Create A Dazzling Everyday Look With These Makeup Faves | Clozette


Primping up before leaving the house is an important part of every beauty junkie’s daily routine. Even if we’re in a rush, we take extra time and attention to create our look and add colour to our day. For that, we need makeup products that won’t fail us even as we use them every day. Makeup products that deliver long-lasting results — whether you’re going for subtle elegance, feminine glam, or an eye-catchingly bold look for the day — are must-haves in our vanity kit. 


Still, searching for holy grail products is easier said than done. Tons of new palettes, hues, and shades are being launched by numerous beauty brands at a rapid pace. Because of that, there’s now an overwhelming number of options for us to choose from, which makes it undeniably difficult for all to narrow it down to what’s worth your dime. To help you out with that, for Clozette Beauty Heroes 2019, we at #TeamClozette rounded up our fave makeup products from all the launches this year based on testing and experience. Read on and see which ones could help make your daily makeup routine a breeze.


For a clean, spotless look


Clozette Beauty Heroes 2019 Concealers


Before anything else, make sure to cover all unwanted spots with a concealer. Got dark circles from pulling an all-nighter the previous night? Dab on a hardworking yet lightweight product on your problem areas before moving on to layer other products on top. Try out the IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer, Make Up For Ever Full Cover, NARS Radiant Creamy Concealer, TARTE Shape Tape, or Urban Decay All Nighter Full Coverage Concealer to look fresh when you start the day.



Cover all the bases


Clozette Beauty Heroes 2019 Foundations


Of course, don’t forget to strengthen your cover with a good foundation that perfectly matches your complexion. This will help even out your skin for an even more flawless look. What won our hearts this year gave us the best, fullest-coverage we can ask for. Estee Lauder Double Wear Foundation, Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, Giorgio Armani Luminous Silk Foundation, Hera Black Foundation, IT Cosmetics Your Skin But Better CC Cream were the most long-wearing bases we tried out.



For on-fleek arches


Clozette Beauty Heroes 2019 Brows


No look is ever complete without perfectly arched eyebrows. Darkly drawn-on brows are a huge no-no. So line your arches and keep them soft and natural by following the natural shape of your brows. Frame your features with Anastasia Beverly Hills Brow Wiz, Benefit Gimme Brow, Etude House Drawing Slim Eyebrow 1.5mm, L’Oreal Paris Super Liner Brow Designer 3-in-1, or with MAC Cosmetics Veluxe Brow Liner.



Add stunning colour


Clozette Beauty Heores 2019 makeup palette


Adding colour to your features is a sure-fire way to elevate your look. To achieve whatever vibe you’re going for the day, a versatile colour palette is your best friend. Choose one that features universal shades and finishes that can add depth not only to your eyes but also to all of your facial features. For the eyes, try the Anastasia Beverly Hills Modern Renaissance, Huda Beauty Desert Dusk, Kat Von D Shade + Light Eye Contour Palette, and Urban Decay Naked 2. For the face, give the Hourglass Ambient Lighting Edit Volume 4 a whirl.



Create a striking look


Clozette Beauty Heroes 2019 Eyeliners


Make your lids even more striking by topping all that colour off with a nice, sharp eyeliner. Defining your eyes with coloured eyeliners are now becoming a thing, but you can never go wrong with a neat black line. Products like Benefit Cosmetics Roller Liner, Kat Von D Beauty Tattoo Liner, Marc Jacobs Fineliner Ultra Skinny Gel Eye Crayon, Maybelline Eyestudio Hypersharp 0.01mm Liner, and Stila All Day Waterproof Liner will help you create those fierce cat eyes you’ve been aiming for.



Define your eyes


Clozette Beauty Heroes 2019 Mascara


To finish up your eye makeup, don’t forget to define your eyes with some good ol’ mascara. Volumising products that don’t clump are the key to lengthening and highlighting those lashes. Make your eyes stand out with Benefit They're Real Mascara, Lancome Hypnose Waterproof Mascara, L'Oreal Paris Cosmetics Voluminous Lash Paradise, Marc Jacobs Mascara Velvet Noir, and Too Faced Better Than Sex Mascara.



For a perfect pout


To achieve that soft, plump lips you’ve been wanting, it’s important to properly prep them before adding colour. Fresh products like Sugar Lip Wonder Drops Lip Treatment, Sugar Lip Treatment, and Sugar Rosé Tinted Lip Treatment Sunscreen SPF 15 are favourites that give your pout all the hydration they need.


