#CreateShootFilm -- Basics Of Video Production | Clozette

Over the weekend, we gathered with our Clozette Ambassadors in Singapore for our very first #CreateShootFilm workshop that covered the basics of video production with our friends from Brand New Media and an advanced session on photography by Melvin Lau of Multifolds.

Our #CreateShootFilm workshop has been a long time coming as we envision the growth of our community to not just be fashion and beauty enthusiasts but for our community to fully embody their role as creators--using their passion for all things fashion and beauty to create engaging video and photos to share to their readers and followers. 

Watch this video for a peek into what went on at the workshop!

Want to get in on video production? Click next for the tips & tricks our Clozette Ambassadors learned during the workshop!

As we learned from Brand New Media (our wonderful friends behind ClozetteTV), the key to shooting a great video is all about adhering to a few DOs and DON'Ts to ensure good video quality that makes it enjoyable for your audience. After all, the focus with every video is to hook and engage your audience. 

Here are the pointers they shared with us!


-- Film in a brightly lit room. (white light is better than orange light). Ideally next to a window with a lot of natural light. 
-- Plan your shots. Have a look at how your background looks. Clean up, make it neat and presentable.

-- Frame your shot. Give it enough room so it can easily be "square-able" if you intend to derive a snippet for an Instagram video teaser.

-- Shoot in a quiet room. If your room has an echo, use cushions or pillows to pad the walls. Also, a microphone is a good investment.
-- Be natural. Don’t script yourself but do have a rough guide so you don’t ramble. Choose a topic you are most passionate about so it will come across most naturally.
-- Prepare well and be organized. Sort your equipment. Charge your batteries! 



-- Don’t wear intricate designs.
-- Don’t be too ambitious. Keep it simple, short and sweet.
-- Pay attention to your story. What are you trying to convey? 
-- Make sure you’re aware of what’s behind you. Eg. don’t wear a black dress and stand in front a black closet.
-- Don’t fidget or stay too static. Watch your hands. Make your movements small.
-- Don’t rush your video but don’t ramble. If you would like to add music, make sure to dim the music when you introduce vocals.
-- Use royalty free music. Avoid using commercial music as it makes it difficult for other platforms to use your videos.

So with those tips in mind, #TeamClozette got together to create a video as a starting point to give our own tips & tricks into the video production process. Thanks to our partners from AIBI Fitness, we were given The Facial Fitness PAO as a product to test and give a short review on.

From our own experience in setting up the studio space in our office, to creating the script, to finalizing the sound and lighting, and up to the entire editing process--we were able to share our own hands-on approach to video production, specifically tailored to doing a beauty video. Something which our Clozette Ambassadors were definitely very excited to embark on!

And here's the video we created using The Facial Fitness PAO courtesy of AIBI Fitness:

Video Tips From #TeamClozette

Research – read product information & watch existing videos

Before filming, always research as much as as you can about a product--from reading the press kit, to other reviews posted online, and of course to watch all the other videos being made about a particular product. Your main aim should always be to try to understand the product as best as you can.

Develop overall concept

Take the time to develop the overall concept of the video, from direction, to the script, and to the overall key message you want to portray. Try to see if you can make your video slightly different from what's already out there.

Set a target video duration

To prevent the video from being too long, it's always best to set a target duration. This will ensure that you keep your message as succinct as possible, keeping to the main idea you want to relay to your audience. Throughout the filming process, you do however have to be prepared for things changing and new ideas popping up. So our best tip: just roll with it! It adds a fun element to your video and keep you looking relaxed throughout the video. Remember, it's all a creative process and it's always wonderful to let your creativity roam free!

Video Editing

There are a few video editing tools out there that you can purchase or download, such as iMovie for Apple users or Power Director and Sony Vegas Pro for PC users. To get better acquainted with the software, do watch tutorials online and practice, practice, practice. We've found that with each new video we create, we've become faster and better with the editing.

As a team, we all definitely had a wonderful afternoon learning everything we needed to know to prepare us all to create, shoot, film! 

Want to submit your video and have it featured on ClozetteTV?

Send us an email at [email protected] for submission guidelines!



As a community of fashion/beauty enthusiasts whose main medium of expression is through Instagram and photographs on blogs and editorials--photographs that are all shared to the Clozette Community--we were thrilled to have a special Advance Photography Workshop with renowned photographer Melvin Lau (@multifolds) from Multifolds Photography.

As the photographer of Style Blogger and Instagram Star @melissackoh, Melvin had loads to share with our Clozette Ambassadors over the weekend at our #CreateShootFilm Workshop--taking them through the basics of framing and composition of a shot, introducing the concept of the Golden Ratio, and a few nifty photo editing tips on Adobe Lightroom and VSCO.

Watch this video for a peek into what went on at the workshop!

Want to up your photography-game? Click next for the tips & tricks that Melvin shared with our Clozette Ambassadors!


If you truly want to improve your photos, then it's time to invest in a quality camera and lens. A basic DSLR will do for beginners with a prime lens upgrade to a 50mm. With a quality camera in hand, you can then decide if you'd also want to invest in lighting equipment or rely on natural lighting for your photographs. If you intend to quickly share your photograph on Instagram and Clozette, select a camera with a built-in Wifi system for easy photo sharing.


Before shooting, take the time to plan your location as it will determine the styling of your shoot--from the clothes you wear to the lighting and angles. Find your favourite place to shoot so you will always have a go-to place where you are familiar with the lighting, background, and shooting scenarios. What's Melvin's favourite place to shoot? Tuas South Avenue 14 in Singapore!


