Brandon Truaxe, founder and former CEO of skincare company Deciem, has passed on at age 40. The company's official Instagram account posted about the news last Monday, 21 January. As of press time, his cause of death has not been made public.
The company, best known for brands like The Ordinary and NIOD, has welcomed 2019 a bit hazily due to a myriad of controversies they were embroiled in last year under Truaxe's leadership. His erratic behaviour resulted to both fans and Deciem minority shareholder (and beauty conglomerate) Estée Lauder requesting for him to seek professional help due to concerns about his mental health, which he refused to accept. From axing employees through social media to the company's temporary shutdown, Truaxe was booted from his post in October 2018 and was replaced by his co-CEO Nicole Kilner.
All the drama aside, it's no secret that Truaxe made Deciem the cult favourite brand it is today. Whether you separate the man from his creation or you see them as one and the same, there is definitely a connection between the two that is and will not be so easily severed. With that, as a nod to Truaxe's difficult but undeniable genius, here are some of our thoughts on how the self-dubbed Abnormal Beauty Company contributed to today's beauty industry.