The Content Creator's Must-Have Apps And Tools | Clozette

Whether you're a young rising influencer or an experienced creative, as long as you're in the business of content creation you need to have a set of apps and tools to get an edge in digital media. By having the right products in your arsenal, you'll save time and effort in terms of logistics, which will allow you to put more of your energy into creating great work. Ahead, some of the must-haves for every content creator.

A digital camera with Wi-Fi

(Photo from: maybelinesim)

Gone are the days when you have no other option but to go through so much hassle when transferring photos from the camera to your phone. Now, you can just send images to your phone it via Wi-Fi-enabled cameras. You can check out some of the best cameras for social media here

Intuitive photo editing apps and graphic design sites

It's best if you're well-versed with photo editing and layout softwares like Adobe Lightroom, Photoshop and InDesign. But for impromptu social media images or banners, you can also use intuitive photo-editing apps like VSCO or Snapseed. It lets you polish your photos by adjusting the images' properties like exposure and contrasts. As for layouts, Canva is a great site that allows users to create professional-looking graphics through its easy-to-use drag and drop feature. 

Social media schedulers

Manually keeping track of all your social media accounts can be exhausting and confusing. The best thing to do is subscribe to a social media scheduler app like Hootsuite, Schedugram or Later. You can plan ahead and schedule your posts so they will upload in a timely manner. Once it's all set, you don't have to worry about keeping tabs on postings or setting numerous upload reminders on your calendar. 

Content planners

The heart of every content creator's work is producing and planning content for the next month. Aside from the usual Google Spreadsheets, there are other apps that can help you do your best work. If you want to keep your feed pristine and relevant, you can use the Preview app to plan your feed and explore some hashtags that you can use to promote your content. 

Data analytics site 

If you want to understand your audience and how your content relates to them, you may have to use a separate analytics site apart from the basic insights from Facebook, Instagram and Twitter. One that is worth considering is AgoraPulse, which automatically creates weekly performance reports that will be sent to your email. It also has an added feature that will help you with community or following management. You can also try Iconosquare if you prefer a more simple but efficient analytics layout.

Next, learn about these social media influencers that are shaking the industry.



Monday never disappoints when it comes to giving us some fresh fashion and beauty news. Hush Puppies celebrate their 60th anniversary in the cutest way possible, a beauty mogul stirs a discussion on a controversial topic, new technology is introduced in the fast fashion retail scene and more. Keep reading to be updated on the latest buzz. 

Stylised Hush Puppies sculptures up for online auction

Hush Puppies celebrate their 60th anniversary this year! To mark this special occasion, they collaborated with six Singaporean artists to add their artistic touch on the brand’s iconic Basset Hound sculptures, which will be displayed at The Clementi Mall from 22 to 28 June. These six stylised sculptures will be available for public auction until 21 June with all proceeds going to animal welfare centre Save Our Street Dogs.

Kat Von D in hot water

Beauty mogul Kat Von D stirred a controversial discussion after she posted on her Instagram that she would be raising a "vegan child, without vaccinations". The reactions were mixed; some fans supported the mum-to-be about her decision while others expressed their concern about the welfare of her son and the children he might affect as a non-vaccinated child. There was also some outrage on how anti-vaccination sentiments by celebrities may influence others and ultimately endanger public health. 

Sephora Singapore turns 10

Sephora Singapore celebrates their 10th anniversary by giving us sweet deals this month. You can enjoy some beauty specials like the IGK 10th Anniversary Foamo Set for just SGD32. Shop up to SGD80 online or in stores and be rewarded with some Sephora collectables. Hurry while stocks last. 

Park Hyung Sik for Bench

Park Hyung Sik is the newest face of Filipino clothing brand Bench. The young actor started his career as a member of South Korean boy band ZE:A and has since moved on to bigger projects like starring in Strong Girl Bong-Soon and in the Korean remake of the American legal drama Suits. Judging by the teaser posts and video that Bench has released, we can expect some sporty and casual pieces from this upcoming collection. Are you excited yet?

SM Youth Go-See winners set to become brand ambassadors

Winners Jaime Borromeo and Julian Rodriguez are the newest brand ambassadors for SM Youth. We can expect to see them in SM Youth’s upcoming lookbooks, campaigns, events and fashion shows. They are now part of the prestigious group of SM YOUTH brand ambassadors, which includes up-and-coming personalities like Tommy Esguerra and Richard Juan, as well as past two season’s winners, Kaila Estrada, Kyle Perry, Erika Kristensen, and Macauly Lofgren.

SABON is now in Singapore

Luxury bath and beauty brand SABON just launched their first boutique in Southeast Asia at Takashimaya Shopping Centre in Singapore. The 350-square foot store will house the full range of products for bath and shower, face, body and the home.

H&M sets up "Voice Interactive Mirrors"

Clothing retail giant H&M started setting up a new technology called "Voice Interactive Mirror" after its initial unveiling last month. The "mirrors" use a face recognition technology to be activated and offer services such as customised selfies and fashion inspiration displays. If this will be a hit, then we'd say that it's definitely a game-changer for the fashion industry. 

Missed last week's news? Click here to catch up.



The month of Ramadan is almost over and it signifies a joyous new beginning to you, our Muslim friends and colleagues. So as we greet you a Happy Hari Raya, we say celebrate the occasion in all glory with your most amazing outfits, paired with these accessories and wardrobe add-on shopping ideas for you and your family. 

Givenchy GV Bucket Bag

Whatever your Hari Raya plans may be, make sure you have enough storage space for gifts and shopping — all while in style — with this new piece from Givenchy. Find your colour from black, chestnut, grey and blue, and aubergine and graphite with this sleek yet roomy leather and suede bucket bag. It can be worn short, long or crossbody or as a backpack, so you'll definitely find your Hari Raya day-out companion in this one!

Cartier Métiers d’Art Recontre De Pantheres watch

Hari Raya is also an occasion for gift giving. And what better gift signifies how important spending time together is than a watch? A timepiece is well-known as a gifting idea because it symbolises lending and making time for people who are the most important in your life, and this beautifully crafted Recontre De Pantheres watch from Cartier is just the perfect find. 

BATA Raya Collection


Add a touch of elegance to any of your chosen Hari Raya ensembles with these lovely pairs from Bata. From flats, open-toes, peep-toes, heels and more — any of these beauts that mix comfort, functionality and style and are not too formal nor too casual are great for anything you have in mind for celebrating Raya. P.S. You get complimentary Bata Eid packets upon purchasing this season.

PANDORA Rose Collection

SGD89 - 329

Add a twist to your baju kurung and kebaya style by adding a touch of timelessness to your ensemble with PANDORA's Rose collection. Whether you want to go minimal with rings or aim to dazzle with a Sliding Bracelet or their Signature Open Bangle, this will surely elevate your Raya outfit to the next level. 

Finish your Hari Raya shopping this way!