Natural light is always the best for OOTD photography. For the best natural light, opt to shoot from 4pm - 7pm for soft lighting. If you're after starker photos with more dimension and contrast, opt for the 12pm shoot time. If you lack a good source of natural light in your space, your next option would be LED lighting or a Box Light--but be aware of the position of the lighting source. Light from the top for a sharper chin and to avoid any harsh shadows on your face.

Framing & Colour Composition 

Once you have your basics, it's time to plan your framing and the colour composition in your shot. Melvin introduced our Clozette Ambassadors to the concept of The Golden Ratio, which is better described in the video below:

No matter which framing rule you stick to (Golden Ration vs The Rule of Thirds), another concept that should be at the top of your photo styling is colour composition--and here, you can take guidance from the colour wheel. Best way to do this: look at your background and plan the colours of your outfit accordingly. At a purple lavender field? Try experimenting with a complementary colour scheme, pairing colours at opposite sides of the colour wheel and wear a yellow dress just like Gary Pepper did in this photo!

One of our favourite Instagram star @garypeppergirl 

Shooting Process
The best way to keep yourself looking relaxed and natural in shoots is to have music playing in the background. The choice of music is equally important to set the mood--so create a playlist suited to the background, ambience, and outfits styled for the day. 

Editing your photos isn't about completely changing the way the you look but rather enhancing the photo to match the style you're trying to portray. The suggested apps to use? Adobe Lightroom for desktop editing for advanced users; and VSCO for phone editing. For newbies who aren't as familiar with the intricacies of Adobe Lightroom, the VSCO app on your phone is powerful enough for great and quick editing. Both apps allow you to adjust the brightness, contrast, and add filters to your photo. It's in this step when you can also customize the crop for your photo, allowing your put the Golden Ratio into practice!

Instagram Tips
Now that you're starting to shoot better photographs, the next step is to up your Instagram-game. It's all about adjusting your feed to match your personal style and sticking to it. As much as possible, stick to the same filter and editing style throughout your feed. This way, your feed become more recognizable to your followers. And if you're trying to gain more followers, try to keep your first 9 photos as flawless as possible. This plays a role in a potential followers's first impression of your feed. And first impression really is everything.

It really was quite a learning experience as Melvin shared his industry knowledge with our Ambassadors. Thank you again for dropping by, Melvin!



Working full-time, being a part-time model, and a part-time blogger seems like a mouthful, but our Clozette Ambassador from Malaysia GraceMyu does it flawlessly. Imagine going to events, collaborating with brands, going to shoots, and reporting to your office daily. To add to that, she is a fashion and beauty girl with a double degree in Mass Communication and Psychology.That's what makes us admire her--she knows what she wants and makes it happen. 

Get to know her even more, right from what inspires her, to how she juggles all three passions in her life. Let GraceMyu provide you your daily dose of inspiration!


How did you get started in the Beauty​ & Fashion Industry? Were you always interested in ​makeup,​skincare, and ​dressing up? 

I grew up reading Cleo & Female magazines and I have always penned "journalist" in my ambition column. I buy magazines almost every month (because the Internet we had was limited on content on fashion and beauty back then). I went to college majoring in Mass Communication and graduated with both Mass Communication and Psychology degress. Even in college I have contributed for various media such as Tongue in Chic, The Star, The Sun, MYC! magazine, Campus Plus, etc. So I guess blogging came naturally for me as I enjoy sharing new found info with my girlfriends! I spend most of my allowance (like 80%!) on makeup and clothes. (you can consider me a hoarder). But ever since I started going to the gym about 2 years ago, I have tried to balance out by spending on fitness stuff.

​You're an employee, blogger, and model. What are the challenges of balancing 3 all at the same time?

Some people still think I am still studying but truth is I have graduated about 5 years now. I have a full-time job in the digital industry, and I am so blessed because my employer encourages me to continue pursuing blogging and modelling! Of course, work comes first so next it's about finding time to fit in the other two :)

Who are your​ style and beauty inspirations?​ 

For style I enjoy Eugenie Grey from America and Suki from Hong Kong. For beauty I really like Vivian Vo-Farmer from US and My Women Stuff from Malaysia!

​How do you describe your style and do you have a signature look?

I used to wear lots of dresses at one point of my life, but now I wear more pants because I feel they elongate my short legs. I'm currently channelling more monochrome outfits with gold and pink accessories and gadgets. I am still experimenting with a lot of styles so you can say I'm a chameleon when it comes to fashion.

​We saw that Benefit threw a party for you, how was that experience?

Super stoked 'til today! Benefit Cosmetics Malaysia were soooooooo nice, they threw me the whole party -- food, drinks, emcee, makeup workshop, music, balloons, cake ,and goodie bags for my guests! Also, WOWSOME (formerly known as WOWBOOTH) were so accommodating. They provided the photo printing service for the event too! I managed to get all my guests to dress up in pink and white, everything was perfect.

W​hat do you love most about being a blogger and a model?

Getting to work with brands you love! Seriously, the satisfaction levels are off the hook! I am so blessed to work with my all-time favourite makeup and fashion brands and it always, always make my day!

Any tips for our community who ​want to be a blogger and model like you?

Be passionate in what you do and strive to produce good content. That's what I am trying to do everyday too! Also, be nice to other fellow bloggers and models instead of treating them as a threat because you will eventually need to work with them as we are all in the same industry!

Do you have any fashion and beauty tips to share for the season?

This isn't new, but I'm still very much into the Korean trend for dual tone lips & ombre lips!


Want to know more about Grace? Follow her here!