Designer Mashizan On His Shoes & SGFW '16 | Clozette
He was an award-winning TV documentary producer, director and writer who has produced for international networks like National Geographic, Discovery Channel and History Channel. Today, Mashizan Masjum is a footwear designer and the creative brain behind his eponymous brand, MASHIZAN.

The Florence-based Singaporean designer launched the brand almost two years ago, after a sabbatical in 2013 that allowed him to embark on a four-month shoe-making course. There, he studied under master shoemaker Angelo Imperatrice, and veteran shoe designer and former head designer of Ferragamo, Ilaria Papucci.



Fascinated by 60s Italian glamour, you can spot hints of Sophia Loren and La Dolce Vita aesthetics in the MASHIZAN brand packaging. Prices go from SGD450 for a pair of flats to SGD980 for a pair of knee-high boots. MASHIZAN’s made-in-Italy shoes are created with utmost quality in mind -- they are made in the same factory as Dior and Yves Saint Laurent, after all.

Come 30th October 2016, MASHIZAN will close Singapore Fashion Festival with his Fall/Winter 2016 and Spring/Summer 2017 collections -- following the footsteps of big-name designers the likes of Diane von Furstenberg, Thakoon Panichgul, Prabal Gurung and Victoria Beckham. That’s some big (luxury) shoes to fill. 

Helena, SGD $710

We talk to the designer about the story behind MASHIZAN collections, and what we can expect at his upcoming showcase at Singapore Fashion Week.
Your shoes are inspired by Italian ‘60s glamour. Why specifically so?

I've always been fascinated by the old world glamour surrounding Italian actresses. Women like Sophia Loren, Gina Lollobrigida, and Silvana Mangano. They each have a natural elegance and sophistication that's unforced and uncontrived. I've also been a big fan of Italian design and style all this while, and for me, that quiet sense of confidence seen in many Italian women is something that's mesmerising and captivating.

Simona II, SGD $580

Is there a particular pair in your collections that you think every woman should own -- why?

I love the classic pump. It's simple, it's elegant, it's a must-have in every woman's wardrobe. Unique to us is our signature iridescent pumps. Under the light, it shows different hues of colours. This iridescent look is what we love and what our customers love about us. With each new collection, I try to introduce new hues of iridescent colours. I'd want women to look at a pair of shoes and know instantly that that is a pair of MASHIZANs.


What’s the story behind MASHIZAN Fall/Winter 2016?

Because of my background in Television documentaries, I have travelled and been to many places around the world. I wanted to bring something different in my point of view as a designer. I've been lucky to have seen many parts of the world, and experienced beauty in its myriad forms. So I wanted every one of our collections to reflect this.


Tambora Black, SGD $650

For the MASHIZAN Fall/Winter 2016 collection, it's inspired by The History Channel documentary that I produced, wrote and directed ten years ago. For that documentary, I filmed in six locations around the world -- Italy, Greece, Iceland, Indonesia, Hawaii, and Mt St Helens. 

Then, I was a producer living and working out of New York City. And that exposure allowed me to see the beauty of the volcanoes, in spite of their foreboding wrath and danger. I remember walking on the silvery, crusty lava rocks of Hawaii's Mount Kilauea. With each step we took, we heard "crack, crack." Beneath the silver crust, we saw golden lava. It was nerve-racking -- I was fearful for the safety of our crew -- but I couldn't help but be entranced by the beauty of it all. 

Inspired by that experience, I designed silhouettes that are strong and bold, and in the choice of materials, I played with different textures. The reds, silvers, blacks and browns take centrestage.


What about Spring/Summer 2017?

For our Spring/Summer 2017 collection, I had a different source of inspiration. In 2008, I had produced a design/architecture TV series for HGTV in the U,S., where I crisscrossed the country profiling homeowners who decided to build their homes in extreme conditions or manners. The series titled Extreme Living, saw Americans who built houses underground, made with rubber tyres compacted with earth, or even completely of steel. It was fascinating to see the definition of home and style be redefined and turned on its head.

Through these travels, I experienced what each of these homeowners saw as functional and beautiful. Their definition of comfort and style isn't necessarily for everyone, but one thing that's consistent in all of them. No matter how bizarre the exteriors are, there is always a uniform desire to make the interiors cosy and homely. The rough exteriors are always complemented by soft furnishings, ornamental embellishment and bold colours inside. So with my collection, I played with this contrast between tough boldness and delicate beauty.


Joanne Silver, SGD $850

What makes a comfortable pair of shoes that is stylish and chic at the same time?

