In the fashion world, the climate is changing. More and more brands are becoming aware of how important it is to be inclusive in all their messaging, especially for campaigns. COACH's Fall 2019 campaign, in particular, is a prime example. Creative Director Stuart Vevers unveiled his new vision for the New York-based heritage brand this season with the help of a diverse cast of, as the brand puts it, "21st Century dreamers pursuing infinite possibilities in the city of New York."
Image courtesy of Coach
This includes Michael B. Jordan, Kiko Mizuhara, Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer, and the newest Coach ambassador, Liu Wen. The campaign was shot in iconic locations around the Big Apple like Lower East Side, Central Park, the Manhattan Ferry, and Brooklyn Bridge. To capture the essence of COACH's Fall 2019 campaign, Stuart Vevers had photographer Juergen Teller and director Todd Tourso (known for his work on Beyoncé's music videos) on board.