Potion, an essence that comes in mist-form and filled with antioxidants.

Secret Nature

Secret Nature makes beauty and skincare products by sourcing ingredients from Jeju Island. Jeju Island is famous for its ethically grown, pesticide-free natural resources. Their mineral-rich volcanic soil and sparkling spring water are used to boost the benefits of skincare products. For a gentle yet effective makeup remover, why not give their Volcanic Ash Lip & Eye Makeup Remover a try?

Allies of Skin

This Singapore-based skincare brand was designed for the person with a busy lifestyle. For people who are always on the go, a simple and minimalist skincare regimen can be a huge plus. Their overall goal is to help your skin repair, regenerate, and reset itself so it’s always at its best. Allies of Skin includes a lot of reparative and preventative ingredients in their products so you’re not only taking care of your skin now, but you’re also taking care of it for the future. Pamper your tired skin with their best-selling Molecular Saviour Probiotics Repair Mist.

Kew Organics

Another Singapore-based brand is Kew Organics. This homegrown brand offers high-performance, water-based organic skincare that is readily absorbed into the skin and created to be suitable for our tropical climate. They use fresh, vegan, and non-GMO ingredients sourced from Canada and Japan in their products. They aim to "empower women with skin so naturally flawless that they can ditch their makeup" with their products. Their best-selling product is the Japanese Knotweed Coconut Hydra Cleanser, a gentle, non-stripping formula that detoxifies your skin for that youthful glow.


Singapore company alche{me} offers vegan, cruelty-free personalised skincare made especially for you. Their products are made-to-order, created through the use of Facial Recognition technology that provides an assessment of your skin. They also offer a classic range of cleansers, toners, serums, and masks that were made to suit the humid weather in Southeast Asia. If you have oily or combination skin, you should try their best-selling Clear & Mattify {me} Toner that's enriched with Iris root extract and Vitamin A — ingredients that help calm inflammation and purify the skin.

(Cover photo from: @damdamtokyo)

Delve deeper into the clean beauty craze here.