Clozette Style Party: 3 Days Of Fashion & Beauty


When the idea of throwing the ultimate social party of the year first came into fruition, the first thing that came to mind was "Can we really pull this off?" As a social community of savvy and connected females across Asia, we definitely felt the pressure to create an event that celebrates and represents what Clozette is truly about: a close-knit community of fashion & beauty enthusiasts coming together to Create, Share, Discover, and Shop. 

So with that in mind, we set-out to launch Clozette Style Party at Suntec City, North Atrium. Together with our lead partners ASOS, LANEIGE, REDS HAIRDRESSING, and SUNTEC CITY, we created a 3-day event that truly encompasses the DNA of what it means to be part of Clozette. We brought together our Clozette Ambassadors, Social Media Influencer Francesca Tan, and International YouTube Stars Sunny Dahye and Morgan from The Beauty Breakdown to be part of our first-ever Beauty & Fashion Show

We then created a space for all our guests to easily share their experience through Instagram-worthy activities and a photo-printing booth courtesy of our friends from Since discovery is such a big part of what Clozette is all about, we also introduced up-and-coming brands and launches such as the delicious coffee from Cafebond, the luxurious spa facilities at Calla Spa, the new makeup collection by Laneige, nail and brow-shaping services by Milly's, the new SS16 collection by ASOS, and notable Asian designers from BYSM, Womb, Straits Establishment, and Mporium.

And finally, we also gave our community another reason to shop at their favourite online boutiques such as Caraters, Reebonz, ASOS, and CommandP; or get their hair done at REDS Hairdressing through discounted vouchers and freebies available at the event. 

Since we're still buzzing from our wonderful 5th anniversary party, scroll through for a roundup of some of our favourite moments from #ClozetteStyleParty in Singapore!


Descendants Of The Sun Makeup Demo

& YouTube Stars Meet and Greet

With the hype around Laneige being a part of Descendants of the Sun (did you spot Doctor Kang quickly touching up with the Two Tone Lip Bar during the 1st episode?), we spent an evening with Laneige's Head Makeup Artist, Tina, for a quick makeup demo recreating Song Hye-Kyo's look on YouTube Star Sunny Dahye.

The demo was followed up with a fun Meet & Greet Session which gave YouTube fans a chance to mingle with Sunny and Morgan from The Beauty Breakdown.

Streaming LIVE on Facebook

A big part of what makes Clozette unique is our regional community. So we wanted to give everyone a chance to experience #ClozetteStyleParty no matter where they may be. So we streamed Live On Facebook a special interview with our guest stars at Studio M Hotel and even the entire Beauty & Fashion Show at Suntec City North Atrium!

Snapping our favourite looks from Reebonz

If you dropped by at the event on the 21st and 22nd April, you'd have seen our fashion installation courtesy of Reebonz, the trusted online platform for luxury products. It gave everyone a sneak peek at some of the looks presented on the runway as well as a chance to win Reebonz vouchers at our Snap & Share Instagram Contest.

A dose of good coffee from Cafebond

Everyone was treated to a good dose of cold brew coffee courtesy of our friends from Cafebond who were selling these at $2 per bottle. With the weather heating up in Singapore, the bottle of cold brew was a great way to refresh and recharge!

Primping our nails and brows at Milly's

What's a fashion and beauty party without a bit of pampering? Our guests were treated to free nail and brow-shaping services courtesy of our friends from Milly's!

Spinning the wheel at Suntec Rewards for instant prizes

Everyone loves to win instant prizes and our friends from Suntec Rewards made everyone's day with their Spin-The-Wheel-And-Win booth. Guests had the opportunity to win selected Suntec City shopping and dining vouchers.

Getting creative at the Clozette Beauty Awards booth

For those who wondered about the art behind amazing flatlays, our Clozette Beauty Awards booth gave guests an opportunity to get creative with their beauty flatlays, using the winning products from Clozette Beauty Awards 2015.

Fun colourful hair extensions & golden tattoos

Sometimes a bold strip of colourful hair extension is all it takes to add a fun pop of colour to your look. Our Clozette Team was on hand to give guests a quick hair makeover through colourful hair extensions and also got them all blinged up with golden tattoos.