A pair of shoes that fit well, that has interesting choice material, and that has a silhouette that transcends time and trend -- those for me work best. Trends come and go, but you'd want to buy a pair that lasts longer than just one single season.

Which style personality or celebrity would you love to see don a pair of Mashizan shoes - and why?

We've been lucky in that for a new designer brand, we've been noticed by several Hollywood celebrities. La Toya Jackson, Solange Knowles, Sara Bareilles, Vivica Fox, and Jeannie Mai love our shoes and have been spotted wearing us on the red carpet. I'd love to dress Blake Lively and Jennifer Lawrence next. For me, they exude a certain quiet confidence that's just breathtaking. That's the essence of the MASHIZANwoman.

What can we expect in your closing show for Singapore Fashion Week 2016?

I was just in Iceland filming our campaign films and we'll be incorporating some of the imagery into our show. Because of my background in TV, I'm a very visual person. Soundscapes and music, for me, create the best moods. So with our closing show at Singapore Fashion Week, we'll be playing to our strengths. We're working with Swarovski Crystals to create dazzling effects on the runway and we'll have a show that merges filmic imagery with traditional catwalk.


--------------------------

MASHIZAN Fall/Winter 2016 is now available at Julie Nicole at Capitol Piazza, and Robinsons @ The Heeren in Singapore.
READ MORE ON THIS TOPIC


 

When it comes to shopping for the latest trends and fashion pieces, one doesn't have to look far to find whatever style and look suits their fancy. ZALORA's wide range of collections from various designers and brands brought us a whole new shopping experience that changed the way we curate and innovate our personal style. Now, they are participating in one of the biggest fashion events of the year and we can't help but get excited.

Making their way to Singapore Fashion Week as the official E-Tail Partner, ZALORA will present three Singapore designers and labels, namely, Stolen, Aijek, and Max Tan in the Fashion Futures Showcase



A combination of class, elegance, and avant garde, these designers and labels take collections to a different and exciting path for 2017. These, and other curated collections from the Singapore Fashion Week Access, will be available in ZALORA following the 'see now, buy now' principle, allowing the fashion show guests to shop for their choice pieces as soon as they see it on the runway.

“We’re very passionate about supporting the local fashion industry across all of our markets in Asia, and Singapore Fashion Week provides a great opportunity for us to give the region’s top designers exposure to millions of new consumers on our online platform. It’s also an exciting way for our customers to discover new fashion and to buy product straight from the runway.” - Parker Gunderson, Chief Executive Officer of the ZALORA group



Definitely a must-not-miss event for all fashion lovers, viewers can check out all the shows and more exclusive content even at the comfort of their home. The show will be livestreamed on ZALORA for those who couldn't attend the event so everyone can enjoy this glamorous experience. 

This is truly a fashion event to look forward to so don't forget to catch all the exciting happenings at Singapore Fashion Week Fashion Futures Showcase on social media at #ZALORAxSGFW.

--------------------------

Find out more about ZALORAxSGFW and shop the Fashion Feature Showcase collections here.
READ MORE ON THIS TOPIC
 

By taking inspiration from modern women who have the power and passion to take over the world, Supré, one of the most iconic brands in Australia, has emerged as an international fashion leader since being established in 1984. Now we can get our hands on their ‘on point’ and trendy pieces because they’re partnering with ZALORA to venture into the Asian market for the first time, and will be available in Singapore, Hong Kong, Taiwan, Malaysia, and the Philippines this month.


“We’re thrilled to launch a partnership with ZALORA that will introduce our on-trend, value ranges to many new customers as we continue our exciting growth plans globally. Supré’s focus is to embody, share and celebrate, at every touch point, what it means to be part of the girl gang.” says Supré General Manager, Elle Roseby.

As Supré continues to pursue its vision of providing young women everywhere with selections of casual street style and luxe pieces, followers and fans will be glad to know that they can easily find their latest and hottest products in Asia’s online fashion destination.



Their must-have luxe collection embodies the ritual of getting ready with the girls. Whether you’re dancing around, doing each other’s makeup, or heading to a party, this range is made to mix, match, and share with your own girl squad by incorporating dreamy details and a pastel colour palette.



On the other hand, their everyday essentials aren’t short of amazing too. Floaty maxi skirts, distressed boyfriend jeans, and off-the-shoulder boho tops are just a few of their stylish pieces that will make dressing for the weekend effortless and fun!

--------------------------


Supré  is available in ZALORA starting October 2016 in Singapore, Malaysia, Hong Kong, Taiwan, and the Philippines.

READ MORE ON THIS TOPIC