Clozette Beauty Heroes 2019 Lips


Once that’s done, you can get on with giving your lips some colour. It doesn’t matter whether you’re more into mattes or glosses in subtle or bold shades. Just make sure you're applying something that doesn’t feel sticky. Vivid lippies that last are Dior Backstage Addict Lip Tattoo, Fenty Beauty Gloss Bomb, Fresh Sugar Lip Treatment, Innisfree Vivid Cotton Ink, and Yves Saint Laurent Rouge Volupté Shine Oil In Stick.



Enhance your features


Clozette Beauty Heroes 2019 Blush, Highlight, Contour Makeup Products


Finally, finish off your look for the day by enhancing your face shape. The holy trinity of blush, highlighters, and contours are the key to getting those defined features. Opt to contour your face with Burberry Beauty Face Contour Pen or get a subtler, sun-kissed glow with Fenty Beauty Sun Stalk'r Instant Warmth Bronzer. Then, add a soft colour to your cheeks with either NARS Orgasm Blush or TARTE Amazonian Clay Blush. Finally, draw attention to your cheekbones with BECCA Cosmetics Shimmering Skin Perfector Pressed Highlighter


Clozette Beauty Heroes is a curation of #TeamClozette’s top beauty picks based on testing and experience. We’re happy to have been able to try out many products in the past year, and we’re excited to share our favourites.



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The 'drunk blush' is probably one of the trendiest makeup looks in both the East and West today. Not only is it easy to do by simply extending your flush from cheek to cheek through the bridge of your nose but it also suits most face shapes and skin tones. But did you know that before it shot to fame in late 2018, it originated in Japan under the name Igari in reference to famous Japanese makeup artist Igari Shinobu?



While it's unclear whether she was the one who actually created the look, Igari's clientele of models and celebrities made Igari makeup one of the biggest makeup trends not just in Japan but also in South Korea since late 2015. Now, it's been a global trend strongly attributed to its Japanese origin, with many makeup artists and enthusiasts using it as a reference to create their own version of the look. Taking ownership of its popularity, Igari Shinobu, at present, continues to thank people in her current Instagram bio for naming the trend after her even after years of its debut. 



As Asian makeup looks tend to have the eyes as the focal point, what's dubbed as 'hangover makeup' does exactly that, mimicking a strong yet natural flush that's usually acquired when one is intoxicated. Soft and vulnerable-looking peepers, youthful blushing skin — that's the main goal. But how exactly do you recreate the perfect Igari makeup look as inspired by Igari Shinobu's original technique? Follow our step-by-step cues below to ace the look. 

Start with a clean and moisturised base


With Igari makeup being a minimalist look, you definitely want to bank on plump and smooth-looking skin to start off. J-beauty is quite simpler compared to K-beauty, and it usually puts emphasis on just three things: cleansing, moisturising, and packing on suncare (Japanese people love their sunscreens!). Making sure that you have these things on point before you start working on your actual base makeup significantly helps with that 'my skin but better' finish, considering that this look requires you to keep your foundation as light as possible. 


Igari makeup - clean and moisturised base

(Photo from: Secondsacharm)


Mochi skin


In contrast to Western makeup where everything is almost always full-coverage, J-beauty is all about keeping it sheer and dewy. However, compared to Korea's glass skin, which almost looks wet to the touch, Japan prefers the mochi skin trend where a velvety-looking finish is the most ideal.


To achieve this, use a thin layer of foundation (BB and CC creams are also preferable because of their skincare properties) to provide the lightest coverage, as well as balance the colour of your skin tone. While a second layer is not exactly recommended in order to prevent a thick and cakey look, make sure you buff your makeup completely before proceeding to the next step. Once you're done buffing, proceed to concealer.



Unlike Western makeup where it's all about drawing triangles under your eyes and using two shades of concealer for highlighting and correction, Japanese makeup is all about using concealers only for spot correction. This ensures that the thin and skin-like layer of the base is maintained, still allowing the skin to breathe and appear translucent. Cream concealers are also preferable given that they add extra dewiness to the base makeup's finish.


After this is done, dust the skin with the slightest amount of powder to set everything. In Japan, 'marshmallow' or 'mochi' powder formulations are quite common as they're not as heavy as Western powders and also have a slight sheen/mineral-like flecks of glitter on them to contribute to that glowy look. 



Kirakira + warm eyes



Speaking of glow and glitter, give your Igari makeup look a twist by enhancing your eyes with neutral shimmer eyeshadows. Kirakira, loosely translated to shining or glittering, is also another J-beauty trend that's present in almost every look in the region and one that complements the strong and exaggerated blush in Igari. Unlike Western makeup where you have to blend a multitude of colours to create an eyeshadow look, one to two layers of shimmer shadow (or four if you're feeling playful) is enough to channel the kirakira eye makeup (see above). Finish it off with a soft black or brown liner that you can even smudge for a subtler tightline and whip out your favourite mascara to seal the eye look. 


