Who would've thought that in an era where everything and everyone is moving towards inclusivity and 'political correctness', beauty and fashion powerhouse Dolce & Gabbana would make the massive mistake of launching a racially discriminating ad campaign that may have caused the toppling their brand? The label founded by Domenico Dolce and Stefano Gabbana have had racial blunders in the past years, which we will mention later, but their most recent stint just had people dropping their D&G goods to the bins and causing an entire nation to boycott them.
The China issue
But let's backtrack a bit just in case you're still not in the loop. On 18 November 2018, D&G released a video campaign in all their platforms and social media accounts titled 'The Great Show'. It was created in line with their upcoming presentation in Shanghai. But things immediately went south when the video showed an unnamed model using chopsticks in an attempt to eat oversized portions of Italian food while a male voiceover adds suggestive comments such as, 'It's still way too big for you, isn't it?' and exaggeratedly mispronounces Western words and phrases including the label's name.