Printing our Instagram photos at the Booth

One of the best ways to remember a fun and exciting day out is to have photos taken and printed right on the spot. Our friends from had a booth all setup and ready to print the fun, fashionable, and just downright adorable photos of our guests.

Instant K-beauty makeovers from Laneige

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It's amazing how amidst the chaos, my #instagramhusband @BobbyStryker was still able to capture this flattering photo of me backstage at the #ClozetteStyleParty. This sunkissed and totally wearable avant garde look was jointly created by LANEIGE (makeup) and REDS (hair). Don't I look all ready for summer?? Haha! The Clozette Style Party Beauty & Fashion Show featured many gorgeous ensembles by @ASOS & Asian Designers for this season. We wouldn't have been able to create so many looks in such a short amount of time without our talented glam squad! So here's a huge shoutout to @Laneigesg and #REDShairdressing! Thank you for making us feel beautiful and totally confident on stage! I'll be posting more photos on my blog so stay tuned! #Clozette #AsSeenOnMe #asosss16 #laneigesg @SuntecCity #sunteccity

A post shared by Juliana C Stryker (@ilovebunnynet) on

To get our guests primped and Instagram-ready for our Beauty & Fashion Show, the K-Beauty experts from Laneige were there to give quick on-the-spot makeovers. This also gave guests an opportunity to try their best-selling BB Cushions and the latest colours from their Two Tone Bar Collection. 

Enjoying yummy treats from Famous Amos

To satisfy our sweet tooth and our love for chocolates, Famous Amos prepared special Clozette Style Party themed cookies as well as a selection of yummy treats for our partners who came to support us at the event.

Relaxing at Calla Spa before the show

The hours before a runway show can be the most hectic. So after an early call-time for rehearsals, our Runway Stars were given the opportunity to relax, unwind, and fill their tummies with delicious food at the luxurious facilities of Calla Spa.

Getting a peek at what happens backstage

Ever wondered what happens backstage at a runway show? For the #ClozetteStyleParty Beauty & Fashion Show, we set-up a special Backstage Live activity space for guests to watch our Runway Stars get modelled up for the show with the help of Laneige Makeup Artists and hairstylists from REDS Hairdressing.

Watching the Beauty & Fashion Show

The highlight of the 3-day event was the Beauty & Fashion Show which showcased a Makeup Demo by Morgan using products from Laneige, the Festival-Chic Fashion Show by British label ASOS (their very first runway show in Asia), and the Style Squad Show featuring looks from Asian designers.

Here's a peek at the ASOS SS16 Collection on the runway!

Spotting the diamond earrings from Caraters

For the Pretty Woman segment for the Style Squad Show, Caraters added a touch of shine to the looks by accessorising the Runway Stars with a gorgeous pair of diamond earrings. Spot the diamonds on Clozette Ambassador Cassandra!

Backstage photo snapping at the Balloon Wall

To add a celebratory vibe to our 5th anniversary party, our friends from THAT Balloons brought in a HUGE balloon wall that not only served as the backdrop of our runway but made for a great photo-wall for our runway stars backstage.

Taking home goodies courtesy of our partners

As with all Clozette events, our guests also got to take home a wide range of goodies from our partners, such as product samples, our cute Clozette mirror, and fun fashion and beauty vouchers.

Ending the day with new friends

The 3-day event was all about connecting and making new friends along the way. So thank you to everyone who was a part of our 5th Anniversary. You have all made the event fun, memorable, and definitely the Ultimate Social Party Of The Year!

Congrats To The Winners Of #ClozetteStyleParty GIVEAWAY!


We have TWENTY sets of Clozette Style Party goodies* to giveaway

All you have to do is leave a comment below with your answer to this question:

What other fashion and beauty activities would you like to see at our next big event?

* 20 winners will be randomly picked to win one of these items: £50 Voucher from ASOS, Laneige Water Sleeping Mask, Laneige Lip Sleeping Mask, or Laneige Two Tone Shadow Bar. Giveaway is open to residents from Singapore, Malaysia, and The Philippines. Giveaway runs from 6th May - 13th May 2016.