Know where to place your Igari blush


Ever noticed why cream blushers are bigger than tints or powder blushers in Japan? This is because creams tend to be easier to manoeuvre when recreating the Igari look compared to other blush forms. Unlike the drunk blush we know where the concentration is mostly on the apple of the cheeks and the bridge of the nose, the Igari blush has a variety of styles. The most common is placing the pigment under the lash line and just above the cheekbone like an extension of your undereye eyeshadow. 



In other variations, most of the pigment focuses on just the apples of the cheeks to deliver an innocent and youthful appeal. The nose blush also varies, with some focusing on the tip for an 'I'm feeling cold' type of look, while others dab the slightest amount of red on the topmost part of the bridge just to make it cohesive with the cheek colour. 





Contouring and highlighting are not as tedious in J-beauty as it is in Western makeup. Looks like Igari tend to use the blush and the soft eye look to complement a rather neutral and uncomplicated base. But if shading and highlighting is your thing, feel free to do so, as long as you remember that minimalism is key in the look you're recreating. 

Just bitten lips



Similar to South Korea, soft and diffused lips are also a thing in Japan. Colours that are barely-there are perfect for complimenting their preference of subtle beauty, which doesn't go any differently for the Igari makeup look. And if there's one thing that the rest of the world turned their backs to in the 2000s that Japan didn't, it would be lip glosses. Adding to the whole 'innocent' vibe, J-beauty still incorporates gloss into their chosen lip looks as it delivers youthful plumpness to one's appearance. 


(Cover photo from: @niki_sakino)


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Cult beauty brand Milani Cosmetics is coming out with an all-new, limited collection that will have all eyes on you: the Gilded Rouge Eye Palettes. We got dibs on seeing them first in a private event last 3 September in Ash & Elm at the Intercontinental Hotel, and we're excited to share what we learned! Read on to get to know the two eyeshadow palettes and three eye-and-face palettes that will help you get dripping in glam.


Milani Gilded Rogue Palettes Launch Event

Left: Milani's Beno Lim (@benolim) creates a full face of makeup on Clozette's Sabrina Wong using the Gilded Ember Eye and Face Palette.


For a night out in town


Gilded Noir Eyeshadow Palette

The Gilded Noir Eyeshadow Palette, SGD43.40


The Gilded Noir Eyeshadow Palette is perfect for the sultry lady with its noir-inspired pigments. Specially created for perfecting your night-time glam, this palette features highly pigmented metallic shades that brightly sparkle even in low lighting. With its matte black eyeshadow, you can create a sultry, smokey eye that's perfect for going to a club or an evening gala.


Gilded Rouge Eyeshadow Palette

The Gilded Rouge Eyeshadow Palette, SGD43.40


The Gilded Rouge Eyeshadow Palette also has a lovely selection of foils and shimmers. The brighter shades in this palette are perfect for creating looks to wear to cocktail parties and weddings. It's also the ideal palette to have when coming up with glam looks for a date night with your significant other.


For a day out


Gilded Ember Eye and Face Palette

The Gilded Ember Eye and Face Palette, SGD43.40


Inspired by the 2019 PANTONE© Colour of the Year, Living Coral, Milani’s Gilded Ember Eye and Face Palette hosts a total of nine burnt red tones, soft matte pinks, and highly saturated metallic shades. This warm-toned palette is versatile enough to create both day and night looks with its diverse range of shadows and textures.


Gilded Violet Eye and Face Palette

The Gilded Violet Eye and Face Palette, SGD 43.40


The Gilded Violet Eye and Face Palette was inspired by Ultra Violet, the 2018 PANTONE© Colour of the Year. It has a great combination of cool-toned purple hues and neutrals, perfect for an everyday chic makeup look or a subtle smokey eye for a dinner date.



For a makeup statement-maker


Gilded Jade Eye and Face Palette

The Gilded Jade Eye and Face Palette, SGD43.40


Lastly, the Gilded Jade Eye and Face Palette has the most daring colours in its package. Featuring bold greens and blues, this palette is not for the faint of heart. Packed with earth-toned browns, this palette asks you to commit to a bold eye look with its pigmented shadows. All three eye and face palettes come with two pearlescent highlighters that will perfectly complement any look.


Milani Muse Search


For the launch of this collection in Singapore, Milani also held a search for the new faces of their brand in Singapore. The search for the new Milani Muse ended last Sunday and the four winners will be announced on 13 September 2019. 


Meanwhile, you can already get your hands on each palette in their pop-up at Watsons Bugis Junction for the whole month of September. But don't fret if you can't make it there. Keep an eye out for the palettes in selected Watsons stores starting 10 October 2019.




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